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iGMS VS Column

Compare iGMS VS Column and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

iGMS logo iGMS

iGMS provides cloud-based software for professional hosts and property managers with tools to automate and streamline your vacation rental business.

Column logo Column

Social network built to be high-signal in a world of noise.
  • iGMS Landing page
    Landing page //
    2023-10-18

iGMS is a vacation rental software that helps hosts to effectively handle day-to-day short-term rental management tasks. The software enables users to operate all Airbnb, Booking.com, and Vrbo accounts via a single interface, with access to the same advanced functionality through the mobile app. Benefit from automated guest messaging and reviews, templates, tools for team & tasks management, an advanced channel manager, financial reporting, a direct booking management toolkit, payment processing, and more.

A free 14-day trial is available (no credit card required).

  • Column Landing page
    Landing page //
    2022-07-30

iGMS

Website
igms.com
Pricing URL
Official iGMS Pricing
$ Details
paid Free Trial $14 / Monthly (per property)
Platforms
iOS Android Browser
Edit details

Column

Website
joincolumn.com
Pricing URL
-
$ Details
-
Platforms
-
Edit details

iGMS features and specs

  • Channel manager
  • Multi-calendar
  • Unified inbox & message templates
  • Automated reviews
  • Cleaning & task management
  • Team Management
  • In-app and email notifications
  • Key exchange management
  • Owner access
  • Financial reports
  • Direct booking management
  • Payment processing
  • Dynamic pricing
  • Website Builder

Column features and specs

  • Bank-owned infrastructure
    Column operates as a nationally chartered bank itself (Column N.A.), rather than partnering with a third-party sponsor bank. This reduces the layers of intermediaries typical in banking-as-a-service models, potentially leading to more reliable service, fewer conflicts of interest, and direct control over compliance and risk management.
  • Developer-first API design
    Column offers modern, well-documented REST APIs that are designed with engineers in mind, making it easier for fintech companies and developers to integrate banking services such as ACH, wire transfers, and account management directly into their products.
  • Direct access to payment rails
    Because Column is a chartered bank, it has direct access to Federal Reserve systems like ACH, Fedwire, and FedNow, which can result in faster processing times and more reliable payment operations compared to companies relying on indirect access through sponsor banks.
  • Experienced leadership
    Column was founded by William Hockey, co-founder of Plaid, bringing significant fintech industry experience and credibility. This background can inspire confidence among potential partners and investors regarding the platform's vision and execution capability.
  • Transparent and flexible pricing
    Column is known for offering clear, usage-based pricing models without hidden fees, which can be appealing to startups and fintechs looking for predictable costs as they scale their banking operations.

Possible disadvantages of Column

  • Limited track record
    As a relatively new entrant in the banking-as-a-service and chartered bank space, Column has less historical performance data and fewer long-term case studies compared to more established banking infrastructure providers, which may create uncertainty for risk-averse clients.
  • U.S.-only operations
    Column's banking charter and services are limited to the United States, which restricts its usefulness for companies seeking to offer banking services internationally or in multiple countries.
  • Technical integration burden
    Because Column emphasizes a developer-first, API-driven approach, companies without strong in-house engineering resources may find it challenging to implement and maintain integrations compared to more turnkey banking-as-a-service solutions.
  • Shared compliance responsibility
    While Column handles core banking compliance, partner companies still need to manage certain regulatory and compliance obligations related to their specific use cases, which can add complexity and require dedicated legal or compliance expertise.
  • Smaller ecosystem and support network
    Compared to larger, more established banking-as-a-service providers, Column may have a smaller partner ecosystem, fewer third-party integrations, and potentially less extensive customer support infrastructure, which could impact scalability for some businesses.

Analysis of iGMS

Overall verdict

  • Overall, iGMS is considered a reliable and comprehensive tool for those managing multiple rental properties. It is well-regarded for its robust feature set, ease of use, and strong customer support. However, like any software, it may not be suitable for everyone, and potential users should evaluate whether its features align with their specific needs and budget.

Why this product is good

  • iGMS is a popular vacation rental software that offers a range of features designed to help property managers streamline their operations. It includes tools for automating communication with guests, managing bookings, synchronizing calendars across multiple platforms, and handling tasks related to cleaning and maintenance. The platform is known for its user-friendly interface and integration capabilities with major booking sites like Airbnb, Booking.com, and Vrbo. Additionally, iGMS provides reporting and analytics features that help users track performance and optimize their rental business.

Recommended for

    iGMS is highly recommended for property managers and owners who manage multiple vacation rental properties and are looking for efficient tools to automate and simplify their operations. It is well-suited for those who list their properties on multiple booking channels and need a centralized system to manage their workflow. It's also ideal for users who value strong customer support and a platform that can grow with their business.

Analysis of Column

Overall verdict

  • Column is a well-regarded banking-as-a-service (BaaS) platform because it operates as a nationally chartered bank itself rather than relying on a separate partner bank, which simplifies compliance, reduces intermediary risk, and gives developers direct API-level access to core banking functions like payments, accounts, and card issuing.

Why this product is good

  • It is a real, chartered bank (not just a middleware layer), which reduces the multi-party risk seen in typical BaaS stacks that rely on third-party partner banks
  • Developer-first design with clean, well-documented APIs for building payments, ACH, wire transfers, card issuing, and account management
  • Backed by reputable investors (including Stripe), signaling strong technical and financial credibility
  • Direct access to the Fed and payment rails, which can mean faster settlement and fewer intermediaries
  • Transparent, predictable pricing structure compared to some legacy BaaS providers
  • Strong focus on compliance and risk infrastructure built into the platform itself

Recommended for

  • Fintech startups building embedded banking, lending, or payments products
  • Companies wanting to avoid the complexity and risk of traditional sponsor-bank BaaS relationships
  • Engineering-heavy teams that prioritize API quality and control over banking infrastructure
  • Businesses needing reliable ACH, wire, and card issuing capabilities without building their own bank relationships
  • Mid-to-large scale fintechs that need a stable, directly regulated banking partner as they grow

iGMS videos

+ Add

iGMS

More videos:

  • Demo - iGMS Demo
  • Demo - iGMS In-depth Demonstration

Column videos

No Column videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to iGMS and Column)

iGMS

Column

Vacation Rental
100 100%
Vacation Rental
0% 0
CSS Framework
0 0%
CSS Framework
100% 100
Vacation Rental Software
100 100%
Vacation Rental Software
0% 0
Web Frameworks
0 0%
Web Frameworks
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare iGMS and Column

iGMS Reviews

12 Best Cloudbeds Alternatives For 2024
I picked iGMS for this list because of its exceptional ability to synchronize data across multiple platforms. It's unique in its provision of a single dashboard for managing properties across various listing sites, making it the "Best for multi-platform synchronization". iGMS offers the promise of control and consistency, regardless of the platforms you choose to list your...
Source: thehotelgm.com

Column Reviews

We have no reviews of Column yet.
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Social recommendations and mentions

Based on our record, iGMS seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

iGMS mentions (1)

  • Use of Alternate Booking Sites, Thoughts?
    I use igms.com to manage the integrations. Source: almost 4 years ago

Column mentions (0)

We have not tracked any mentions of Column yet. Tracking of Column recommendations started around Apr 2022.

What are some alternatives?

When comparing iGMS and Column, you can also consider the following products

Guesty - Guesty is a cloud based software program that is designed to make owning and running an Airbnb or other vacation rental home easier.

Lodgify - Easily create a mobile-friendly website for your vacation rental with a โ€œBook Nowโ€ function. Manage reservations and availabilities efficiently, and instantly synchronize property information with listings on multiple external rental portals.

Hostaway - Hostaway helps you grow and manage your business with the help of advanced automations, marketing, communication and reporting tools.

Your Porter App - All-in-one property management platform. Automate guest communication, sync calendars instantly, accept direct bookings, and more.

YesBookit - Booking management system for holiday rentals

CiiRUS - CiiRUS is a cloud-based reservation and guest managmenet solution that provides features and functions to manage the reservations and guests.

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