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Adobe Marketo Engage VS Pardot

Compare Adobe Marketo Engage VS Pardot and see what are their differences

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Adobe Marketo Engage logo Adobe Marketo Engage

Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.

Pardot logo Pardot

Salesforce B2B marketing automation
Not present
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Adobe Marketo Engage videos

+ Add

Is Adobe Marketo Engage Right for You? An In Depth Overview

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Adobe Marketo Engage and Pardot)

Adobe Marketo Engage

Pardot

Business & Commerce
29 29%
Business & Commerce
71% 71
Email Marketing
4 4%
Email Marketing
96% 96
Tool
100 100%
Tool
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Adobe Marketo Engage and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Marketo Engage and Pardot

Adobe Marketo Engage Reviews

We have no reviews of Adobe Marketo Engage yet.
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Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Social recommendations and mentions

Based on our record, Adobe Marketo Engage seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adobe Marketo Engage mentions (1)

  • Marketing Automation Tools For Business
    Marketo is a platform for marketing automation that provides a number of tools to assist companies in developing and managing their marketing campaigns. Lead management, email marketing, landing pages, and social media marketing capabilities are all included in the platform. In order to assist firms in gauging the success of their marketing initiatives, Marketo also provides sophisticated analytics and reporting... Source: about 1 year ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Adobe Marketo Engage and Pardot, you can also consider the following products

HubSpot Marketing Hub - HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Zoho Marketing Plus - Zoho Marketing Plus is a unified marketing platform that enables marketing teams to collaborate, create, execute, and measure campaigns across omnichannel - managing campaigns, teams, and audiences, all in one place.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Salesforce Marketing Cloud - Salesforce digital marketing software allows connect interactions from any channel or device, and combine customer data and behaviors to create real-time relevant communication.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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