Haut.AI's answer
"Originally, we were not working on software for retail, rather software for clinical studies," Anastasia Georgievskaya, Co-Founder of Haut AI, revealed. "We have been working for about three years in skin care testing facilities, and we analyzed a lot of product effects before and after during clinical trials," shared Anastasia. Through this experience, a crucial observation emerged: while clinical data consistently showed significant skin improvements from skincare products, public perception often told a different story. Many consumers felt that skincare simply didn't work, a disconnect driven in part by marketing hype and a lack of personalized guidance.
"Consumers don't really understand their skin, and then they come on the websites to shop for skincare or come into physical stores, and they get lost. They get something. But it's not working for their skin," Anastasia observed. The problem lay not in the efficacy of skincare products themselves, but in the mismatch between products and consumers. "Then we thought, why don't we take AI and put it on this task of finding the perfect beauty products for consumers that will benefit both consumers and brands?". And so, Haut.AI was born.
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