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Freshsales CRM VS Pardot

Compare Freshsales CRM VS Pardot and see what are their differences

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Freshsales CRM logo Freshsales CRM

A full-fledged CRM for high-velocity sales teams.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Freshsales CRM Landing page
    Landing page //
    2024-05-06
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Freshsales CRM features and specs

  • Ease of Use
    Freshsales CRM has an intuitive and user-friendly interface that allows users to navigate through the system with minimal training.
  • Customization
    Offers extensive customization options for fields, pipelines, and workflows, allowing businesses to tailor the CRM to their specific needs.
  • Integrations
    Seamlessly integrates with a variety of other software and tools, including email, calendar, and marketing automation platforms.
  • Automation
    Provides robust automation features, enabling users to automate repetitive tasks and workflows, which increases efficiency.
  • Communication Tools
    Includes built-in communication tools such as email, phone, and chat, allowing for centralized communication within the CRM.
  • Reporting and Analytics
    Offers powerful reporting and analytics tools that help users make data-driven decisions by providing insights into sales performance and customer interactions.
  • Affordable Pricing
    Provides a range of pricing plans, including a free tier, making it accessible for small and medium-sized businesses.
  • Mobile App
    Features a mobile application that lets users access and manage their CRM data on the go.

Pardot features and specs

  • Integration with Salesforce
    Pardot seamlessly integrates with Salesforce CRM, providing a unified platform for sales and marketing teams to collaborate, share data, and streamline workflows.
  • Robust Analytics and Reporting
    Pardot offers detailed analytics and reporting tools that help track campaign performance, measure ROI, and gain insights into customer behavior.
  • Lead Nurturing Capabilities
    The platform has powerful lead nurturing features that allow users to create automated drip campaigns, segment leads, and personalize messaging to enhance engagement.
  • Ease of Use
    Pardot has a user-friendly interface with drag-and-drop functionality, making it accessible for users with varying levels of technical expertise.
  • Advanced Email Marketing
    Pardot provides tools for designing, testing, and automating email marketing campaigns, including A/B testing and dynamic content personalization.

Possible disadvantages of Pardot

  • High Cost
    Pardot can be expensive, particularly for small businesses and startups, as it has a higher price point compared to some other marketing automation solutions.
  • Learning Curve
    Despite its user-friendly interface, new users may require time and training to fully utilize all of Pardot’s features and capabilities.
  • Limited Customization
    Some users find Pardot's customization options limited, especially in comparison to other marketing automation tools that offer more flexible design and integration options.
  • Dependency on Salesforce
    While the integration with Salesforce is a major advantage, it also means that organizations heavily rely on the Salesforce ecosystem, which could be restrictive if they are using other CRMs.
  • Slow Customer Support
    Users have reported slow response times from Pardot’s customer support, which can be an obstacle when trying to resolve urgent technical issues.

Analysis of Freshsales CRM

Overall verdict

  • Freshsales CRM is generally well-regarded for its ease of use and comprehensive functionality. It is considered a strong contender in the CRM market, particularly for small to medium-sized businesses looking for an all-in-one solution.

Why this product is good

  • Freshsales CRM is often considered a good choice for businesses due to its intuitive user interface, robust features, and seamless integration with other Freshworks products. It offers automation tools, AI-powered insights, and customization options that help streamline the sales process and increase efficiency.

Recommended for

    Freshsales CRM is recommended for small to medium-sized businesses, sales teams looking for an easy-to-use platform with extensive features, and companies that are already using other products within the Freshworks ecosystem.

Analysis of Pardot

Overall verdict

  • Pardot is considered a strong choice for businesses focused on B2B marketing automation and looking for a deep integration with Salesforce. Its feature-rich platform, particularly in lead management and nurturing, supports sophisticated marketing strategies. However, its cost might be prohibitive for smaller businesses, and there can be a learning curve for those new to marketing automation tools.

Why this product is good

  • Pardot, by Salesforce, is a well-regarded marketing automation tool known for its robust features tailored to B2B marketing. It excels in lead nurturing, scoring, and management, providing deep insights into customer behavior. The integration with Salesforce CRM is seamless, creating a unified platform for sales and marketing teams. Pardot also offers comprehensive analytics and reporting tools, A/B testing, and dynamic content customization, making it a favorite among businesses looking to enhance their marketing strategies.

Recommended for

    Pardot is recommended for mid-sized to large enterprises, particularly those that are already using Salesforce CRM or plan to, and are looking to streamline their marketing and sales alignment. It's ideal for teams that need advanced lead nurturing capabilities, robust analytics, and a platform that can scale with business growth.

Freshsales CRM videos

+ Add

Freshsales CRM Tool Review, Pricing, and Features

More videos:

  • Demo - Freshsales CRM Demo
  • Demo - Freshsales CRM Demo | Freshsales Explained in Under 7 Minutes
  • Tutorial - FreshSales CRM Tutorial in 2024: How To Use FreshWorks CRM
  • Review - Freshsales CRM Honest Review - Watch Before Using
  • Demo - Freshsales CRM Demo & Full Overview

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Freshsales CRM and Pardot)

Freshsales CRM

Pardot

CRM
100 100%
CRM
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Sales
100 100%
Sales
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Freshsales CRM and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Freshsales CRM and Pardot

Freshsales CRM Reviews

Top 21 Salesforce’s Competitors and Alternatives
Freshworks offers Freshsales, an AI-enabled solution for sales. This cloud-based platform provides lead scoring, phone, and email communications, and activity capturing. Although Freshsales can meet the needs of businesses of all sizes, it is best suited for SMBs.
Source: bstrategyhub.com
14 Best Copper CRM Alternatives to Use in 2022
Freshsales is a reliable Copper alternative that can help you grow your business. This sales-focused CRM solution provides you the capabilities to optimize your sales cycle and maximize your revenue. Freshsales helps automate time-consuming tasks so you can focus more on forming stronger relationships with your customers. It unifies customer data to help you get complete...
Source: www.bigcontacts.com
8 Best CRM for eCommerce Business in 2019
Freshsales has made a name for itself in the CRM user experience department, with its simple and easy-to-use interface. But that’s not all Freshsales CRM does. It does away with the need for bulky setup procedures and integrations that take hours to be up and running. It collates all the functions of a legacy CRM system and gives eCommerce firms a dynamic solution to manage...
Source: www.softwaresuggest.com
Looking for a Salesforce alternative?
Try Freshworks CRM (formerly Freshsales)—one of the best Salesforce alternatives that costs less and scales with you as you grow.
Source: www.freshworks.com

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Social recommendations and mentions

Based on our record, Freshsales CRM seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Freshsales CRM mentions (1)

  • Freshworks MarketPlace apps using JavaScript Frameworks
    This template will show you how to build apps that uses the Customer data from the CRM product of Freshworks called Freshsales. This sample app will showcase the various apis and interfaces you can use to interface with the CRM product. If you are not familiar with these apis or if your are just starting to build an app using the CRM capabilities, this is the starter template you should be using. - Source: dev.to / about 3 years ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Freshsales CRM and Pardot, you can also consider the following products

Zoho CRM - Omnichannel CRM for Businesses of all sizes

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Adobe Marketo Engage - Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.

Copper - Copper (formerly ProsperWorks) is easy-to-use customer relationship management for small businesses. Capture contacts and sales leads direct from Gmail with our simple CRM.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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