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IPHOCUS VS Lucris

Compare IPHOCUS VS Lucris and see what are their differences

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IPHOCUS logo IPHOCUS

Manual control for shooting video

Lucris logo Lucris

Financial decision-making for Shopify brands, connecting sales and marketing to show what drives profit - and what to do next.
Visit Website
  • IPHOCUS Landing page
    Landing page //
    2019-06-28
  • Lucris Dashboard
    Dashboard //
    2026-08-13
  • Lucris AI powered insights and analytics
    AI powered insights and analytics //
    2026-08-13
  • Lucris Unit Economics
    Unit Economics //
    2026-08-13
  • Lucris Profit Breakeven
    Profit Breakeven //
    2026-08-13
  • Lucris P&L
    P&L //
    2026-08-13
  • Lucris Marketing Analytics
    Marketing Analytics //
    2026-08-13
  • Lucris Cohort Analytics
    Cohort Analytics //
    2026-08-13
  • Lucris AOV Analytics
    AOV Analytics //
    2026-08-13

Lucris is a financial decision-making platform for Shopify and DTC brands. It brings sales, advertising, cost, and financial data together so teams can see what drives profit - and what to do next.

Unlike dashboards that only report numbers, Lucris explains what changed, why it matters, and which actions deserve attention.

Key capabilities

  • Profit and contribution-margin analytics
  • CAC payback, AOV, and customer-cohort tracking
  • AI-powered insights and recommended actions
  • Shopify, Meta Ads, and Google Ads integrations
  • Reports and insights shared through Slack

Lucris is built for founders, operators, finance leads, and agencies focused on profitable growth.

IPHOCUS

Website
iphocusapp.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

Lucris

Website
lucris.io
Pricing URL
Official Lucris Pricing
$ Details
paid Free Trial $99 / Monthly (Up to 1,000 monthly orders; all platform features)
Platforms
Browser Mobile
Release Date
2025 September
Startup details
Country
United States
State
Wyoming
Founder(s)
Valentin Kuznetcov, Kirill Toropov
Employees
1 - 9
Edit details

IPHOCUS features and specs

  • User-Friendly Interface
    IPHOCUS offers an intuitive and easy-to-use interface, making it accessible for users with varying levels of technical expertise.
  • Comprehensive Features
    The app provides a wide range of features that cater to different user needs, enhancing functionality and usability.
  • Cross-Platform Compatibility
    IPHOCUS is compatible with multiple devices and operating systems, allowing users to access their data seamlessly across different platforms.
  • Regular Updates
    The app is frequently updated, ensuring bugs are fixed promptly and new features are regularly added to improve user experience.

Possible disadvantages of IPHOCUS

  • Cost
    Some users may find the app's pricing to be on the higher side, especially if they are looking for a more budget-friendly solution.
  • In-App Purchases
    Additional features and functionalities may require in-app purchases, which can add to the overall cost of using the app.
  • Learning Curve
    Despite its user-friendly design, some advanced features may require a learning curve for new users to fully utilize the app’s potential.
  • Internet Dependence
    Certain features of IPHOCUS might be dependent on a stable internet connection, which could limit usability in offline scenarios.

Lucris features and specs

  • Profit Analytics
    Track profit, contribution margin, CAC payback, AOV, and customer cohorts
  • AI Decision Support
    Understand what changed, why it matters, and what to do next
  • Unified DTC Data
    Connect Shopify, advertising, and cost data in one place

IPHOCUS videos

+ Add

iPhocus App

More videos:

  • Review - Making of "Cameras" with iPhocus App
  • Review - IPhocus pull test

Lucris videos

+ Add

Lucris: Know What’s Driving Profit and What to Do Next

Category Popularity

0-100% (relative to IPHOCUS and Lucris)

IPHOCUS

Lucris

Graphic Design Software
100 100%
Graphic Design Software
0% 0
eCommerce Tools
0 0%
eCommerce Tools
100% 100
Image Editing
100 100%
Image Editing
0% 0
Office & Productivity
0 0%
Office & Productivity
100% 100

Questions & Answers

As answered by people managing IPHOCUS and Lucris.

What makes your product unique?

Lucris's answer:

Lucris turns Shopify, marketing, and cost data into clear financial decisions. It explains what changed, why it matters, and what to do next - not just more charts.

Why should a person choose your product over its competitors?

Lucris's answer:

Choose Lucris if you care about profitable growth, not just revenue or attribution. It connects marketing performance to contribution margin, CAC payback, cash flow, and profit.

How would you describe the primary audience of your product?

Lucris's answer:

Shopify and DTC founders, operators, finance leads, and agencies that need clearer, faster growth decisions.

What's the story behind your product?

Lucris's answer:

Lucris grew out of hundreds of DTC growth audits. Brands had plenty of dashboards but still struggled to turn their data into confident decisions. Lucris was built to close that gap.

Which are the primary technologies used for building your product?

Lucris's answer:

RedwoodJS, React, GraphQL, PostgreSQL, Prisma, Supabase, and OpenAI, with integrations for Shopify, Meta Ads, Google Ads, and Slack.

User comments

Share your experience with using IPHOCUS and Lucris. For example, how are they different and which one is better?
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What are some alternatives?

When comparing IPHOCUS and Lucris, you can also consider the following products

DxO ONE - DSLR image quality for your iPhone

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

FiLMiC Pro - A dedicated video camera app for filmmakers, artists and video enthusiasts.

Bloom Analytics - Bloom is a Native Shopify Analytics and Attribution app. See which products, countries, and campaigns are profitable, and which ad platforms truly generate profit via multi-touch attribution. Create custom dashboards, get insights. Connect with MCP

Kino - Great, cinematic video made easy. With smart features for one-tap cinematic color, perfect motion, and tons of pro features in an interface that’s great for directors and still simple enough for everyone.

Conversific - Conversific is a Business Intelligence platform designed to capture and analyze the data from your Shopify store. It includes built-in tips from ecommerce gurus and provides instant guidance.

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