GoHalves matches non-competing B2B tech brands whose audiences overlap, then drafts the joint campaign for both sides. Newsletter swaps, joint content, shared audiences, always a two-way exchange. Trade audiences, not ad budgets.
A startup from London, the United Kingdom that is founded by Heshaam Hague.
This page is designed to help you find out whether GoHalves is good and if it is the right choice for you.
GoHalves matches non-competing B2B tech brands that share an audience, so they can co-market instead of buying their way to reach.
You give it your product, your ideal customer and your goals. It scores every other company in the pool on audience overlap and size parity, rules out anyone selling something too close to yours, and introduces the ones worth a conversation. Both sides have to accept before anything happens.
Every campaign type is a two-way exchange. Newsletter swaps, joint content, shared audiences. Nobody borrows a list without giving one back, which is the difference between co-marketing and paid placement.
Once two brands match, GoHalves drafts the campaign from both profiles rather than leaving them to work out what to do with each other.
We are in early access, starting with companies building in and around AI, and adding other industries as the pool grows. Founding members get half price for their first twelve months.
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Audience matching
Companies are scored on audience overlap and size parity rather than keyword tags, so you are matched with a peer rather than someone far bigger or far smaller.
Competitor filtering
Anyone selling too close to what you sell is ruled out before you ever see them.
Two-way by design
Every campaign type is a reciprocal exchange. If nothing flows both ways, it cannot be created on the platform.
Drafted campaigns
Once two brands match, the campaign is written from both profiles. Subject lines, host read scripts, guest article briefs, depending on the format.
Vetted membership
Every member is reviewed before entering the pool, so you are not matched with someone who signed up with a card and a landing page.
Mutual accept
Neither side sees the other's full profile until both have accepted the match.
Voice onboarding
Answer the profile interview by speaking rather than typing. Audio is transcribed and never stored.
Tracking links
Each campaign generates links for both sides, with clicks recorded automatically.
Most partnership tools help you manage relationships you already have. GoHalves creates them.
Three things together, and no competitor does all three. It matches B2B software brands to each other rather than to affiliates or resellers. Every member is vetted before entering the pool, so you are not matched with someone who signed up with a card and a landing page. And it does not stop at the introduction, it drafts the campaign for both sides from both profiles.
The rule underneath all of it is reciprocity. Every campaign type is a two-way exchange. If nothing flows both ways, it cannot be created on the platform.
Partner relationship management tools assume you already have partners. They administer programmes, track affiliates and pay commissions. The relationship they manage is asymmetric, one side promotes the other for money.
GoHalves is the step before that, and the relationship is symmetric. It finds you a company with an overlapping audience that is not competing with you, and both sides promote each other. No commission changes hands.
If you have a partnerships team and a signed roster, buy a PRM. If you have an audience and no partners, that is the problem GoHalves solves, at roughly a tenth of the price.
B2B software companies with an audience of their own and no partnerships team to work it.
Typically a founder or the marketing lead at a startup or scale-up, running a newsletter, a user base, a podcast or a social following, who wants reach without buying it. The practical floor is around a thousand subscribers, because below that there is nothing to trade.
Early access is starting with companies building in and around AI, and widening as the pool grows.
Every co-marketing partnership I have run started the same way. A spreadsheet, a fortnight of cold emails, and a decent chance the partner turned out to be a competitor.
The frustrating part was that the matches existed. Companies with the same audience and nothing to fight over are everywhere. They just have no way of finding each other, and no shared format for the trade once they do.
GoHalves is both halves of that. It finds the match, and it drafts the campaign.
The matching engine runs on vector embeddings rather than keyword tags. It scores audience overlap between companies, rules out anyone selling something too close to you, and weights for size parity so neither side is doing the other a favour.
Google and OpenAI models handle the language work, the in-app assistant that answers from your own account data, and the campaign assets drafted for both partners. Voice onboarding uses Deepgram Nova-3 through their EU endpoint, opted out of model training, with audio never persisted.
Built on TanStack Start and React 19 over Supabase Postgres.
We have collected here some useful links to help you find out if GoHalves is good.
Check the traffic stats of GoHalves on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of GoHalves on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of GoHalves's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of GoHalves on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about GoHalves on Reddit. This can help you find out how popualr the product is and what people think about it.
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