Groundwork Demographics VS Diffee

Groundwork Demographics's answer

You type in any U.S. address and get a complete site report in seconds: residents, household income, spending on your type of business against the state average, jobs, daytime population, traffic counts and every competitor on the map by name, in 1, 3 and 5-mile rings. On top of the data, AI drafts a site memo, answers questions in plain English and checks a broker's offering memo claim by claim. It also runs inside Claude, so you can ask about a site in your own words.

Groundwork Demographics's answer

Most location tools are built for enterprise analysts. They have annual contracts, sales calls and a learning curve. Groundwork has public prices from $250 a month, a free trial with no card, and reports anyone on a deal team can read without training. It covers what most buyers need for a location decision, which is the people, the spending and the competition around a site.

Groundwork Demographics's answer

People buying, opening or investing in local businesses who don't have an in-house analyst or GIS team. That includes acquisition teams at roll-up companies and private equity firms, search funders, business brokers, commercial real estate brokers, developers and multi-unit operators.

Groundwork Demographics's answer

Groundwork started while I was working in private equity on a roll-up that bought local businesses location by location. Every potential acquisition meant waiting on outsourced demographic work or wrestling with tools that were expensive, hard to use and still didn't answer the exact question. I built Groundwork so a deal team can type in an address and have the market around it in seconds, with the numbers to back up the decision.

Groundwork Demographics's answer

Next.js and React TypeScript PostgreSQL

Groundwork Demographics's answer

Acquisition teams at multi-location roll-up companies Search funders evaluating acquisitions Business and commercial real estate brokers