Eagle Eye Reviews and details

Questions & Answers

1. How would you describe your primary audience?

   • Retail
   • Travel
   • Hospitality

2. Who are some of the biggest customers of Eagle Eye?

   • Tesco
   • ASDA
   • Morrisons
   • Waitrose
   • John Lewis & Partners
   • Carrefour
   • Loblaws
   • Woolworths Group
   • Auchan
   • JD Sports
   • Hudson's Bay
   • Pret a Manger
   • Giant Eagle
   • Staples
   • E. Leclerc
   • FairPrice Group
   • Shoppers Drug Mart
   • Virgin

3. What's the story behind Eagle Eye?

   In 2003, in a dimly-lit bedroom in Surrey, England, Eagle Eye was born. Although the business started "sort of by accident" (Steve Rothwell, 2022), it was founded on one core principle – treating people as they'd like to be treated.

   The company was founded in 2003, with its origins traced back to a simple yet ingenious idea by our founder, Steve Rothwell. He was stuck at home, unable to meet his friends for a drink, and so came up with a solution to enable individuals to buy digital beer coupons which could be redeemed in their local pub. The aptly named buymeabeer.com perfectly combined Steve’s three passions - solving problems, seeing things he’s built in the hands of real people in the real world, and, of course, beer. The solution worked, but that was just the start. Within the next few years, the small team of Eagle Eye-ers (many of whom are still working here today) had secured contracts with the likes of Tesco, Pizza Express, and Asda (all of whom are still customers today).

   In 2016, Tim Mason joined Steve Rothwell, becoming Eagle Eye’s CEO and bringing with him 30 years of experience working at Tesco in a number of senior management roles. Most notably, Tim was CMO from 1995 - 2006, where he was responsible for the launch of Tesco Clubcard, a very early pioneer of loyalty and something he is still deeply passionate about today.

   Now, more than 20 years since its inception, it’s safe to say we’ve come a long way and that the Eagle (Eye) is soaring. We are now a team of +250 problem solvers, powering personalized marketing at a massive scale for some of the biggest and best-loved retailers in the world. But the core principle of treating people as they would like to be treated remains at the heart of our organization and serves as the secret behind our resounding success.

4. What makes Eagle Eye unique?

   We are the personalization people.

   The Golden Rule: Treat people the way they want to be treated. That is the very heart of personalization.

   That's why every product we offer enables organizations to follow the golden rule, helping them to earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

   We are a team of "Purple" problem solvers - it’s in our DNA

   We exist to solve the biggest problems facing the world’s leading customer-centric businesses.

   How do we do that? Through our amazing team of "Purple" people.

   To find out more about the values that guide us and our exceptional culture, which enables us to deliver exceptional work, head here: https://eagleeye.com/our-values

5. Why should a person choose Eagle Eye over its competitors?

   Every product we offer helps retailers earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

   We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.

   Eagle Eye AIR is the world's most flexible and scalable loyalty and personalization platform.

   • +750m Personalized offers every week
   • +200m Loyalty members
   • 150ms Average API response time