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Google Analytics VS PhantomStat

Compare Google Analytics VS PhantomStat and see what are their differences

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Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

PhantomStat logo PhantomStat

Pro sports analytics for Football, MMA, MLB, NBA and Tennis โ€” xG, fatigue curves, and matchup tools most sites don't show.
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • PhantomStat PhantomStat homepage โ€” Football, MMA, MLB, NBA, Tennis
    PhantomStat homepage โ€” Football, MMA, MLB, NBA, Tennis //
    2026-07-21
  • PhantomStat Manchester City team analytics page โ€” free preview (xG, form, cards)
    Manchester City team analytics page โ€” free preview (xG, form, cards) //
    2026-07-31
  • PhantomStat Jon Jones UFC fighter profile โ€” full fatigue curve
    Jon Jones UFC fighter profile โ€” full fatigue curve //
    2026-07-31
  • PhantomStat Carlos Alcaraz ATP tennis player analytics page
    Carlos Alcaraz ATP tennis player analytics page //
    2026-07-31
  • PhantomStat LeBron James NBA player page โ€” Form Explorer (PTS threshold view)
    LeBron James NBA player page โ€” Form Explorer (PTS threshold view) //
    2026-07-31
  • PhantomStat Jonathan Osorio โ€” soccer player Performance Explorer (Shots On Target threshold, match-by-match)
    Jonathan Osorio โ€” soccer player Performance Explorer (Shots On Target threshold, match-by-match) //
    2026-07-31
  • PhantomStat St. Louis Cardinals MLB team page โ€” Game Total threshold explorer, run distribution chart
    St. Louis Cardinals MLB team page โ€” Game Total threshold explorer, run distribution chart //
    2026-07-31
  • PhantomStat LeBron James NBA player page โ€” Prop Line Explorer, Points threshold histogram
    LeBron James NBA player page โ€” Prop Line Explorer, Points threshold histogram //
    2026-07-31
  • PhantomStat Jon Jones UFC fighter profile โ€” full stat grid + round-by-round Fatigue Curve (Pro)
    Jon Jones UFC fighter profile โ€” full stat grid + round-by-round Fatigue Curve (Pro) //
    2026-07-31
  • PhantomStat Carlos Alcaraz ATP tennis player page โ€” full career stat grid (serve/return, aces, tiebreak %)
    Carlos Alcaraz ATP tennis player page โ€” full career stat grid (serve/return, aces, tiebreak %) //
    2026-07-31

PhantomStat is a sports analytics platform built for the gap between casual score sites and paywalled pro tools, covering five sports: football, MMA/UFC, MLB, NBA and tennis.

Football โ€” free preview pages for 1,230+ teams and 1,960+ players, with modules for Attack vs Defense (xG/shots/goals), Form Index & Rebound, Goal Geolocation Map, Cards Intelligence, Corner Mastery, Top Scorers Cross-Ref, Referee Tendency, Goalkeeper Weakness and Penalty Shot Tracker.

MMA/UFC โ€” 465+ fighters, 180+ analyzed fights. Free preview shows per-minute striking/grappling rates, KO Power and Cardio scores, a Performance Explorer (set any stat line, see how often the fighter clears it) and Opponent Level context. Pro unlocks the round-by-round Fatigue Curve and Strike Targets & Control breakdown.

MLB โ€” eight modules: Plate Discipline Lab, Statcast Quality Hub, Performance Spectrum, Situational Splits Matrix, Today's Matchup, Pitcher Arsenal, WAR Decomposition and a Similarity Engine.

NBA โ€” 30 teams, 500+ players, live matchups. Form Explorer across PTS/REB/AST/3PM/PRA, Opponent Defense, Rest/Back-to-Back splits, a Filter Engine and a multi-line threshold view.

Tennis โ€” career averages (win rate, holds/breaks serve, serve/return splits, aces, unforced errors, tiebreak% and deciding-set%) on every ATP player page.

A free account unlocks a quota of pages across every sport, plus saved watchlists and personalized dashboards; Pro unlocks the advanced modules sport-wide.

PhantomStat

$ Details
freemium $29.99 / Monthly (Pro)
Platforms
Web
Release Date
2026 June
Startup details
Country
France
State
Paris
City
paris
Employees
1 - 9

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

PhantomStat features and specs

  • Soccer analytics
    xG, PSxGA, opponent shots on target and sliding form-window filters (last-5/last-10/season) on every soccer player and team page
  • MMA fatigue curves
    Round-by-round significant-strike fatigue curves, strike-target breakdown, and finish-rate profile for every active UFC fighter
  • MLB, NBA & tennis splits
    First-inning batter splits and daily matchup pages for MLB, opponent-defense splits for NBA, and serve/return breakdowns for tennis

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginnerโ€™s Guide
  • Review - Google Analytics Review

PhantomStat videos

No PhantomStat videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Google Analytics and PhantomStat)
Analytics
100 100%
0% 0
Live Scores
0 0%
100% 100
Web Analytics
100 100%
0% 0
Sports
0 0%
100% 100

Questions & Answers

As answered by people managing Google Analytics and PhantomStat.

What's the story behind your product?

PhantomStat's answer:

PhantomStat started from a simple gap: casual sports sites stop at the final score and a season average, while the tools that go deeper are built for professionals and priced for them. The goal was to put real per-entity detail โ€” xG and PSxGA for soccer, round-by-round fatigue curves for MMA, matchup splits for MLB, opponent-defense splits for NBA, serve/return breakdowns for tennis โ€” one page away for any fan, on a free account rather than an enterprise contract. The paid Pro tier at $29.99 per month adds the full dashboards, the advanced filters and the historical archive.

How would you describe the primary audience of your product?

PhantomStat's answer:

Sports fans who want more than a final score, and fantasy/simulation players who need the underlying splits rather than a season average. That covers casual fans checking a player's recent form, fantasy managers comparing matchup histograms before setting a lineup, and anyone who follows football, MMA, MLB, NBA or tennis closely enough to want per-round, per-game or per-matchup detail instead of a single headline stat.

What makes your product unique?

PhantomStat's answer:

PhantomStat covers five sports in one platform โ€” football, MMA, MLB, NBA and tennis โ€” with dedicated pages per player, team, fighter and matchup. Instead of just headline numbers, each page surfaces the underlying breakdown: xG and PSxGA for football, per-round fatigue curves for MMA, a Prop Line Explorer with histograms for MLB, form and opponent-defense splits for NBA, and serve/return breakdowns for tennis. A free account unlocks a quota of pages across every sport; a paid Pro tier ($29.99 / โ‚ฌ29.99 / ยฃ24.99 per month) unlocks advanced filtering and the full historical archive.

Why should a person choose your product over its competitors?

PhantomStat's answer:

Most single-sport score sites stop at the headline number, and most deep-analytics tools are priced for professionals. PhantomStat covers five sports in one place (football, MMA, MLB, NBA, tennis) instead of forcing you to juggle a separate tool per sport, and every player, team, fighter and matchup gets its own page rather than a row in a table. A free account unlocks a quota of those pages across every sport; the full dashboards, filters and comparison tools are $29.99 per month. Pages are built for search too โ€” SEO-friendly URLs mean a specific player or matchup is usually one search away.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and PhantomStat

Google Analytics Reviews

  1. MeganMills
    Insights

    All the golden insights in one place fro all your store and sites etc , amazing app by google

    ๐Ÿ‘ Pros:    User-friendly
    ๐Ÿ‘Ž Cons:    Limited features

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Google Analytics tells you what happens after someone lands on your site. Search Console gets them there, and Analytics measures what they do next.
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Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
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GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
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It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
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Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com

PhantomStat Reviews

We have no reviews of PhantomStat yet.
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Social recommendations and mentions

Based on our record, Google Analytics seems to be more popular. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Letโ€™s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 3 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 3 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 3 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: about 3 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: about 3 years ago
View more

PhantomStat mentions (0)

We have not tracked any mentions of PhantomStat yet. Tracking of PhantomStat recommendations started around Jul 2026.

What are some alternatives?

When comparing Google Analytics and PhantomStat, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

LiveScore - Application that comes directly from LiveScore Ltd.

Matomo - Matomo is an open-source web analytics platform

Sport Eden - Sport Eden is a modern, web-based sports information platform that brings together real-time scores, match timelines, detailed statistics, and global league coverage into a single clean and fast interface.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

SofaScore - Football live scores on SofaScore livescore from 600+ soccer leagues. Follow live results, statistics, league tables, fixtures and videos from Champions League.