Software Alternatives, Accelerators & Startups

Lookback VS GhostMyData

Compare Lookback VS GhostMyData and see what are their differences

Lookback logo Lookback

See how people really use your app

GhostMyData logo GhostMyData

GhostMyData continuously scans 1,500+ data brokers, removes your exposed data, and automatically re-removes it when brokers re-collect. Free scan, no credit card.
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  • Lookback Landing page
    Landing page //
    2023-03-14
  • GhostMyData Automated data removal from 1,500+ broker sites
    Automated data removal from 1,500+ broker sites //
    2026-04-08
  • GhostMyData Real-time exposure dashboard monitoring 1,529+ data broker sites
    Real-time exposure dashboard monitoring 1,529+ data broker sites //
    2026-04-08
  • GhostMyData Broker compliance report โ€” real data on which brokers actually delete your data
    Broker compliance report โ€” real data on which brokers actually delete your data //
    2026-04-08

GhostMyData is a privacy protection platform that scans 1,500+ data broker sites to find your exposed personal information. We automatically submit legal CCPA and state privacy law deletion requests on your behalf, verify each removal, and continuously monitor for re-listings.

Key features: - 1,500+ data broker coverage (3.5x more than Incogni, 17x more than DeleteMe's auto-removal) - Legal CCPA deletion requests, not just opt-out forms - Automated re-removal when brokers re-list your data - Family plans protect up to 5 household members - Live broker compliance report showing which brokers actually delete - Free scan with 3 free trial removals โ€” no credit card required

Plans start at $9.99/month billed annually.

GhostMyData

Pricing URL
-
$ Details
freemium $119.88 / Annually
Release Date
2024 January
Startup details
Country
United States
State
Wyoming
City
Sheridan
Founder(s)
Rocky Kathuria
Employees
1 - 9

Lookback features and specs

  • User Experience Testing
    Lookback excels in providing tools for user experience testing, allowing real-time sessions and moderated user research. This capability helps gather valuable insights into how users interact with a product.
  • Integration Capabilities
    Lookback integrates well with other tools and platforms, which means it can fit into existing workflows with minimal disruption. This enhances its utility as part of a comprehensive user research toolset.
  • Session Recording
    The platform allows for high-quality session recording, which is crucial for revisiting user interactions and identifying pain points or areas for improvement.
  • Ease of Use
    Lookback is noted for its user-friendly interface, making it accessible for both experienced researchers and those new to user experience testing.
  • Stakeholder Collaboration
    The tool allows stakeholders to observe sessions live, which can be instrumental in aligning team members and decision-makers on product improvements.

Possible disadvantages of Lookback

  • Cost
    Lookback can be relatively expensive, particularly for small teams or startups. The pricing model might not be accessible for everyone.
  • Learning Curve
    Although generally user-friendly, there is a learning curve associated with mastering all its features. This might require initial time investment, especially for teams new to user research.
  • Internet Dependency
    As a cloud-based solution, Lookback requires a reliable internet connection. Poor connectivity can disrupt testing sessions and affect the quality of data collected.
  • Privacy Concerns
    Handling and storing session recordings may raise privacy concerns, especially when dealing with sensitive user data. Appropriate measures and compliance with data protection regulations are necessary.
  • Limited Offline Capabilities
    The platform has limited functionality in offline scenarios, which may be a drawback for field research or environments with inconsistent internet access.

GhostMyData features and specs

  • Data Broker Coverage
    1,500+ sites scanned and monitored
  • CCPA Legal Requests
    Automated deletion requests citing state privacy laws
  • Removal Verification
    Re-scans to confirm brokers actually deleted data
  • Continuous Monitoring
    Auto re-removes when brokers re-list your data
  • Family Plans
    Protect up to 5 household members
  • Free Trial
    Free scan + 3 free removals, no credit card

Analysis of Lookback

Overall verdict

  • Lookback is a highly effective tool for teams that prioritize user-centric design and want to deeply understand their audience's needs and behaviors. Its robust features and ease of use make it a top choice for many product teams and UX professionals. However, the suitability of Lookback may depend on specific team needs and budget considerations.

Why this product is good

  • Lookback is a user research and testing platform designed to help teams gather qualitative insights through live interviews, user testing, and feedback sessions. It allows teams to observe how users interact with their products, enabling them to make informed design decisions and improve user experience. The platform offers features such as session recordings, real-time collaboration, and in-depth analysis tools, making it a valuable asset for UX researchers and product teams.

Recommended for

    Lookback is recommended for UX designers, product managers, researchers, and any teams focused on enhancing user experience through qualitative research. It is particularly beneficial for companies that conduct frequent user testing and need a reliable platform for collecting, analyzing, and sharing insights effectively.

Analysis of GhostMyData

Overall verdict

  • GhostMyData is a solid data removal service that helps individuals reduce their online footprint by removing personal information from data broker sites and people-search databases. It offers a reasonable option for those concerned about privacy, though as with any such service, results can vary and no service can guarantee 100% removal of all data across the internet.

Why this product is good

  • Automates the tedious process of opting out from numerous data broker and people-search sites
  • Helps protect against identity theft, spam, and unwanted solicitations by reducing exposed personal data
  • Provides ongoing monitoring and re-removal since data brokers often re-list information
  • Saves significant time compared to manually contacting each data broker
  • Can offer peace of mind for individuals worried about their digital privacy

Recommended for

  • Individuals concerned about online privacy and their digital footprint
  • People who want to reduce spam calls, emails, and unwanted solicitations
  • Those at higher risk of identity theft or stalking who want personal info removed
  • Public-facing professionals, executives, or public figures wanting to limit exposure
  • Anyone who lacks the time to manually opt out of dozens of data broker sites

Lookback videos

Lookback.io Review by Craig Tomlin of UsefulUsability

More videos:

  • Review - The Avengers Review Part 1 (Lookback Review)
  • Review - Lookback / Review Of 2017

GhostMyData videos

Your personal data is being bought and sold by data brokers

Category Popularity

0-100% (relative to Lookback and GhostMyData)
User Experience
100 100%
0% 0
Privacy
0 0%
100% 100
Usability
100 100%
0% 0
Online Services
0 0%
100% 100

Questions & Answers

As answered by people managing Lookback and GhostMyData.

Why should a person choose your product over its competitors?

GhostMyData's answer:

More coverage (1,500+ brokers), lower price ($9.99/mo vs $14.98 for Incogni), free scan with 3 free trial removals (no credit card), family plans covering 5 members, and transparent compliance reporting. We also use dual search engines (Google + Brave) to find exposures competitors miss.

What makes your product unique?

GhostMyData's answer:

We cover 1,500+ data broker sites โ€” 3.5x more than Incogni and 17x more than DeleteMe's auto-removal. We send legally-enforceable CCPA deletion requests, not just opt-out forms. And we publish a live broker compliance report showing which brokers actually delete your data and which ignore requests.

How would you describe the primary audience of your product?

GhostMyData's answer:

Privacy-conscious individuals and families who want their personal data removed from people-search sites and data brokers. Also businesses protecting employees from social engineering attacks that exploit exposed personal data.

What's the story behind your product?

GhostMyData's answer:

I discovered my full name, home address, phone numbers, and family members' details were publicly listed on hundreds of people-search sites โ€” available to anyone for under a dollar. After spending 40+ hours manually submitting opt-out forms, I realized the data just comes back. So I built GhostMyData to automate the entire process.

Which are the primary technologies used for building your product?

GhostMyData's answer:

Next.js, React, TypeScript, Prisma ORM, PostgreSQL, Vercel, Resend for transactional email, Amazon SES for broker CCPA emails, Google and Brave Search APIs for exposure detection.

Who are some of the biggest customers of your product?

GhostMyData's answer:

  • Individual privacy-conscious consumers
  • Families protecting household members (up to 5 per plan)
  • Businesses protecting employee data from social engineering

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Lookback and GhostMyData

Lookback Reviews

Best 8 Affordable UserZoom Alternatives in 2023
Our last tip for a good online tool for doing moderated and unmoderated user testing is Lookback.io. This tool is a great alternative to UserZoom if you already have a pool of user testers and want a lot of customization options for your user testing workflow.

GhostMyData Reviews

  1. Rocky Kathuria
    ยท Founder & CEO at GhostMyData ยท
    Finally a privacy service that actually removes your data from 1,500+ brokers

    I built GhostMyData because I was tired of finding my personal information โ€” home address, phone numbers, family members โ€” plastered across dozens of data broker sites. After trying other services, I realized most only cover a fraction of brokers and charge premium prices for basic scans. GhostMyData scans 1,500+ data broker sites, sends legally-backed CCPA deletion requests on your behalf, and tracks every removal to completion. The automated removal pipeline handles everything from opt-out form submissions to verification that your data was actually taken down. We also offer family plans so you can protect your entire household under one subscription, and our daily privacy digest keeps you informed without email overload. The whole platform is designed around transparency โ€” you see exactly what was found, what's been removed, and what's still in progress.

    ๐Ÿ Competitors: Incogni, Delete Me, Privacy Bee, Optery, Kanary
    ๐Ÿ‘ Pros:    Scans 1,500+ data broker sites automatically|Sends legally-backed ccpa/state privacy law deletion requests|Automated opt-out form submissions for major brokers|Family plan protects up to 5 household members|Real-time removal tracking with verification|Free scan with 3 trial removals, no credit card required
    ๐Ÿ‘Ž Cons:    Some brokers require manual identity verification steps|Annual billing only (no monthly option yet)

What are some alternatives?

When comparing Lookback and GhostMyData, you can also consider the following products

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

Delete Me - Delete Me is an app that lets you delete your accounts from multiple platforms, including social media sites, e-commerce sites, and many others, with just a few steps.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Incogni - Take back control of your data privacy!

UserZoom - Test, measure, and monitor UX with our cost-effective all-in-one platform. UserZoom is a cloud-based solution for online usability testing.

Optery - See the private info data brokers post about you online