Software Alternatives, Accelerators & Startups

ImprovMX VS Alterable

Compare ImprovMX VS Alterable and see what are their differences

ImprovMX logo ImprovMX

Free email forwarding

Alterable logo Alterable

Real-time, open-time content for email: countdown timers, dynamic images, live product picks, geo-targeted maps, one-click surveys, and scratch-card rewards. No code, no ESP integration, rendered fresh every time someone opens.
Visit Website
  • ImprovMX Landing page
    Landing page //
    2023-08-30
  • Alterable
    Image date //
    2026-08-29
  • Alterable
    Image date //
    2026-08-29
  • Alterable
    Image date //
    2026-08-29
  • Alterable
    Image date //
    2026-08-29
  • Alterable
    Image date //
    2026-08-29

Alterable adds real-time, open-time content to email campaigns, no coding, no ESP integration, no resends. Every asset is a single image URL that renders fresh the moment a subscriber opens the message, not the moment you hit send.

Countdown timers count down live in the inbox. Choose a fixed deadline for your whole list, an evergreen timer that starts when each subscriber opens, or a per-recipient deadline pulled from a merge tag. Ten visual styles, full color and font control.

Dynamic images show a different visual to every recipient based on location, device, language, weather, temperature, or time of day. A no-code rules builder stacks conditions and maps each combination to its own image variation.

Dynamic products pull live price, stock, and availability at the moment an email opens. Sold-out items hide automatically; low-stock items get a scarcity badge. Sync via CSV, REST API, or a Shopify/BigCommerce connection.

Local maps show each subscriber their nearest store, rendered around their location at open-time. Four map styles, custom markers, and deep links to native navigation apps.

Surveys put a one-click star, number, or emoji rating directly in the email body, no landing page, no login. Results populate a live dashboard as votes arrive.

Scratchers turn a discount into a game: a scratch-card reveal linking to a hosted prize page, with customizable cover art, reveal animations, and (on Pro) multiple weighted prizes.

Every asset works the same way: build it in Alterable's editor, copy one image tag, paste it into any ESP. Because it's just an image, it works in every major email client, no JavaScript or AMP required. Integrates with 50+ platforms including Klaviyo, Mailchimp, HubSpot, Brevo, ActiveCampaign, Constant Contact, GetResponse, AWeber, and Kit.

Also included: 22-language localization, timezone support, real-time analytics, CDN delivery, and REST API access. Free to start, no credit card required.

Alterable

$ Details
freemium
Platforms
Web
Startup details
Country
United States
State
Delaware
City
Claymont
Founder(s)
Matthieu Fauveau, Nicolas Ropiot
Employees
1 - 9

ImprovMX features and specs

  • Free Plan Available
    ImprovMX offers a free plan that includes features like unlimited aliases and email forwarding, making it accessible for individual users or small businesses without additional costs.
  • Ease of Use
    The platform provides a straightforward setup process, allowing users to easily manage email forwarding without the need for technical expertise.
  • Custom Domains
    Users can use their own custom domains for email forwarding, which helps maintain a professional image by using branded email addresses.
  • Reliable Service
    ImprovMX is known for its reliability and strong uptime, ensuring that emails are forwarded without significant delays or downtime.
  • No Ads in Emails
    Emails forwarded through ImprovMX do not include advertisements, providing a clean and professional communication experience.

Possible disadvantages of ImprovMX

  • Limited Features in Free Plan
    While the free plan is generous, it lacks some advanced features that are available in the paid plans, like premium support and detailed analytics.
  • Dependency on Third-Party Services
    As an email forwarding service, ImprovMX requires integration with third-party email providers, which might add an extra layer of complexity for some users.
  • Potential for Email Delays
    There is a potential risk for minor delays in email forwarding, although these are generally minimal and infrequent.
  • No Built-In Email Hosting
    ImprovMX focuses solely on email forwarding, so users who require full email hosting services will need to look elsewhere.
  • Premium Features Require Payment
    To access additional features such as premium support, enhanced security options, and priority forwarding, users must subscribe to a paid plan.

Alterable features and specs

  • Countdown Timers
    Live, ticking countdown images embedded in email via a single <img> tag. Re-rendered fresh every time an email is opened.
  • Dynamic Images
    Serves a different image per recipient based on location, device, language, weather, temperature, time of day, or custom rules, rendered at open-time.
  • Dynamic Products
    Product blocks showing live price, stock level, and availability at the moment of open; auto-hides sold-out items, auto-badges low stock.
  • Local Maps
    Geo-targeted map showing each recipient's nearest store or point of interest, rendered at open-time from a CSV-imported location list.
  • Surveys
    One-click star, number, or emoji rating widgets embedded directly in email; no landing page or login required to respond.
  • Scratchers
    Scratch-card-style gamified prize reveal; Alterable hosts the resulting prize page.

Category Popularity

0-100% (relative to ImprovMX and Alterable)
Email
100 100%
0% 0
SaaS
0 0%
100% 100
Email Marketing
81 81%
19% 19
Email Routing
100 100%
0% 0

Questions & Answers

As answered by people managing ImprovMX and Alterable.

What makes your product unique?

Alterable's answer:

Most tools in this space (NiftyImages, Sendtric, MotionMail, CountdownMail) do one thing well, usually just countdown timers. Alterable is a single platform for six distinct open-time content types, timers, dynamic images, live product data, geo-targeted maps, surveys, and scratch-card rewards, all rendered the same way: one image tag, no ESP integration, no JavaScript.

That "just an image" approach is also what makes it universal: it works in every major email client without exception, since there's nothing for Outlook or Gmail to selectively support or block.

The rules engine is shared across all six content types too. The same conditions (location, weather, device, time of day, stock level) that pick a dynamic image can pick a product, a map location, or a timer variant, so teams build a targeting logic once and reuse it everywhere instead of learning a separate tool per feature.

Why should a person choose your product over its competitors?

Alterable's answer:

Against single-purpose timer tools (Sendtric, CountdownMail, MotionMail, CountingDownTo): those platforms do one thing, a countdown widget. Alterable includes countdown timers plus dynamic images, live product data, geo-targeted maps, surveys, and scratch cards, on one account, with one shared rules engine. If a team outgrows "just a timer," there's no second tool to adopt.

Against broader personalization platforms (NiftyImages, Movable Ink): Alterable is free to start with no credit card, and every asset is a plain image tag rather than requiring a native ESP integration or account connection. That keeps setup to minutes and means it works identically across Klaviyo, Mailchimp, HubSpot, GetResponse, or any of 50+ platforms, with no per-ESP configuration to maintain.

Because it's "just an image": there's no JavaScript, no AMP, no interactive-email fallback logic to write or test. It renders the same way in Outlook as it does in Gmail, which is where more elaborate interactive approaches usually break first.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ImprovMX and Alterable

ImprovMX Reviews

  1. Stan
    · Founder at SaaSHub ·
    Great tool

    It's simple and easy to set it up. An amazing tool if you are managing multiple projects with email from different domains.

    Competitors: ForwardMX.io
    Pros:    Simple|Easy to use|Free tier

Alterable Reviews

We have no reviews of Alterable yet.
Be the first one to post

Social recommendations and mentions

Based on our record, ImprovMX seems to be more popular. It has been mentiond 57 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ImprovMX mentions (57)

  • Ask HN: Replacement for Rackspace SMTP Hosting?
    Check out ImprovMX [1]. Main feature is forwarding but they have an SMTP option for $9/mo (6K emails). [1] https://improvmx.com/. - Source: Hacker News / over 1 year ago
  • Purelymail: Cheap Email for Everyone
    Https://improvmx.com/ how about improvmx , it gives redirection for free , I have also discovered it right now in this thread though I think I had heard about it (I am not sure , I know of some email software where you pay one time and then you can self host or they host I am not sure). - Source: Hacker News / over 1 year ago
  • How to create free email forwarding for your Vercel app custom domain
    During my day to day use, I missed having a personalized email service with my domain, for example info[at]joodi.me I looked on the Vercel dashboard and saw that they didn’t offer this type of service, so I started searching for third-party services and found ImprovMX . - Source: dev.to / almost 2 years ago
  • Show HN: Curated list of tools and resources for Indie Devs
    Great list! Another email option I’d recommend is https://improvmx.com. - Source: Hacker News / almost 2 years ago
  • The minimalist guide to deploying a website in 2023 🧘
    If you need simple email forwarding for your domain, you can use ImprovMX. - Source: dev.to / over 2 years ago
View more

Alterable mentions (0)

We have not tracked any mentions of Alterable yet. Tracking of Alterable recommendations started around Feb 2022.

What are some alternatives?

When comparing ImprovMX and Alterable, you can also consider the following products

Resend - Email for developers

NiftyImages - NiftyImages is a tool to engage clients with personalized images and countdown timers for email.

Postmark - Postmark is the easiest and most reliable way to be sure your important transactional emails get to the inbox. Simply & reliably parse recieved email to JSON for your webapp.

OpenAlternative - Discover Open Source Alternatives to Popular Software

Mailgun - A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

Movable Ink - Agile Email Marketing