
Type in any U.S. address and see who lives around it: population, income, spending power, housing, growth and local competition. Free to try.
A startup from New Haven, the United States.
This page is designed to help you find out whether Groundwork Demographics is good and if it is the right choice for you.
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Site report
Residents, income, jobs and what households spend on your type of business, within 1, 3 and 5 miles, compared with the state average. It covers 56 business types.
Competitors
Each competing business is shown by name, split into chains and independents, with how crowded the market is compared with the rest of the state.
Broker claims, checked
Upload an offering memo, and AI pulls out every market claim and measures it against the figures: consistent, overstated or understated.
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You type in any U.S. address and get a complete site report in seconds: residents, household income, spending on your type of business against the state average, jobs, daytime population, traffic counts and every competitor on the map by name, in 1, 3 and 5-mile rings. On top of the data, AI drafts a site memo, answers questions in plain English and checks a broker's offering memo claim by claim. It also runs inside Claude, so you can ask about a site in your own words.
Most location tools are built for enterprise analysts. They have annual contracts, sales calls and a learning curve. Groundwork has public prices from $250 a month, a free trial with no card, and reports anyone on a deal team can read without training. It covers what most buyers need for a location decision, which is the people, the spending and the competition around a site.
People buying, opening or investing in local businesses who don't have an in-house analyst or GIS team. That includes acquisition teams at roll-up companies and private equity firms, search funders, business brokers, commercial real estate brokers, developers and multi-unit operators.
Groundwork started while I was working in private equity on a roll-up that bought local businesses location by location. Every potential acquisition meant waiting on outsourced demographic work or wrestling with tools that were expensive, hard to use and still didn't answer the exact question. I built Groundwork so a deal team can type in an address and have the market around it in seconds, with the numbers to back up the decision.
Next.js and React TypeScript PostgreSQL
Acquisition teams at multi-location roll-up companies Search funders evaluating acquisitions Business and commercial real estate brokers
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Check the traffic stats of Groundwork Demographics on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Groundwork Demographics on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Groundwork Demographics's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Groundwork Demographics on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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