Software Alternatives, Accelerators & Startups

Kickstarter VS Eagle Eye

Compare Kickstarter VS Eagle Eye and see what are their differences

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Kickstarter logo Kickstarter

Kickstarter is the world's largest funding platform for creative projects. A home for film, music, art, theater, games, comics, design, photography, and more.

Eagle Eye logo Eagle Eye

The AI-powered loyalty and personalization platform - Built with retailers, for retailers
  • Kickstarter Landing page
    Landing page //
    2023-01-05
  • Eagle Eye Eagle Eye Website
    Eagle Eye Website //
    2025-10-20

We're the personalization people.

We help enterprise retailers turn loyalty into a profit centre. Our AI-powered platform combines loyalty and personalization in one place - helping you capture rich first-party data, then use it to deliver smarter, 1:1 marketing at scale. Itโ€™s real-time, omnichannel, and built for retail - enabling you to deliver more value to customers in a way that's simpler for your teams to run and better for your bottom line.

Our Products

Every product we offer helps retailers earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

AI Personalization Science - Maximize the power of your customer data. Deliver personalization at scale with our tried and tested, built-for-retail AI-powered data science solutions.

Real-Time Loyalty - Create deeper customer connections with the best-in-class loyalty engine for leading omnichannel retailers.

Omnichannel Promotions - Reward the behavior you seek with the most flexible and scalable promotions personalization engine.

Smart Checkout - Bring the personalized customer experience to life at the exact moment it matters with our real-time, omnichannel execution capability.

Gifting & Top-Up - Build customer balances through omnichannel giftcards and self top-ups.

Our MACH-certified technology delivers real-time and omnichannel loyalty, promotions, gamification and subscription experiences for global leaders including Tesco, Loblaw, Carrefour, Giant Eagle, Woolworths Group, Asda, JD Sports and more.

Kickstarter features and specs

  • Funding Opportunity
    Kickstarter provides a platform for entrepreneurs, artists, and creators to secure funding for their projects from a broad audience without giving away equity or taking on debt.
  • Market Validation
    Kickstarter allows creators to test the market demand for their product or concept before full-scale production, offering insights into potential success.
  • Community Engagement
    The platform fosters a community of backers who are interested and invested in the success of your project, often providing valuable feedback and promotional support.
  • Creative Freedom
    Creators retain full control over their projects and are not subjected to constraints imposed by traditional investors or funding sources.
  • Publicity
    Successful Kickstarter campaigns often attract media attention, which can further boost a project's visibility and attract more backers.

Possible disadvantages of Kickstarter

  • All-or-Nothing Funding Model
    If a campaign does not reach its funding goal within the set timeframe, no funds are collected, which can be a significant drawback for creators.
  • High Competition
    With numerous projects vying for attention on Kickstarter, it can be challenging to stand out and secure the necessary funding.
  • Platform Fees
    Kickstarter charges a 5% fee on successfully funded projects, in addition to payment processing fees, which can reduce the total amount of funds received.
  • Intensive Campaign Management
    Running a successful campaign requires significant time and effort, including marketing, communication with backers, and managing logistics.
  • Risk of Failure
    There is no guarantee that a project will be funded or that it will be completed successfully even if funded, which can harm the creatorโ€™s reputation.

Eagle Eye features and specs

  • Omnichannel
    We think this sets us apart from other loyalty providers, our solution is built for omnichannel. This means your customers are met with a consistent and tailored experience, irrespective of the channel theyโ€™re in โ€”be it a brick-and-mortar store, mobile application or website. This is proven to drive long-term loyalty and boost your bottom line.
  • Real-Time
    One of our founding beliefs when building our platform at the start was that everything should be real-time, all the time. Personalized customer experiences work best when everything is instantly up-to-date. Match that with our blazing-fast response times, your customers won't even know we exist, like it should be. Our average API response time is less than 150ms - quicker than a Google search for comparison! We also understand that sometimes things have to be done with an exported file, and we can cater for those use cases too.
  • Cloud Native
    Hosted on the market-leading Google Cloud Platform, we have built our platform utilising the best cloud-based technology to ensure we can deliver maximum stability, security, flexibility & scalability, allowing you to execute your customer engagement strategy day-in-day-out, without worrying about any of the nuts and bolts.
  • API-first
    Our API-first approach enables a seamless integration with all your existing back-end systems, and with any partner or third-party system. Our flexible API layer is designed for innovation, helping futureproof your business and enhances customer experiences across multiple channels whilst capturing real-time valuable data insights with just a few lines of code!
  • Integration Capabilities
    Eagle Eye integrates with a range of third-party applications and systems, enhancing its functionality and providing businesses with versatile security solutions.
  • Created not curated
    Uses cutting-edge machine learning and AI to programmatically create uniquely personalized offers for customers rather than curating the โ€˜best fitโ€™ set of offers based on a finite number available.

Analysis of Kickstarter

Overall verdict

  • Kickstarter is generally considered good for both creators seeking funding for their projects and backers looking to support creative endeavors. However, potential backers should be aware of the risks involved, as not all projects meet their goals or deliver on promises. Overall, its innovative approach to crowdfunding has had a significant positive impact on creative industries.

Why this product is good

  • Kickstarter is a popular crowdfunding platform that allows creators to launch projects in various categories such as art, technology, music, and more. It is well-regarded for its ease of use, community engagement, and the ability to connect creators directly with backers who are interested in supporting unique and innovative projects. The platform is especially appealing because it provides a space for niche projects that may not find funding through traditional means.

Recommended for

  • Creators with unique and innovative project ideas seeking funding.
  • Individuals interested in supporting creative and emerging projects.
  • Entrepreneurs looking to validate their product idea through community support.
  • Artists, musicians, and designers seeking an audience and financial backing for their work.

Kickstarter videos

Testing 5 KICKSTARTER Products!

More videos:

  • Review - Best of Worst Crowdfunding - Drunk Tech Review - Indiegogo & Kickstarter
  • Review - WORST $1,000,000 camera: Yashica Y35 Review (Kickstarter fail)

Eagle Eye videos

Discover the hidden power of Eagle Eye AIR!

More videos:

  • Demo - What is EagleAI?
  • Demo - We exist to help you earn customer loyalty

Category Popularity

0-100% (relative to Kickstarter and Eagle Eye)
Crowdfunding
100 100%
0% 0
Loyalty Marketing
0 0%
100% 100
Fundraising And Donation Management
Omnichannel Loyalty Platform

Questions & Answers

As answered by people managing Kickstarter and Eagle Eye.

How would you describe the primary audience of your product?

Eagle Eye's answer:

  • Retail
  • Travel
  • Hospitality

Who are some of the biggest customers of your product?

Eagle Eye's answer:

  • Tesco
  • ASDA
  • Morrisons
  • Waitrose
  • John Lewis & Partners
  • Carrefour
  • Loblaws
  • Woolworths Group
  • Auchan
  • JD Sports
  • Hudson's Bay
  • Pret a Manger
  • Giant Eagle
  • Staples
  • E. Leclerc
  • FairPrice Group
  • Shoppers Drug Mart
  • Virgin

What's the story behind your product?

Eagle Eye's answer:

In 2003, in a dimly-lit bedroom in Surrey, England, Eagle Eye was born. Although the business started "sort of by accident" (Steve Rothwell, 2022), it was founded on one core principle โ€“ treating people as they'd like to be treated.

The company was founded in 2003, with its origins traced back to a simple yet ingenious idea by our founder, Steve Rothwell. He was stuck at home, unable to meet his friends for a drink, and so came up with a solution to enable individuals to buy digital beer coupons which could be redeemed in their local pub. The aptly named buymeabeer.com perfectly combined Steveโ€™s three passions - solving problems, seeing things heโ€™s built in the hands of real people in the real world, and, of course, beer. The solution worked, but that was just the start. Within the next few years, the small team of Eagle Eye-ers (many of whom are still working here today) had secured contracts with the likes of Tesco, Pizza Express, and Asda (all of whom are still customers today).

In 2016, Tim Mason joined Steve Rothwell, becoming Eagle Eyeโ€™s CEO and bringing with him 30 years of experience working at Tesco in a number of senior management roles. Most notably, Tim was CMO from 1995 - 2006, where he was responsible for the launch of Tesco Clubcard, a very early pioneer of loyalty and something he is still deeply passionate about today.

Now, more than 20 years since its inception, itโ€™s safe to say weโ€™ve come a long way and that the Eagle (Eye) is soaring. We are now a team of +250 problem solvers, powering personalized marketing at a massive scale for some of the biggest and best-loved retailers in the world. But the core principle of treating people as they would like to be treated remains at the heart of our organization and serves as the secret behind our resounding success.

What makes your product unique?

Eagle Eye's answer:

We are the personalization people.

The Golden Rule: Treat people the way they want to be treated. That is the very heart of personalization.

That's why every product we offer enables organizations to follow the golden rule, helping them to earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

We are a team of "Purple" problem solvers - itโ€™s in our DNA

We exist to solve the biggest problems facing the worldโ€™s leading customer-centric businesses.

How do we do that? Through our amazing team of "Purple" people.

To find out more about the values that guide us and our exceptional culture, which enables us to deliver exceptional work, head here: https://eagleeye.com/our-values

Why should a person choose your product over its competitors?

Eagle Eye's answer:

Every product we offer helps retailers earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.

Eagle Eye AIR is the world's most flexible and scalable loyalty and personalization platform.

  • +750m Personalized offers every week
  • +200m Loyalty members
  • 150ms Average API response time

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Kickstarter and Eagle Eye

Kickstarter Reviews

8 Best Patreon Alternatives & Competitors For 2023 (Comparison)
Kickstarter is probably the most well-known crowdfunding platform in the world. Itโ€™s a good alternative to Patreon if youโ€™re trying to raise money for one-time creative endeavors, but it doesnโ€™t support memberships, so itโ€™s not suitable for collecting recurrent donations.
11 Patreon Alternatives for Audience Monetization in 2023
This concept makes Kickstarter more suited for creators who want to fund a big project rather than foster a community or make content long term.
Source: www.uscreen.tv
12+ Brilliant Patreon Alternatives to Monetize Your Audience
Kickstarter helps breathe life into projects. Itโ€™s ideal for films, music, arts, theaters, games, comics, designs, photography, and so on.
6 Patreon Alternatives for Your Startup in 2019
Kickstarter is a global crowdfunding site that started in 2009. Like Patreon, there are plenty of Kickstarter competitors on the market, but it still boasts over 16.3 million backers and $4 billion in pledges.
Source: sumup.com
10 Best Patreon Alternatives
Kickstarter is a more exclusive platform compared to Patreon, so small-time creators may want to carefully consider this before they join. However, it has had more than 186,000 projects successfully funded by the end of 2019 and more than $5.1 billion in pledges, making it a worthy alternative to Patreon.

Eagle Eye Reviews

We have no reviews of Eagle Eye yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Kickstarter seems to be more popular. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Kickstarter mentions (23)

  • kickstarter.com
    Hello everyone! Could you just quick look on our project on kickstarter.com. We are trying to reach goal. Every view and like is necessary for us. We are committed to delivering exceptional, sustainably sourced dried meat snacks that satisfy our customers' cravings for wholesome, flavorful, and convenient options.Our customers are health-conscious consumers, outdoor enthusiasts, individuals seeking... Source: about 3 years ago
  • Local marketing tips? (KS feedback appreciated, too!)
    Hi, not sure if I'm doing something wrong, but your link redirects to kickstarter.com. How did you target your IG ads? Source: over 3 years ago
  • Accountquestion - backerkit.com and kickstarter.com
    But unfortunately I just realized that I don't have an kickstarter.com account. Is this normal? I think so, just checked my mails. Source: over 3 years ago
  • Do you feel ALONE in the entrepreneur journey?
    Crowdfunding website similar to kickstarter.com. A LOT OF WORK even with offshore contractors. Source: over 3 years ago
  • What do you do with a deck that just won't shuffle well?
    For inspiration, you'll be amazed how many great decks are availableโ€”at a fraction of Tarot prices. Check out rareplayingcards.com and ellusionist.com and even kickstarter.com for new campaigns. There's also a Reddit: r/playingcards worth seeing. And incredible range of themes & designs are available. Source: almost 4 years ago
View more

Eagle Eye mentions (0)

We have not tracked any mentions of Eagle Eye yet. Tracking of Eagle Eye recommendations started around Nov 2022.

What are some alternatives?

When comparing Kickstarter and Eagle Eye, you can also consider the following products

Indiegogo - As the largest global site for fundraisers, Indiegogo helps individuals, groups and non-profits raise money online to make their ideas a reality through crowdfunding. It's easy to start fundraising today.

Talon.One - Talon.One is the world's most flexible Promotion Engine.

Patreon - Patreon enables fans to give ongoing support to their favorite creators.

Antavo - Antavo helps businesses build their loyalty programs up to 10 times faster and run them on the most powerful Engine with the best Workflow editor on the market. All powered by AI.

Charitable - A WordPress donation plugin that gives you full control over your fundraising experience.

Loyal Guru - A powerful platform to collect and activate retail customer data in real-time, both online and at point-of-sale.