
Instantly.ai
Apollo.io
Reply.io
Mailshake
Hunter.io
SmartLead.ai
Snov.io
The prospecting tool to automate multichannel outreach & actually get replies.

ReclaimAI
Superhuman
Shortwave
Serif AI
Gemini
Gmail
LIAM
Email that sounds like you, and gets measurably more like you every week. Drafts in Gmail, Outlook, and the browser. Free to start.

Which is more popular?
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | lemlist.com | forthwrite.ai |
| Pricing | ||
| Platforms | — | |
| Company | Startup from France · 100 - 249 employees · 2018 | Startup from the United States · 1 - 9 employees · 2026 |
| Listed in |
In their own words, as submitted to SaaSHub.


lemlist is the #1-ranked sales engagement platform on G2, used by 20,000+ B2B companies to run multichannel outbound at scale. It covers the full outbound workflow in a single tool: a 600M+ contact database, waterfall enrichment (80% email find rate across 8 providers), multichannel sequences...
ForthWrite is an AI email writing assistant for Gmail and Outlook that learns your writing style from your real sent mail. The more you use it, the more it sounds like you. Get smart drafts in seconds, auto-draft replies before you open your inbox, and maintain your personal voice at scale. Free...
What each product offers, as listed by its team.


Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
Lemlist Review & Full Walkthrough + Tool For Automating & Personalizing Outreach Emails
More videos
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing lemlist and ForthWrite.
ForthWrite's answer:
Next.js, React, Supabase, Anthropic Claude, OpenAI, Stripe, Vercel, Chrome Extensions API
ForthWrite's answer:
ForthWrite learns your writing style from your actual sent mail, not a generic prompt. Every draft sounds like you wrote it because it was trained on how you actually write. It also auto-drafts replies before you open your inbox, so your email is partially handled before your day starts.
ForthWrite's answer:
Most AI email tools give you a blank box and a "write for me" button. ForthWrite builds a voice profile from your sent history and gets more accurate with every draft you edit or send. Unlike ChatGPT or Gemini, it works natively inside Gmail and Outlook with no copy-paste. Unlike Lavender, it writes the draft, not just scores it.
ForthWrite's answer:
Professionals who send high volumes of relationship-critical email and cannot afford to sound generic: lawyers, financial advisors, recruiters, account executives, consultants, and founders managing their own inbox.
ForthWrite's answer:
Built out of frustration with AI writing tools that produce text that sounds nothing like the person sending it, and as a way to handle large amounts of daily email. The core insight was that your sent mail is the best training data you already have, and no tool was using it.
Share your experience with using lemlist and ForthWrite. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


What is the best MCP server for sales teams in 2026? toflow.ai is the most complete MCP server for sales in 2026, covering ICP search, account research, enrichment, sequence enrollment, and outreach across email,...
What is the best AI prospecting tool for B2B sales in 2026? The best tool depends on your team's specific situation. toflow.ai is a strong fit for multi-channel outreach across email, LinkedIn, and WhatsApp, and is...
Once you have logged in your account in Lemlist, you can set the number of emails you want to send each day, and the program will automatically begin to send and respond to emails. Lemwarm makes sure to reply to your...
I built ForthWrite because I kept sending emails that sounded like they came from the same generic AI as everyone else. After launching it, I still use it for my own inbox every day, which is about the most honest...
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Reply.io is an AI-driven sales engagement platform that automates cold outreach through unlimited mailboxes, converts website traffic into booked meetings with AI Chat, and empowers your team to streamline the entire sales process with AI SDRs.
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Email smarter & faster with a reinvented experience for your Gmail
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