Software Alternatives, Accelerators & Startups

Leadfeeder VS Shape Software

Compare Leadfeeder VS Shape Software and see what are their differences

Leadfeeder logo Leadfeeder

Leadfeeder converts your website visitors into sales. Connect your website's Google Analytics to Leadfeeder and unlock the power of seeing who`s visiting your site!

Shape Software logo Shape Software

Shape CRM is an AI Powered Sales and Marketing Automation Platform that helps you convert more leads and grow your business profitably.
  • Leadfeeder Landing page
    Landing page //
    2023-08-27

Only around 2% of website visitors leave their contact details

Sales and marketing teams still operate in their own silos instead of being aligned. Digital marketers drive people to their website and try to get them convert into contacts. Meanwhile, sales teams are cold-contacting people who've never heard of them. This is costing companies billions. By handing marketing insights to salespeople our customers are spending less time cold calling and more time making profit on leads right under their noses.

Leadfeeder shows you the companies visiting your website, how they found you and what they`re interested in.

  • Shape Software Landing page
    Landing page //
    2023-07-19

Shape Software is an all-in-one CRM and automation platform designed to help businesses manage leads, conversations, and customer relationships more efficiently. It brings sales, marketing, and communication tools into a single, easy-to-use system that helps teams respond faster, stay organized, and close more deals.

Built for growing teams and enterprise organizations alike, Shape combines flexibility, scalability, and powerful automation without the complexity of traditional CRMs.

Core CRM

  • Centralized lead and contact management
  • Customizable pipelines, stages, and workflows
  • Task management and activity tracking
  • Advanced reporting and analytics

Automation & AI

  • Automated follow-up via email, SMS, and voice
  • AI-powered voice and text agents
  • Intelligent lead routing and prioritization
  • Custom triggers and workflow automation

Communication Tools

  • Built-in calling, texting, and email
  • Call tracking and conversation history
  • Smart inbox for unified communication
  • Recording and compliance-friendly controls

Marketing & Lead Management

  • Lead capture from websites, forms, and ads
  • Campaign management and drip sequences
  • Real-time lead distribution
  • Deep integrations with lead providers

Integrations & Scalability

  • Open APIs and third-party integrations
  • Cloud-based, secure infrastructure
  • Designed to scale from small teams to large enterprises
  • Full data ownership and security controls

Shape Software is ideal for businesses that want a powerful yet intuitive CRM to streamline operations, automate outreach, and drive consistent growth.

Leadfeeder

$ Details
freemium $59.0 / Monthly
Release Date
2012 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Herkko Kiljunen
Employees
50 - 99

Leadfeeder features and specs

  • Lead Generation
    Leadfeeder helps identify companies that visit your website, providing valuable insights for potential leads.
  • Sales Integration
    Easily integrates with major CRM systems like Salesforce, HubSpot, and Pipedrive, streamlining sales processes and follow-ups.
  • Behavioral Insights
    Offers detailed visitor analytics, such as pages visited and time spent, helping tailor marketing and sales strategies.
  • Google Analytics Integration
    Seamlessly integrates with Google Analytics, enhancing data tracking and analysis for better business decisions.
  • Customizable Alerts
    Allows users to set up custom alerts for specific visitor activities, ensuring timely and relevant engagement.
  • Ease of Use
    User-friendly interface that makes it easy to navigate and extract actionable information.

Possible disadvantages of Leadfeeder

  • Pricing
    Can be expensive for small businesses, especially when scaling up the number of leads and features needed.
  • Data Accuracy
    Sometimes, it may misidentify companies or provide outdated information, which can lead to inefficiencies.
  • Learning Curve
    Although user-friendly, it may require some time for new users to fully understand and utilize all features effectively.
  • Integration Dependencies
    Heavy reliance on third-party integrations means that any issues with those platforms can impact Leadfeeder's performance.
  • Limited Trial
    The trial period offers limited access, which may not be sufficient for businesses to fully evaluate the platformโ€™s capabilities.

Shape Software features and specs

  • Easy to Use
    Shape CRM is ready out of the box with its user-friendly interface, making it simple to use even with minimal technical skills.
  • Comprehensive Suite
    The platform has a large suite of marketing, sales, CRM and lead management tools, making in a one stop solution for most business needs.
  • Support & Training
    Shape offers extensive support and training resources including daily live webinars, comprehensive resource library, support and customer success teams.
  • Omnichannel Communication
    Phone, Email and Texting in natively built into our platform offering robust communication options.
  • Lead Management
    Shape has a complete suite of lead management tools including lead distribution, leads scoring, lead prioritization and customizable drip campaigns.
  • Detailed Reporting
    Shape CRM's reporting suite provides detailed, customizable reporting that helps track performnce and allows for data-driven decision making.
  • AI Drive Automation
    AI Insights and Shape IQ offer the ability to score, transcribe, summarize and notate next steps automatically.
  • Customizations
    Easily configure Shape to our desired work flow. Integrate over 5,000 3rd party apps to enhance your user experience.
  • Cutting Edge Technology
    Will over 1,000 product enhancements annually, Shape is constantly pushing to provide you with the must cutting edge technology available.

Analysis of Leadfeeder

Overall verdict

  • Leadfeeder is generally regarded as a good tool for businesses looking to enhance their lead generation strategy. Its ability to provide detailed insights into website visitors can help sales teams identify and prioritize high-value leads. Additionally, it offers integration capabilities with CRM systems, making it easier to manage and track lead data.

Why this product is good

  • Leadfeeder is a tool that integrates with Google Analytics to identify companies visiting your website. It provides valuable insights into potential leads by showing you which companies visit your site, how they interact with it, and how to potentially engage with them. This can be especially useful for B2B businesses looking to refine their lead generation and sales processes.

Recommended for

    Leadfeeder is recommended for B2B businesses, sales teams, and marketers who want to gain deeper insights into their website traffic, identify potential leads, and improve their overall sales and marketing strategies. It is particularly beneficial for companies that rely heavily on digital marketing and have a strong web presence.

Leadfeeder videos

Leadfeeder | Our #1 Lead Generation Marketing Tool

More videos:

  • Review - Leadfeeder.com Review - B2B Sales Leads
  • Review - Using Leadfeeder to qualify leads in Pipedrive (Video #9)

Shape Software videos

Shape Quick Demo

Category Popularity

0-100% (relative to Leadfeeder and Shape Software)
Lead Generation
100 100%
0% 0
CRM
0 0%
100% 100
Marketing Platform
100 100%
0% 0
Loan Management
0 0%
100% 100

Questions & Answers

As answered by people managing Leadfeeder and Shape Software.

What makes your product unique?

Shape Software's answer:

Shape Software is purpose-built for highly regulated industries like mortgage and insurance, combining CRM, automation, and AI in one unified platform. Unlike generic CRMs, it is designed to handle high-volume leads with speed, structure, and compliance. Built-in AI voice and text agents automate outreach and follow-up, while fully customizable workflows mirror real sales and operational processes. Shape also offers deep integrations with loan origination systems and lead sources, ensuring seamless data flow. With strong data security, full data ownership, and enterprise-grade scalability, Shape supports revenue-driven teams from small operations to large organizations.

Why should a person choose your product over its competitors?

Shape Software's answer:

A person should choose Shape Software because it makes managing leads, follow-ups, and customer relationships simple and efficient. Unlike many CRMs, Shape brings CRM tools, automation, and AI together in one easy-to-use platform. It helps teams respond faster, stay organized, and never miss opportunities with built-in AI voice and text tools. Shape also connects easily with other systems and data sources, so everything stays in one place. As teams grow, Shape scales with them while remaining intuitive and reliable.

How would you describe the primary audience of your product?

Shape Software's answer:

The primary audience of Shape Software includes sales-driven teams and businesses that rely on leads, follow-up, and strong customer relationships. It is designed for organizations that want a simple way to manage conversations, automate outreach, and stay organized. Shape works well for small teams, growing businesses, and large companies that need flexibility as they scale. The platform supports users who value speed, clarity, and efficiency in their daily workflows.

What's the story behind your product?

Shape Software's answer:

Shape Software was created to solve the common problems teams face when managing leads, follow-ups, and customer communication. The founders saw that many CRMs were too complex, disconnected, or not built for real daily workflows. Shape was designed to bring everything into one platform that is powerful but easy to use. Over time, it evolved to include automation and AI to help teams work faster and smarter. Today, Shape continues to focus on helping businesses grow through better organization, communication, and efficiency.

Which are the primary technologies used for building your product?

Shape Software's answer:

Shape Software is built using modern cloud-based technologies designed for speed, reliability, and scalability. The platform uses secure infrastructure to handle large data volumes and real-time activity. Automation and AI technologies power intelligent workflows, messaging, and voice interactions. Open APIs enable seamless integrations with third-party tools and data sources. Together, these technologies ensure Shape remains fast, flexible, and easy to use as teams grow.

Who are some of the biggest customers of your product?

Shape Software's answer:

Shape Software does not publicly list major enterprise customers on its website. However, Shape is widely used by businesses that need CRM, marketing automation, and communication tools across several industries. Users include companies in mortgage, insurance, real estate, education, HVAC, and construction, among others. Thousands of businesses rely on Shape to manage leads, communications, and sales workflows in one unified platform.

User comments

Share your experience with using Leadfeeder and Shape Software. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Leadfeeder and Shape Software

Leadfeeder Reviews

21 Best Lead Generation Software for 2024
Leadfeeder is a social media lead generation software for businesses with massive incoming traffic to their website.
Source: www.sender.net
20+ Best B2B Lead Generation Companies & Services [by Category]
You may have a lot of leads that visit your website, but then most of them leave without getting in touch. Thatโ€™s where Leadfeeder can help. It identifies which companies visit your website, helps you find the right person at the company, and then pass the lead to your CRM for outreach and follow up.
Oribi Alternatives. If youโ€™re looking for a tool likeโ€ฆ | by Trapica Content Team | Trapica | Medium
As the name suggests, this is a tool that focuses on leads. Once implemented, youโ€™ll learn more about the people visiting your website. Learning about their behavior once on the website is important, but Leadfeeder goes further and tells you where they came from too. This is a great way to see the biggest traffic sources in your digital marketing strategy.
Source: medium.com

Shape Software Reviews

We have no reviews of Shape Software yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Shape Software seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Leadfeeder mentions (0)

We have not tracked any mentions of Leadfeeder yet. Tracking of Leadfeeder recommendations started around Mar 2021.

Shape Software mentions (1)

  • White label Software a boon for freelance coders
    Selling White label software is the latest trend helping freelance coders who have built their name in terms of coding rake in the revenue they have always dreamt of. Even established organizations that have a big name and an established brand are taking up the white label route to sell their merchandise in an effort to reach the deeper pockets of the unexplored markets where profitability is high and operating... Source: over 4 years ago

What are some alternatives?

When comparing Leadfeeder and Shape Software, you can also consider the following products

Clearbit - Clearbit provides Business Intelligence APIs

Surefire CRM - Close More Loans & Build your Pipeline with Surefire CRM. Enterprise Marketing Automation & Compliance, Award Winning Content, Email, Text, Phone & Print

Visitor Queue - Better identify the companies that visited your website!

Velocify - Inside Sales Lead Tracking and Sales Team Management Software

Lead Forensics - B2B website analytics and lead generation.

Jungo - CRM for Loan Officers