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Google Ads VS WordStream

Compare Google Ads VS WordStream and see what are their differences

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Google Ads logo Google Ads

Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.

WordStream logo WordStream

WordStream offers a suite of products to help companies with their SEO and SEM initiatives.
  • Google Ads Landing page
    Landing page //
    2023-10-05
  • WordStream Landing page
    Landing page //
    2023-07-24

Google Ads features and specs

  • Wide Reach
    Google Ads provides access to a vast audience as it partners with the world's largest search engine and numerous partner platforms.
  • Targeted Advertising
    Advertisers can target users based on various parameters including location, language, device, and even interests collected from browsing behaviors.
  • Measurable Results
    Offers detailed reporting and analytics, allowing advertisers to track performance metrics like clicks, impressions, and conversions in real-time.
  • Cost Control
    Allows for flexible budgeting where advertisers can set daily or campaign-specific limits, and use pay-per-click (PPC) pricing models.
  • Ad Customization
    Supports various ad formats including text ads, display ads, video ads, and shopping ads, catering to different advertising goals.
  • Remarketing
    Enables advertisers to show ads to users who have previously interacted with their website or app, improving chances of conversion.

Possible disadvantages of Google Ads

  • Costly for Competitive Keywords
    Bidding on highly competitive keywords can be expensive, driving up the cost-per-click and overall advertising expenditure.
  • Complexity
    The platform can be complex to navigate for beginners, requiring a learning curve to effectively manage and optimize campaigns.
  • Click Fraud
    There’s a risk of click fraud where competitors or malicious actors click on ads to deplete the advertiser’s budget.
  • Constant Monitoring Needed
    Campaigns require frequent monitoring and adjustments to maintain performance, which can be time-consuming and resource-intensive.
  • Ad Fatigue
    Repeated exposure to the same ads may lead to ad fatigue, causing users to ignore them, thus reducing effectiveness over time.
  • Policy Restrictions
    Compliance with Google’s advertising policies can be restrictive, sometimes leading to disapprovals or account suspensions without clear reasons.

WordStream features and specs

  • User-Friendly Interface
    WordStream offers an intuitive, easy-to-navigate interface that simplifies the process of managing digital advertising campaigns for users of all experience levels.
  • Comprehensive PPC Management
    WordStream provides a robust set of tools for managing Pay-Per-Click (PPC) campaigns across multiple platforms including Google Ads, Bing Ads, and Facebook Ads.
  • Actionable Insights and Recommendations
    The platform delivers actionable recommendations and insights to help improve the performance and efficiency of your advertising campaigns.
  • Automated Features
    Automated features like the 20-Minute Work Week help optimize ad campaigns by suggesting targeted improvements in a short time frame.
  • Reporting Tools
    WordStream offers extensive reporting tools that provide detailed analytics, enabling marketers to track and measure their campaign performance effectively.

Possible disadvantages of WordStream

  • Cost
    While WordStream provides valuable tools, it can be costly, especially for small businesses or individual marketers with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, there can still be a learning curve for users who are new to digital advertising or unfamiliar with specific features.
  • Limited SEO Tools
    WordStream focuses primarily on PPC and lacks comprehensive SEO tools, which may require users to rely on additional platforms for complete digital marketing strategies.
  • Customer Support
    Some users have reported issues with response times and the quality of customer support, which can be a drawback when immediate help is needed.
  • Complexity for Advanced Users
    Advanced users or agencies might find some features too basic or lacking in customization options for more complex campaign management needs.

Analysis of Google Ads

Overall verdict

  • Google Ads is considered an effective advertising platform for many businesses due to its comprehensive targeting options, extensive reach, and detailed analytics capabilities. However, its effectiveness can vary depending on the business type, goals, and how well the campaigns are managed.

Why this product is good

  • Google Ads is a widely used online advertising platform that allows businesses to reach potential customers through targeted advertising across the Google network, including search results and partner websites. It provides robust tools for targeting audiences based on keywords, demographics, locations, and more. Additionally, it offers valuable analytics and performance tracking to optimize ad campaigns and maximize return on investment.

Recommended for

  • Businesses looking for wide audience reach
  • Advertisers needing detailed targeting options
  • Companies aiming to drive traffic and conversions
  • Marketers seeking measurable results and insights
  • Small to large enterprises with internet-driven sales goals

Analysis of WordStream

Overall verdict

  • WordStream is generally considered a good tool for those looking to enhance their digital advertising efforts. It offers practical features that can significantly improve campaign performance and efficiency. However, its effectiveness can vary depending on specific marketing needs and the scale at which it is used.

Why this product is good

  • WordStream is a popular tool for managing online advertising efforts, particularly for small to medium-sized businesses. It offers features such as keyword research, performance tracking, and ad optimization, helping businesses improve their digital marketing campaigns. The platform's user-friendly interface and educational resources make it accessible for users with varying levels of expertise in online advertising.

Recommended for

    WordStream is well-suited for small to medium-sized businesses, marketing agencies, and individuals who manage digital advertising campaigns on platforms such as Google Ads, Bing Ads, and Facebook Ads. It's particularly beneficial for those who require guidance and optimization support in managing their PPC campaigns efficiently.

Google Ads videos

+ Add

Avoid Google Ads – Don’t Use Google Ads Until You Watch This (How Google Ads Work)

More videos:

  • Review - Warning: What Is Google Adwords and How Does It Work | Top 5 Reasons You Should NEVER Use Google Ads
  • Review - How Google Ads Work

WordStream videos

+ Add

WordStream Advisor 20-Minute Product Tour

More videos:

  • Review - Wordstream vs Google Opportunities Beta

Category Popularity

0-100% (relative to Google Ads and WordStream)

Google Ads

WordStream

Advertising
69 69%
Advertising
31% 31
Ad Networks
64 64%
Ad Networks
36% 36
Marketing
100 100%
Marketing
0% 0
SEO Tools
0 0%
SEO Tools
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Ads and WordStream

Google Ads Reviews

 Google Adwords Alternatives
Bing and Yahoo are Google's competitors not only in the area of search engines but also in online ads. Yahoo!/Bing Ads, formerly known as Microsoft AdCenter appeared after the ad networks of Microsoft and Yahoo! joined forces in order to beat Google AdWords. Yahoo!/Bing ads isn't a cheap alternative to AdWords but you should also consider it because it is really good....
Source: www.webconfs.com
10 Alternatives To Google AdWords
Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you...
Source: www.ppchero.com
A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
DoubleClick for Publishers is owned by Google. Google purchased DART for Publishers back in 2008 and renamed it DoubleClick for Publishers. DFP is free to use if you’re serving less than 90 million ad impressions a month. DFP also offers premium services for publishers that have large sales teams who need more advanced features. This is one of the most popular ad serving...
Source: www.adpushup.com

WordStream Reviews

73 Best SEO tools 2021 – The Most Epic List You Shouldn’t Miss
But other than using Google Adwords/Analytics/Editor to effectively manage your campaign, you could use Wordstream instead.
Source: blog.linkody.com
15 Marketing Softwares That Can Boost Your Business
WordStream aims to optimize search engine marketing and helps marketers get better results out of their SEO and PPC campaigns. It lets marketers effectively manage and create paid as well as organic campaigns. In 2012, the company raised $6 million, bringing its total funding to $16 million.
Source: www.forbes.com

Social recommendations and mentions

Based on our record, Google Ads should be more popular than WordStream. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Ads mentions (11)

  • I built a website where you can get a shoutout on the homepage for $1
    Nice one. There is another one with fluctuating prices https://ads.google.com/home/. - Source: Hacker News / over 1 year ago
  • Choosing Profitable Dropshipping Products As A Beginner
    Use Google Keyword Planner and trends tools to assess search volume and growth for product keywords. High volumes signal interest.Prioritize products with the most searches and aim your marketing efforts accordingly. Optimizing inventory based on search volume data will boost visibility for the most in-demand dropshipped items consumers are searching for. Source: about 2 years ago
  • Superior Google Ads Results: The Simplified Approach with PPC Rocket
    If you’re a business struggling with Google Ads, feeling like you’re being swept away by the current, it's time to anchor yourself with PPC Rocket. This tool is not just another addition to the market but a game-changer. Its clever design, optimized for efficiency, spend, and understanding, makes it a must-have for businesses aiming for superiority in their Google Ads results. Source: about 2 years ago
  • Best Creative Finance ads network in 2023
    Using Google Ads to advertise your financial services is a terrific approach to reaching your target market. On this network, which has over 2 billion active users, you may find your target market with ease. Source: over 2 years ago
  • How To Make Money Selling Courses Online (best Practices - 2022) - Pluggable
    Google ads help you to target your audience all over the internet. Your ads will be displayed on all types of relevant channels. The ads will appear on AdSense configured websites, searches, youtube videos, and other forms of channels. - Source: dev.to / about 3 years ago
View more

WordStream mentions (4)

  • A tool for finding and/or validating ideas ?
    These days I think it's gonna be tools like wordstream.com (they have a niche finder tool), and ahrefs.com or semrush.com. Source: over 2 years ago
  • Can I run a campaign for one day and get results?
    For the CPC part, here is what I have found on wordstream.com. Source: about 3 years ago
  • How to do Affiliate Marketing Without a Website?
    When you begin to take a stroll through various affiliate websites, you will notice the innumerable dedicated landing pages, it kind of makes you wonder why affiliate marketers spend so much time to customize their landing page this much,. Source: over 3 years ago
  • Beginner Help
    A tool that I use a lot for all of my Google Ad clients is wordstream.com. They make it extremely easy to manage a Google Ads account because they have something called the 20-minute workweek that gives you tasks you can do on a weekly basis to improve that account. It will suggest keywords, suggest changes to your budget, and ads. Over time your client's cost per acquisition will decrease as long as you set up... Source: over 4 years ago

What are some alternatives?

When comparing Google Ads and WordStream, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Microsoft Advertising - Use our search engine marketing and audience solutions to help you build your business.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

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