Software Alternatives, Accelerators & Startups
Register | Login

Make.com VS Upstack Data

Compare Make.com VS Upstack Data and see what are their differences

you.bot
One API for 80+ AI models โ€” LLM, image, video & music โ€” priced up to 80% below the official APIs. Pay only for successful calls; failed runs refunded; credits never expire. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Make.com logo Make.com

Tool for workflow automation (Former Integromat)

Upstack Data logo Upstack Data

Server-side tracking and identity resolution for Shopify brands.
  • Make.com Landing page
    Landing page //
    2022-07-05
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify.

We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match rate to Meta CAPI โ€” versus the ~35% typical of standard implementations. Comprehensive web analytics, multi-touch attribution, and advanced ad-platform integrations including Meta CAPI, all powered by our identity resolution technology.

One platform, from $149/mo โ€” with a 10-day free trial and a 60-day money-back guarantee.

Make.com

Website
make.com
Pricing URL
Official Make.com Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Upstack Data

Website
upstackdata.com
Pricing URL
Official Upstack Data Pricing
$ Details
paid Free Trial $149.0 / Monthly (Up to 500 orders*/month)
Platforms
Facebook Instagram TikTok Google Klaviyo
Release Date
2023 January
Startup details
Country
United States
State
Florida
City
Miami
Founder(s)
Michael Alt
Employees
1 - 9
Edit details

Make.com features and specs

  • Ease of Use
    Make.com offers a user-friendly interface with drag-and-drop functionality, making it accessible for non-technical users.
  • Integration Options
    The platform supports a wide array of integrations with popular apps and services, enabling complex workflows.
  • Custom Workflows
    Users can create highly customized workflows tailored to specific business needs, allowing for greater flexibility.
  • Scalability
    Make.com is built to handle both small-scale and enterprise-level tasks, providing a scalable solution as your business grows.
  • Community and Support
    There is an active community and comprehensive support, including documentation and forums, to help users troubleshoot and optimize their usage.
  • Real-time Monitoring and Analytics
    The platform offers real-time monitoring and analytics, allowing users to track the performance of their workflows and make data-driven decisions.
  • Versatile Triggers and Actions
    Make.com offers a variety of triggers and actions that can be used to automate a wide range of tasks across different services.

Possible disadvantages of Make.com

  • Pricing
    The pricing structure can be expensive for small businesses or individual users, especially for advanced features and high-volume usage.
  • Learning Curve
    Despite its user-friendly design, there is still a learning curve for newcomers to understand all the capabilities and features.
  • Occasional Bugs
    Users have reported occasional bugs and issues, which can disrupt workflows and require troubleshooting.
  • Limited Offline Support
    Make.com heavily relies on internet connectivity, which can be a drawback for users requiring offline functionality.
  • Complexity for Advanced Features
    While basic workflows are easy to set up, leveraging more advanced features may require a deeper understanding of the platform and potentially some coding knowledge.
  • Dependency on Third-party Services
    The platformโ€™s effectiveness is influenced by the reliability and performance of third-party services it integrates with, making it susceptible to external issues.
  • Data Privacy Concerns
    Storing and processing data through third-party services may raise privacy and compliance issues for businesses dealing with sensitive information.

Upstack Data features and specs

  • Replace GA4 with comprehensive web analytics
    Track visitor behavior, traffic by channel and referrer, and real-time KPIs like revenue per session and session conversion rate.
  • Cross-device, cross-browser identity resolution
    Go beyond UTM tracking by connecting visitors across browsers, devices, and sessions โ€” reaching a 90%+ match rate versus the ~35% typical of standard setups.
  • Recover more abandoned carts with Upstack ID
    Trigger Klaviyo flows to known customers who'd otherwise appear anonymous โ€” often returning more than the monthly subscription costs.
  • In-platform New Customer CPA & ROAS
    Report NC-CPA and NC-ROAS directly inside the Meta Ads dashboard.
  • Multi-touch attribution
    Identify the most profitable channels to confidently scale what works and cut what doesn't.
  • Cohort analysis of LTV & AOV
    Track customer lifetime value and average order value by cohort over time.
  • Powerful marketing analytics
    Monitor KPIs by channel and watch RPV, LTV, CAC, and CVR improve over days, weeks, and years.
  • Enterprise features at half the cost
    Built by a bootstrapped team of data engineers focused on the meaty middle. No contracts, no salespeople, no venture capital.

Analysis of Make.com

Overall verdict

  • Overall, Make.com is considered a good platform for those looking to streamline processes and improve efficiency through automation. Its flexible and powerful features cater to a wide range of needs, although there may be a learning curve for those new to automation or with limited technical knowledge.

Why this product is good

  • Make.com, formerly known as Integromat, is a popular platform for automating workflows and integrating various software tools. It offers a visual interface that allows users to connect different applications and automate repetitive tasks, enhancing productivity. Its ability to create complex multi-step automations with various conditions and triggers makes it a robust tool for both small businesses and larger enterprises.

Recommended for

  • small business owners
  • project managers
  • IT professionals
  • digital marketers
  • anyone looking to automate tasks without extensive coding knowledge

Analysis of Upstack Data

Overall verdict

  • I don't have verified, up-to-date information about upstackdata.com specifically, so I can't confirm its legitimacy, quality, or reputation. Before using it, independently verify company registration, read third-party reviews (Trustpilot, BBB, G2), check for transparent pricing and data-sourcing/privacy policies, and test customer support responsiveness.

Why this product is good

  • No verified independent reviews or reputation data could be confirmed for this specific domain
  • Data-related services vary widely in quality, compliance, and sourcing ethics, so claims should be validated directly
  • Legitimacy checks (business registration, SSL, privacy policy, refund/support terms) are essential before trusting any data vendor

Recommended for

  • Users who first verify the company's credentials, reviews, and data compliance practices
  • Businesses needing data services who are willing to test with a small trial or paid pilot before committing
  • Not recommended for immediate large-scale use without independent due diligence

Make.com videos

+ Add

Zapier vs Integromat - Quick Comparison Review

More videos:

  • Review - Integromat feature tour
  • Review - Introduction to Integromat

Upstack Data videos

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Make.com and Upstack Data)

Make.com

Upstack Data

Automation
100 100%
Automation
0% 0
Marketing Analytics
0 0%
Marketing Analytics
100% 100
Workflow Automation
100 100%
Workflow Automation
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

Questions & Answers

As answered by people managing Make.com and Upstack Data.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

What's the story behind your product?

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers โ€” helping brands drive 7- and 8-figure growth and recover millions in revenue.

Which are the primary technologies used for building your product?

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

How would you describe the primary audience of your product?

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads โ€” typically those spending $50Kโ€“$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

What makes your product unique?

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on โ€” driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Upstack Data replaces a multi-tool stack โ€” like Elevar plus Triple Whale โ€” with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

User comments

Share your experience with using Make.com and Upstack Data. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Make.com and Upstack Data

Make.com Reviews

Best Zapier alternatives for technical teams in 2026
If you want the strongest option for technical control, start with n8n. If you want a more flexible but still approachable managed platform, test Make. If the decision is broader than one direct replacement, compare the category through AI automation tools and n8n vs Zapier.
Source: flowmationhq.com
Autonomous Automation Platforms: Aident VS n8n VS Make
Aident AI is the leading autonomous automation platform for users who prefer building workflows through natural language conversation rather than complex visual maps. While n8n and Make serve developers and visual thinkers with powerful node-based editors, Aident's agentic engine eliminates the steep learning curve by compiling plain English instructions into executable...
Source: aident.ai
The Best n8n.io Alternatives for Workflow Automation in 2025
Make, formerly known as Integromat, is a versatile no-code platform that enables users to create sophisticated workflows with ease. It offers a visual workflow builder that allows users to connect various applications and services, define conditional logic, and manipulate data without writing any code. Make's strengths lie in its ability to handle complex workflows and its...
Source: latenode.com
N8n.io Alternatives
One of the standout features of Integromat is its flexibility and customization options. Users can set up multi-step workflows with conditional logic, ensuring that each automation is tailored to their specific needs. Additionally, Integromat offers advanced error handling and data manipulation capabilities, providing robust solutions for complex automation requirements. For...
Source: apix-drive.com
The Best MuleSoft Alternatives [2024]
Make (formerly Integromat) is an integration solution that allows you to automate and connect applications, databases, web services, chatbots, and other systems.
Source: exalate.com

Upstack Data Reviews

We have no reviews of Upstack Data yet.
Be the first one to post

What are some alternatives?

When comparing Make.com and Upstack Data, you can also consider the following products

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Elevar - Deploy a data layer, connect to 40+ marketing channels, ensure all of your conversions are tracked, and enable server side tagging for Shopify.

n8n.io - Free and open fair-code licensed node based Workflow Automation Tool. Easily automate tasks across different services.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

ifttt - IFTTT puts the internet to work for you. Create simple connections between the products you use every day.

Littledata - Award-winning Google Analytics toolbox for Ecommerce sites

Loading...