Software Alternatives, Accelerators & Startups

Growlabs VS Upstack Data

Compare Growlabs VS Upstack Data and see what are their differences

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Growlabs logo Growlabs

Growlabs combines lead generation with powerful email automation to help our clients grow their...

Upstack Data logo Upstack Data

Server-side tracking and identity resolution for Shopify brands.
  • Growlabs Landing page
    Landing page //
    2022-09-14
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify.

We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match rate to Meta CAPI โ€” versus the ~35% typical of standard implementations. Comprehensive web analytics, multi-touch attribution, and advanced ad-platform integrations including Meta CAPI, all powered by our identity resolution technology.

One platform, from $149/mo โ€” with a 10-day free trial and a 60-day money-back guarantee.

Upstack Data

$ Details
paid Free Trial $149.0 / Monthly (Up to 500 orders*/month)
Platforms
Facebook Instagram TikTok Google Klaviyo
Release Date
2023 January
Startup details
Country
United States
State
Florida
City
Miami
Founder(s)
Michael Alt
Employees
1 - 9

Growlabs features and specs

  • Comprehensive ABM Platform
    RollWorks offers a robust Account-Based Marketing (ABM) toolset that integrates various marketing activities into a single platform, which helps in aligning sales and marketing teams effectively.
  • Targeting Capabilities
    The platform allows for precise audience targeting using data-driven insights. This helps in focusing efforts on high-value accounts and improving campaign efficacy.
  • Scalability
    RollWorks is designed to scale with your business. Whether you're a small startup or a large enterprise, the platform can support your marketing needs as you grow.
  • Integration with CRM and Marketing Tools
    The platform integrates seamlessly with popular CRM systems and marketing technologies such as Salesforce, HubSpot, and Marketo, enhancing its usability and expanding its capabilities.
  • Comprehensive Analytics
    RollWorks provides detailed analytics and reporting, enabling users to measure the effectiveness of their campaigns and make data-driven decisions.

Possible disadvantages of Growlabs

  • Cost
    The pricing for RollWorks can be relatively high, making it less accessible for smaller businesses or startups with limited budgets.
  • Complexity
    Due to its comprehensive feature set, there can be a steep learning curve for new users, requiring time and effort to become proficient with the platform.
  • Customer Support
    Some users have reported that customer support can be slow to respond, which can be frustrating when issues arise that need immediate attention.
  • Customization Limitations
    While the platform offers a wide range of features, some users have found limitations in customization options that can hinder specific tailoring of campaigns.
  • Data Integration Issues
    Occasional issues with data integration have been reported, which can affect the synchronization of information across different platforms and impact the execution of marketing strategies.

Upstack Data features and specs

  • Replace GA4 with comprehensive web analytics
    Track visitor behavior, traffic by channel and referrer, and real-time KPIs like revenue per session and session conversion rate.
  • Cross-device, cross-browser identity resolution
    Go beyond UTM tracking by connecting visitors across browsers, devices, and sessions โ€” reaching a 90%+ match rate versus the ~35% typical of standard setups.
  • Recover more abandoned carts with Upstack ID
    Trigger Klaviyo flows to known customers who'd otherwise appear anonymous โ€” often returning more than the monthly subscription costs.
  • In-platform New Customer CPA & ROAS
    Report NC-CPA and NC-ROAS directly inside the Meta Ads dashboard.
  • Multi-touch attribution
    Identify the most profitable channels to confidently scale what works and cut what doesn't.
  • Cohort analysis of LTV & AOV
    Track customer lifetime value and average order value by cohort over time.
  • Powerful marketing analytics
    Monitor KPIs by channel and watch RPV, LTV, CAC, and CVR improve over days, weeks, and years.
  • Enterprise features at half the cost
    Built by a bootstrapped team of data engineers focused on the meaty middle. No contracts, no salespeople, no venture capital.

Analysis of Growlabs

Overall verdict

  • Growlabs, through RollWorks, is generally considered effective for businesses looking to enhance their marketing efforts and drive B2B sales. While users commend its comprehensive data and customization options, some feedback suggests that the platform may have a learning curve and pricing could be a consideration for smaller businesses.

Why this product is good

  • Growlabs, now part of RollWorks (which is owned by NextRoll), is regarded as a robust platform for B2B lead generation and account-based marketing. It combines data-driven insights with automation tools to help businesses reach potential clients effectively. Users appreciate its extensive database, automated outreach capabilities, and integration options with various CRM systems.

Recommended for

    Growlabs is best suited for medium to large-sized businesses that focus on B2B sales and are looking to implement or enhance their account-based marketing strategies. It's particularly beneficial for those wanting to automate their lead generation process and leverage data insights to drive sales.

Analysis of Upstack Data

Overall verdict

  • I don't have verified, up-to-date information about upstackdata.com specifically, so I can't confirm its legitimacy, quality, or reputation. Before using it, independently verify company registration, read third-party reviews (Trustpilot, BBB, G2), check for transparent pricing and data-sourcing/privacy policies, and test customer support responsiveness.

Why this product is good

  • No verified independent reviews or reputation data could be confirmed for this specific domain
  • Data-related services vary widely in quality, compliance, and sourcing ethics, so claims should be validated directly
  • Legitimacy checks (business registration, SSL, privacy policy, refund/support terms) are essential before trusting any data vendor

Recommended for

  • Users who first verify the company's credentials, reviews, and data compliance practices
  • Businesses needing data services who are willing to test with a small trial or paid pilot before committing
  • Not recommended for immediate large-scale use without independent due diligence

Category Popularity

0-100% (relative to Growlabs and Upstack Data)
Sales Tools
100 100%
0% 0
Shopify Apps
0 0%
100% 100
CRM
100 100%
0% 0
Marketing Analytics
0 0%
100% 100

Questions & Answers

As answered by people managing Growlabs and Upstack Data.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

What's the story behind your product?

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers โ€” helping brands drive 7- and 8-figure growth and recover millions in revenue.

Which are the primary technologies used for building your product?

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

How would you describe the primary audience of your product?

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads โ€” typically those spending $50Kโ€“$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

What makes your product unique?

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on โ€” driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Upstack Data replaces a multi-tool stack โ€” like Elevar plus Triple Whale โ€” with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Growlabs and Upstack Data

Growlabs Reviews

Top 13 ZoomInfo Alternatives
GrowLabs is a well-known all-in-one outbound B2B sales automation system that helps companies find more customers. It combines lead generation with advanced automation and allows businesses to grow at scale through improved outbound sales.
Source: taskdrive.com

Upstack Data Reviews

We have no reviews of Upstack Data yet.
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What are some alternatives?

When comparing Growlabs and Upstack Data, you can also consider the following products

6sense - 6sense is a B2B predictive intelligence engine for marketing and sales.

Elevar - Deploy a data layer, connect to 40+ marketing channels, ensure all of your conversions are tracked, and enable server side tagging for Shopify.

LeadIQ - VP of Sales. Every second in sales counts. You hired your sales team to sell, not do data entry. LeadIQ will pump up your sales team with accurate prospect data and a smooth workflow so you can fill up your pipeline faster.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

LeadFuze - B2B Lead Generation & Sales Prospecting Software.

Littledata - Award-winning Google Analytics toolbox for Ecommerce sites