
Instantly.ai
Apollo.io
Reply.io
Mailshake
Hunter.io
SmartLead.ai
Snov.io
The prospecting tool to automate multichannel outreach & actually get replies.

Airtable
NocoDB
Grist
Google Sheets
Baserow
Coefficient.io
Superjoin
The spreadsheet where teams work faster

Which is more popular?
Based on our record, Rows seems to be more popular. It has been mentioned 24 times since March 2021.
Website, pricing, platforms and company facts side by side.
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|
|
|---|---|---|
| Website | lemlist.com | rows.com |
| Pricing | ||
| Company | Startup from France · 100 - 249 employees · 2018 | Startup from Germany · 10 - 19 employees · 2016 |
| Listed in |
In their own words, as submitted to SaaSHub.


lemlist is the #1-ranked sales engagement platform on G2, used by 20,000+ B2B companies to run multichannel outbound at scale. It covers the full outbound workflow in a single tool: a 600M+ contact database, waterfall enrichment (80% email find rate across 8 providers), multichannel sequences...
Slick design. Built-in integrations. Revolutionary sharing. Rows reinvented spreadsheets so teams do more, crazy fast.
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
Lemlist Review & Full Walkthrough + Tool For Automating & Personalizing Outreach Emails
More videos
Welcome to Rows
More videos
How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using lemlist and Rows. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


What is the best MCP server for sales teams in 2026? toflow.ai is the most complete MCP server for sales in 2026, covering ICP search, account research, enrichment, sequence enrollment, and outreach across email,...
What is the best AI prospecting tool for B2B sales in 2026? The best tool depends on your team's specific situation. toflow.ai is a strong fit for multi-channel outreach across email, LinkedIn, and WhatsApp, and is...
Once you have logged in your account in Lemlist, you can set the number of emails you want to send each day, and the program will automatically begin to send and respond to emails. Lemwarm makes sure to reply to your...
You can bring your data to life. With Rows, you can jazz up your spreadsheets with slick charts, images, audio and even interactive features such as buttons and checkboxes. What’s more, you can share your spreadsheets...
Recommendations tracked on public social media and blogs since March 2021.


Tracking lemlist since Mar 2021.
Alternatives were Rows and Airtable. Rows tends to be better at calculation, while Airtable tends to be better at storing and sorting data as a database. I was not aware of the open-source alternative called Baserow at the time. I did... Source: almost 3 years ago
[Baserow], [APITable], [Grist], and [Rowy] are all open source Airtable alternatives which offer hosted SaaS versions that include API access, though it's a bit difficult to compare the API rate limits across all these products.... - Source: Hacker News / over 3 years ago
I have found rows.com recently, and im looking for a software to semi-automate my ppc reports (mostly facebook ads, but rarely google as well). Source: over 3 years ago
When comparing lemlist and Rows, you can also consider the following products.

Build your own infinitely scalable cold email outreach system with Instantly.
Compare Instantly.ai to lemlist or Rows:

Airtable works like a spreadsheet but gives you the power of a database to organize anything. Sign up for free.
Compare Airtable to lemlist or Rows:

Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.
Compare Apollo.io to lemlist or Rows:


Reply.io is an AI-driven sales engagement platform that automates cold outreach through unlimited mailboxes, converts website traffic into booked meetings with AI Chat, and empowers your team to streamline the entire sales process with AI SDRs.
Compare Reply.io to lemlist or Rows:

Grist makes it easy to transform spreadsheets into a custom database where data is truly actionable.
Compare Grist to lemlist or Rows: