Funnel.io
Supermetrics
DataTap
Looker
Google Analytics
Workato
Improvado.io
Stitch
Upstack Data
Elevar
Triple Whale
Littledata
Stape.io
Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify.
We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match rate to Meta CAPI โ versus the ~35% typical of standard implementations. Comprehensive web analytics, multi-touch attribution, and advanced ad-platform integrations including Meta CAPI, all powered by our identity resolution technology.
One platform, from $149/mo โ with a 10-day free trial and a 60-day money-back guarantee.
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Upstack Data's answer:
Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.
Upstack Data's answer:
Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers โ helping brands drive 7- and 8-figure growth and recover millions in revenue.
Upstack Data's answer:
Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.
Upstack Data's answer:
DTC Shopify brands running Meta, Google, and TikTok ads โ typically those spending $50Kโ$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.
Upstack Data's answer:
Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on โ driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.
Upstack Data's answer:
Upstack Data replaces a multi-tool stack โ like Elevar plus Triple Whale โ with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.
Based on our record, Funnel.io seems to be more popular. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
There are like a 100 services that will do that for you. Something like this. Source: over 3 years ago
Any digital marketers have experience working with single connectors for Google Data Studio? I really like the idea of plugging all the data sources into the ETL platform and having one connector for GDS. It appears funnel.io does this but it's far too expensive for us. Windsor.ai also looks ok but their pricing structure isn't ideal. Played around with Adverity as well but looking for something that's more plug... Source: almost 4 years ago
From experience writing & maintaining custom ETLs in BigQuery, to paying/trying multiple data pipeline partners, to a sort-of middle ground like AirByte - this is not a plug - funnel.io has been the easiest and most cost effective by far. Source: over 4 years ago
You have to be careful with fb figures. Its well known in the industry that they arent accurate. With regards to funnel.io, if they are picking figures from FB then its also suspect. Source: over 4 years ago
The other platform (funnel.io) may use a different attribution window and/or it might not track across different devices (not sure here, never used funnel.io before). Source: over 4 years ago
Supermetrics - Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
Elevar - Deploy a data layer, connect to 40+ marketing channels, ensure all of your conversions are tracked, and enable server side tagging for Shopify.
DataTap - Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.
Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.
Looker - Looker makes it easy for analysts to create and curate custom data experiencesโso everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.
Littledata - Award-winning Google Analytics toolbox for Ecommerce sites