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GoHalves VS Substack

Compare GoHalves VS Substack and see what are their differences

GoHalves

GoHalves matches non-competing B2B tech brands whose audiences overlap, then drafts the joint campaign for both sides. Newsletter swaps, joint content, shared audiences, always a two-way exchange. Trade audiences, not ad budgets.

Rating
0 reviews
Pricing
Paid £99 / Monthly (Pro, 1 seat)
Alternatives Is it good?
Substack

With Substack, anyone can start a publication that combines a personal website, blog, and email newsletter or podcast. It's quick and simple.

Rating
0 reviews
Alternatives Is it good?
EcomIQX
EcomIQX scores every product in your catalog on content health, keyword coverage and AI search visibility, then rewrites the weak ones in your brand voice. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Substack seems to be more popular. It has been mentioned 109 times since March 2021.

social mentions
0 vs 109
Marketing popularity
100% vs 0%
alternatives listed
5 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

GoHalves
Substack
Website gohalves.ai substack.com
Pricing
Paid £99 / Monthly (Pro, 1 seat) Official pricing
—
Company Startup from the United Kingdom · 1 - 9 employees Startup from the United States
Listed in
Marketing Partnerships AI Tech Social Media Tools Marketing Platform Partner Programs Collaboration Sales And Marketing B2B SaaS +7
Creators Blogging Paid Newsletters CMS +1

About GoHalves and Substack

In their own words, as submitted to SaaSHub.

GoHalves
Substack

GoHalves matches non-competing B2B tech brands that share an audience, so they can co-market instead of buying their way to reach. You give it your product, your ideal customer and your goals. It scores every other company in the pool on audience overlap and size parity, rules out anyone selling...

Read more about GoHalves

No description of Substack yet.

Features and specs

What each product offers, as listed by its team.

GoHalves 8 features
Substack 6 features
  • Audience matching
    Companies are scored on audience overlap and size parity rather than keyword tags, so you are matched with a peer rather than someone far bigger or far smaller.
  • Competitor filtering
    Anyone selling too close to what you sell is ruled out before you ever see them.
  • Two-way by design
    Every campaign type is a reciprocal exchange. If nothing flows both ways, it cannot be created on the platform.
  • Drafted campaigns
    Once two brands match, the campaign is written from both profiles. Subject lines, host read scripts, guest article briefs, depending on the format.
  • Vetted membership
    Every member is reviewed before entering the pool, so you are not matched with someone who signed up with a card and a landing page.
  • Mutual accept
    Neither side sees the other's full profile until both have accepted the match.
  • Voice onboarding
    Answer the profile interview by speaking rather than typing. Audio is transcribed and never stored.
  • Tracking links
    Each campaign generates links for both sides, with clicks recorded automatically.
  • Ease of Use
    Substack offers a user-friendly interface that makes it easy for writers to publish and monetize their newsletters.
  • Built-in Monetization
    Writers can easily charge readers for subscriptions, allowing for straightforward monetization.
  • Direct Audience Connection
    Substack allows writers to build a direct relationship with their audience via email, which can lead to a more engaged readership.
  • Discovery and Community
    Features like staff picks and recommendations help writers get discovered by new readers.
  • No Upfront Costs
    Substack does not charge upfront fees; instead, it takes a percentage of subscription revenues, making it easier to start.
  • Content Ownership
    Writers retain full ownership of their content, giving them more control over their work.

Possible disadvantages

  • Revenue Share
    Substack takes a 10% cut of subscription revenues, which can add up for writers with a large subscriber base.
  • Limited Customization
    The platform has limited customization options compared to building a custom website or using more flexible CMS options.
  • Dependency on Platform
    Relying on Substack means depending on its policies and infrastructure, which could pose risks if the platform changes its terms or features.
  • Competition
    As more writers join Substack, it can become challenging to stand out amidst the growing competition.
  • Email Deliverability
    Writers may face issues with email deliverability, as some newsletters may end up in spam folders.
  • Payment Processing Fees
    Besides Substack's fee, payment processors like Stripe also take a percentage, further reducing net earnings for writers.

Analysis

An editorial look at what each product does well and who it suits.

GoHalves
Substack

No analysis of GoHalves yet.

Overall verdict

  • Substack is a good choice for writers seeking autonomy and a straightforward way to monetize their content. However, it may not be the best fit for those who prefer working within the framework of a larger publication or those unfamiliar with the challenges of building and maintaining a subscriber base.

Why this product is good

  • Substack is a platform that allows writers, journalists, and content creators to publish and monetize their newsletters. It is praised for its ease of use, built-in subscription system, and direct-to-consumer model which enables writers to retain control over their audience and content. The platform has attracted both independent writers and established journalists seeking the freedom to monetize their work without traditional media constraints.

Recommended for

  • Independent writers and journalists
  • Content creators looking to monetize their work
  • Individuals seeking a direct relationship with their audience
  • Those who appreciate simplicity in publishing

Videos

Walkthroughs and reviews on video.

GoHalves 1 video + Add
Substack 5 videos + Add

How GoHalves works. AI-matched co-marketing for tech brands

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

More videos

  • - E1016 Substack CEO Chris Best empowers writers via email newsletter platform, raised $15M from a16z
  • - Why EVERYONE should be on Substack | What it is, How it Works, $$$
  • - Beehiiv vs Substack (2024) - Which is Better?
  • - My Experience with SUBSTACK: An Honest Review of Substack

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
GoHalves
Substack
100% 100%
Marketing
0% 0%
0% 0%
Blogging
100% 100%
100% 100%
AI
0% 0%
0% 0%
CMS
100% 100%

Questions & Answers

As answered by people managing GoHalves and Substack.

What makes your product unique?

GoHalves's answer

Most partnership tools help you manage relationships you already have. GoHalves creates them.

Three things together, and no competitor does all three. It matches B2B software brands to each other rather than to affiliates or resellers. Every member is vetted before entering the pool, so you are not matched with someone who signed up with a card and a landing page. And it does not stop at the introduction, it drafts the campaign for both sides from both profiles.

The rule underneath all of it is reciprocity. Every campaign type is a two-way exchange. If nothing flows both ways, it cannot be created on the platform.

Why should a person choose your product over its competitors?

GoHalves's answer

Partner relationship management tools assume you already have partners. They administer programmes, track affiliates and pay commissions. The relationship they manage is asymmetric, one side promotes the other for money.

GoHalves is the step before that, and the relationship is symmetric. It finds you a company with an overlapping audience that is not competing with you, and both sides promote each other. No commission changes hands.

If you have a partnerships team and a signed roster, buy a PRM. If you have an audience and no partners, that is the problem GoHalves solves, at roughly a tenth of the price.

How would you describe the primary audience of your product?

GoHalves's answer

B2B software companies with an audience of their own and no partnerships team to work it.

Typically a founder or the marketing lead at a startup or scale-up, running a newsletter, a user base, a podcast or a social following, who wants reach without buying it. The practical floor is around a thousand subscribers, because below that there is nothing to trade.

Early access is starting with companies building in and around AI, and widening as the pool grows.

What's the story behind your product?

GoHalves's answer

Every co-marketing partnership I have run started the same way. A spreadsheet, a fortnight of cold emails, and a decent chance the partner turned out to be a competitor.

The frustrating part was that the matches existed. Companies with the same audience and nothing to fight over are everywhere. They just have no way of finding each other, and no shared format for the trade once they do.

GoHalves is both halves of that. It finds the match, and it drafts the campaign.

Which are the primary technologies used for building your product?

GoHalves's answer

The matching engine runs on vector embeddings rather than keyword tags. It scores audience overlap between companies, rules out anyone selling something too close to you, and weights for size parity so neither side is doing the other a favour.

Google and OpenAI models handle the language work, the in-app assistant that answers from your own account data, and the campaign assets drafted for both partners. Voice onboarding uses Deepgram Nova-3 through their EU endpoint, opted out of model training, with audio never persisted.

Built on TanStack Start and React 19 over Supabase Postgres.

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

GoHalves no reviews yet
Substack no reviews yet

We have no reviews of GoHalves yet. Be the first one to post

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

GoHalves 0 mentions
Substack 109 mentions

Tracking GoHalves since Sep 2026.

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