Eagle Eye
The AI-powered loyalty and personalization platform - Built with retailers, for retailers.
A startup from the United Kingdom, founded by Steve Rothwell.
The AI-powered loyalty and personalization platform - Built with retailers, for retailers.
A startup from the United Kingdom, founded by Steve Rothwell.
This page is designed to help you find out whether Eagle Eye is good and if it is the right choice for you.
We help enterprise retailers turn loyalty into a profit centre. Our AI-powered platform combines loyalty and personalization in one place - helping you capture rich first-party data, then use it to deliver smarter, 1:1 marketing at scale. It’s real-time, omnichannel, and built for retail - enabling you to deliver more value to customers in a way that's simpler for your teams to run and better for your bottom line.
Every product we offer helps retailers earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.
AI Personalization Science - Maximize the power of your customer data. Deliver personalization at scale with our tried and tested, built-for-retail AI-powered data science solutions.
Real-Time Loyalty - Create deeper customer connections with the best-in-class loyalty engine for leading omnichannel retailers.
Omnichannel Promotions - Reward the behavior you seek with the most flexible and scalable promotions personalization engine.
Smart Checkout - Bring the personalized customer experience to life at the exact moment it matters with our real-time, omnichannel execution capability.
Gifting & Top-Up - Build customer balances through omnichannel giftcards and self top-ups.
Our MACH-certified technology delivers real-time and omnichannel loyalty, promotions, gamification and subscription experiences for global leaders including Tesco, Loblaw, Carrefour, Giant Eagle, Woolworths Group, Asda, JD Sports and more.
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Omnichannel
We think this sets us apart from other loyalty providers, our solution is built for omnichannel. This means your customers are met with a consistent and tailored experience, irrespective of the channel they’re in —be it a brick-and-mortar store, mobile application or website. This is proven to drive long-term loyalty and boost your bottom line.
Real-Time
One of our founding beliefs when building our platform at the start was that everything should be real-time, all the time. Personalized customer experiences work best when everything is instantly up-to-date. Match that with our blazing-fast response times, your customers won't even know we exist, like it should be. Our average API response time is less than 150ms - quicker than a Google search for comparison! We also understand that sometimes things have to be done with an exported file, and we can cater for those use cases too.
Cloud Native
Hosted on the market-leading Google Cloud Platform, we have built our platform utilising the best cloud-based technology to ensure we can deliver maximum stability, security, flexibility & scalability, allowing you to execute your customer engagement strategy day-in-day-out, without worrying about any of the nuts and bolts.
API-first
Our API-first approach enables a seamless integration with all your existing back-end systems, and with any partner or third-party system. Our flexible API layer is designed for innovation, helping futureproof your business and enhances customer experiences across multiple channels whilst capturing real-time valuable data insights with just a few lines of code!
Integration Capabilities
Eagle Eye integrates with a range of third-party applications and systems, enhancing its functionality and providing businesses with versatile security solutions.
Created not curated
Uses cutting-edge machine learning and AI to programmatically create uniquely personalized offers for customers rather than curating the ‘best fit’ set of offers based on a finite number available.
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In 2003, in a dimly-lit bedroom in Surrey, England, Eagle Eye was born. Although the business started "sort of by accident" (Steve Rothwell, 2022), it was founded on one core principle – treating people as they'd like to be treated.
The company was founded in 2003, with its origins traced back to a simple yet ingenious idea by our founder, Steve Rothwell. He was stuck at home, unable to meet his friends for a drink, and so came up with a solution to enable individuals to buy digital beer coupons which could be redeemed in their local pub. The aptly named buymeabeer.com perfectly combined Steve’s three passions - solving problems, seeing things he’s built in the hands of real people in the real world, and, of course, beer. The solution worked, but that was just the start. Within the next few years, the small team of Eagle Eye-ers (many of whom are still working here today) had secured contracts with the likes of Tesco, Pizza Express, and Asda (all of whom are still customers today).
In 2016, Tim Mason joined Steve Rothwell, becoming Eagle Eye’s CEO and bringing with him 30 years of experience working at Tesco in a number of senior management roles. Most notably, Tim was CMO from 1995 - 2006, where he was responsible for the launch of Tesco Clubcard, a very early pioneer of loyalty and something he is still deeply passionate about today.
Now, more than 20 years since its inception, it’s safe to say we’ve come a long way and that the Eagle (Eye) is soaring. We are now a team of +250 problem solvers, powering personalized marketing at a massive scale for some of the biggest and best-loved retailers in the world. But the core principle of treating people as they would like to be treated remains at the heart of our organization and serves as the secret behind our resounding success.
We are the personalization people.
The Golden Rule: Treat people the way they want to be treated. That is the very heart of personalization.
That's why every product we offer enables organizations to follow the golden rule, helping them to earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.
We are a team of "Purple" problem solvers - it’s in our DNA
We exist to solve the biggest problems facing the world’s leading customer-centric businesses.
How do we do that? Through our amazing team of "Purple" people.
To find out more about the values that guide us and our exceptional culture, which enables us to deliver exceptional work, head here: https://eagleeye.com/our-values
Every product we offer helps retailers earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.
We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.
Eagle Eye AIR is the world's most flexible and scalable loyalty and personalization platform.
We have collected here some useful links to help you find out if Eagle Eye is good.
Check the traffic stats of Eagle Eye on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Eagle Eye on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Eagle Eye's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Eagle Eye on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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