Software Alternatives, Accelerators & Startups

Hotjar VS Omnisend

Compare Hotjar VS Omnisend and see what are their differences

Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Omnisend logo Omnisend

Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms.
  • Hotjar Landing page
    Landing page //
    2023-07-23

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

  • Omnisend Landing page
    Landing page //
    2021-09-06

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, WooCommerce, Bigcommerce, Magento and others.

Hotjar

Website
hotjar.com
$ Details
freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Platforms
-
Release Date
2014 June

Omnisend

$ Details
freemium $16.0 / Monthly (Standard)
Platforms
Cloud Shopify Magento WooCommerce BigCommerce
Release Date
-

Hotjar features and specs

  • Heatmaps: Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings: Live playbacks of users on your site.
  • Surveys: Bring the voice-of-customer to your decision making.
  • Incoming Feedback: A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Omnisend features and specs

  • Easy to Set-up and use: Yes
  • Free to use: Yes
  • Personalized Recommendations: Yes
  • Integrations: Designed to Integrate Seamlessly with Your Favorite Tools
  • Segmentation: Yes
  • Omnichannel: Yes, Email, SMS, Push notifications and other channels
  • Analytics and Reporting: Yes
  • Email Templates: Yes
  • Automated workflow: Yes
  • Automations: Yes
  • Popups & Forms: Yes
  • Landing Pages: Yes

Hotjar videos

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

Omnisend videos

OMNISEND EMAIL MARKETING - Honest Shopify App Review by EcomExperts.io

More videos:

  • Demo - Omnisend Email Marketing and Marketing Automation for Ecommerce: Demo and Review
  • Review - Omnisend Review 2020: Good email service for shopify sites
  • Review - Omnisend Review ❇️ eCommerce Email Marketing & Automation Platform 🔥
  • Review - Klaviyo vs. Omnisend - Email Marketing For Ecommerce
  • Review - Omnisend Honest Review ❇️ eCommerce Email Marketing & Automation Platform 🔥

Category Popularity

0-100% (relative to Hotjar and Omnisend)
Web Analytics
100 100%
0% 0
Email Marketing
0 0%
100% 100
Heatmaps
100 100%
0% 0
Email Marketing Platforms

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and Omnisend

Hotjar Reviews

  1. Must have tool

    Hotjar has been our go-to for optimizing UI, reducing bounce rates, and refining CTAs. Its powerful insights have been instrumental in enhancing user experience. A staple tool for data-driven decisions!

  2. Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    🏁 Competitors: WatchThemLive
  3. Don't work the heatmap and I did not like others.

    Don't work the heatmap and I did not like others.

    🏁 Competitors: WatchThemLive

10 Best Hotjar Alternatives & Competitors in 2023
Hotjar provides its users with 4 packages, and its ‘Basic’ one is free. In the following picture, you can take a look at all Hotjar plans, including ‘Plus,’ ‘Business,’ and ‘Scale’ services. The pricing on Hotjar starts from $32 a month.
The Top 10 Website Session Recording Tools for 2022
Hotjar is a simple, virtual, and visually appealing solution to find, track, gather, and convey consumer needs. Using the HotJar programme, you can understand your users and identify their key issues. By examining your user behaviour, the application enables you to ask the appropriate inquiry at the appropriate time.
Hotjar vs FullStory
Hotjar combines analytics data with user feedback collection to give you a more holistic understanding of your website visitors and customers. Hotjar and FullStory both offer tools like heatmaps and recordings to visually understand user behavior, but Hotjar also gives you survey tools and feedback widgets so you can quite literally ask your users for the why behind their...
Source: www.hotjar.com
30 Best Customer Feedback Survey Tools: An Overview | Mopinion
Hotjar is a user testing and behaviour analytics software that combines multiple UX tools in one. This focus however means that it lacks a solid CX solution. Feedback analysis and reporting are not available (aside from exporting data to XLS or CSV. With this software however, users can create heatmaps, user recordings (e.g. tracking sessions) and customisable surveys and...
Source: mopinion.com
Free SEO Tools To Improve Your Rankings
HotJar (Basic Plan) - An analytics tool that offers heatmaps, and visitors session replays to analyze their behavior. Basic plan is limited to 2,000 pageviews a day.

Omnisend Reviews

11 Best Email Marketing Software for eCommerce in 2023
Omnisend, one of the best email marketing software for eCommerce, excels in getting its branding right. This platform's email automation extends beyond just emails, as it seamlessly targets multiple channels, including SMS and automation. For eCommerce businesses seeking to streamline and automate their outreach across various platforms, Omnisend proves to be a delightful...
Source: www.getshow.io
Best 12 Klaviyo Alternatives for Shopify
Omnisend is an automation marketing tool that is perfect for marketing brands. It is easy to use because you can control all your marketing channels from a central point.
Source: adoric.com
7 Best Campaign Monitor Alternatives for 2023
Exclusive features: Omnisend offers a range of exclusive features to increase conversions of your signup forms, pop-ups, and email content. Users can add Wheel of Fortune, scratch cards, interactive Gift Box, and other elements to gamify their campaigns.
11 Best Omnisend Alternatives and Competitors for 2022
Several Shopify store owners have remarked that Omnisend offers limited features as compared to Omnisend competitors. In addition, the lack of features has left people dissatisfied. Which forced people to look for Omnisend alternatives.
10 Best Email Marketing Software & Email Automation Tools of 2020
By focusing purely on eCommerce, Omnisend has built innovative email templates designed to reduce cart abandonment and drive repeat buyers. From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it’s evident that Omnisend’s built by a team intimately aware of what works in eCommerce.

Social recommendations and mentions

Based on our record, Hotjar should be more popular than Omnisend. It has been mentiond 12 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (12)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / 4 months ago
  • What do I do after ProductHunt?
    So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: 8 months ago
  • Lots of Traffic but no sales
    If you have installed a heat map like hotjar.com then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. Source: about 1 year ago
  • Anyone willing to provide feedback on my newly created website?
    Install hotjar.com - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. Source: over 1 year ago
  • How to get a targeted user feedback in a less intrusive way?
    Sign up for hotjar.com They record your user's screen as they use the website. It's really useful and gives you qualitative feedback. Source: almost 2 years ago
View more

Omnisend mentions (4)

  • How to set up newsletter with a coupon code in the successful sign-up message
    Yep omnisend allows you to generate discounts codes that auto link to shopify in your emails. Source: almost 3 years ago
  • Top priorities to increase exposure and sales
    What email service provider are you using? I use Omnisend for my online store, and would recommend them ( just about to launch my second store at the end of this week) Share your site link and I can take a look for you and maybe offer you some suggestions. Source: almost 3 years ago
  • Any recommended shopify apps?
    And Omnisend for all things ecom marketing (one of the best omnichannel marketing platforms built for ecom!). Source: almost 3 years ago
  • Is email marketing actually worth it
    I have two online stores and I have segmented and automated all of my flows. I use omnisend for my stores who are you using? Source: almost 3 years ago

What are some alternatives?

When comparing Hotjar and Omnisend, you can also consider the following products

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.