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Ghost VS Stoked

Compare Ghost VS Stoked and see what are their differences

Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Rating
0 reviews
Pricing
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users)
Promote on VibeVoted
Alternatives Is it good?
Stoked

Stoked is peer-to-peer brand advocacy software that lets prospects talk to a brand's real customers by text, email, or chat before buying high-ticket products.

Rating
0 reviews
Pricing
Paid $99 / Monthly (Basic: 100 advocates, 50 conversations/mo)
2 VibeVoted sessions
Alternatives Is it good?
Umso
The Website Builder for Startups sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Ghost seems to be more popular. It has been mentioned 197 times since March 2021.

social mentions
197 vs 0
Blogging popularity
100% vs 0%
alternatives listed
240+ vs 13

Base details

Website, pricing, platforms and company facts side by side.

Ghost
Stoked
Website ghost.org get.stokedhq.com
Pricing
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users) Official pricing
Paid $99 / Monthly (Basic: 100 advocates, 50 conversations/mo) Official pricing
Platforms —
Web
Company Startup from the United Kingdom Startup from the United States · 1 - 9 employees · 2025
Listed in
Blogging CMS Blogging Platform Website Builder +1
Sales And Marketing eCommerce Marketing Reputation Management Referral Marketing Customer Advocacy +2

About Ghost and Stoked

In their own words, as submitted to SaaSHub.

Ghost
Stoked

No description of Ghost yet.

Stoked is peer-to-peer brand advocacy software for direct-to-consumer brands that sell high-ticket, high-consideration products like e-bikes, outdoor gear, saunas, and fitness equipment. Brands invite their happiest customers to become advocates. Shoppers find a nearby owner on an embeddable map...

Read more about Stoked

Features and specs

What each product offers, as listed by its team.

Ghost 5 features
Stoked 7 features
  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.
  • Advocate map
    Embeddable map of nearby owners; one script tag
  • Private conversations
    SMS, email, and web chat proxy; no contact details shared
  • Advocate enrollment
    Invite customers or import them by CSV
  • Rewards
    Points, cash, or experiences for advocates
  • Conversion attribution
    Tracks conversations through to sales
  • Admin dashboard
    KPIs for advocates, conversations, and revenue
  • Countries
    45+ countries; SMS in US and Canada, email worldwide

Analysis

An editorial look at what each product does well and who it suits.

Ghost
Stoked

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

No analysis of Stoked yet.

Videos

Walkthroughs and reviews on video.

Ghost 2 videos + Add
Stoked 0 videos + Add

Why I Moved My Blog From WordPress to Ghost

More videos

  • - Ghost review - CMS for creators to build a membership

No Stoked videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Ghost
Stoked
100% 100%
Blogging
0% 0%
0% 0%
Reputation Management
100% 100%
100% 100%
CMS
0% 0%
0% 0%
Referral Marketing
100% 100%

Questions & Answers

As answered by people managing Ghost and Stoked.

What makes your product unique?

Stoked's answer:

Stoked is built around one thing: letting a shopper talk to a real owner before they buy. Most advocacy and referral tools focus on discount codes, social posts, or affiliate links. Stoked puts a map of nearby owners on the brand's site, and the shopper starts a private 1:1 conversation by text, email, or web chat. Contact details stay hidden on both sides, and the brand sees every conversation and the sales it leads to.

Why should a person choose your product over its competitors?

Stoked's answer:

  • Real conversations, not codes. Shoppers ask an owner their real questions ("Will this fit in my garage?") instead of reading another review.
  • Privacy built in. Messages go through a proxy, so neither side sees the other's phone number or email.
  • Proven results. Bunch Bikes drives 40% of its sales through advocate conversations and cut program admin from 90 to 20 minutes a day.
  • Fast setup. One script tag adds the owner map to your site. Plans start at $99/month.

How would you describe the primary audience of your product?

Stoked's answer:

Direct-to-consumer brands with roughly $1M–$7M in revenue that sell products priced at $1,000 or more: e-bikes and cargo bikes, outdoor gear, saunas and cold plunges, fitness equipment, and similar considered purchases. The typical buyer is the founder, CMO, head of marketing, or community director.

Who are some of the biggest customers of your product?

Stoked's answer:

Brands using Stoked include Bunch Bikes (electric cargo bikes), Cruzbike (recumbent bikes), Secret Creek (yurts and canvas structures), and FounderWell. Bunch Bikes, a founding customer, drives 40% of its sales through advocate conversations.

User comments

Share your experience with using Ghost and Stoked. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Ghost no reviews yet
Stoked no reviews yet
  • Comparing 9 WordPress alternatives & competitors in 2024
    webflow.com · Dec 2024

    Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platform’s...

  • 19 Best WordPress Alternatives in 2025
    www.pixpa.com · Oct 2024

    Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.

  • 7 Best Buy Me a Coffee Alternatives
    wpforms.com · Mar 2024

    If you don’t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and you’ll need to choose a pre-built design from the theme library. There are a few...

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We have no reviews of Stoked yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Ghost 197 mentions
Stoked 0 mentions
  • At 19, founder raises $11M for Ghost, maker of a $3,499 computer for personal AI
    I'm curious...isn't the name `ghost` an infringement between ghost, the app / CMS alternative to WordPress? https://ghost.org/. - Source: Hacker News / about 1 month ago
  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And... - Source: Hacker News / 10 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500€/Year)
    Https://ghost.org — Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 11 months ago

View more

Tracking Stoked since Nov 2026.

Alternatives to Ghost and Stoked

When comparing Ghost and Stoked, you can also consider the following products.

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