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Formo.so VS Shutter Encoder

Compare Formo.so VS Shutter Encoder and see what are their differences

Formo.so

Analytics and data platform for DeFi apps

Rating
5.0 · 1 review
Pricing
Paid Free trial $199 / Monthly (5000 MAUs)
Promote on VibeVoted
Alternatives Is it good?
Shutter Encoder

Open source software without any restriction - converter all formats video|audio|image professionnals codecs and standards - swiss knife tool Windows, OSX and Linux

Rating
0 reviews
Pricing
Open source Free
Promote on VibeVoted
Alternatives Is it good?
Kechie
Kechie Inventory Management sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Formo.so might be a bit more popular than Shutter Encoder. We know about 57 links to it since March 2021 and only 43 links to Shutter Encoder.

social mentions
57 vs 43
Analytics popularity
100% vs 0%
alternatives listed
36 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

Formo.so
Shutter Encoder
Website formo.so shutterencoder.com
Pricing
Paid Free trial $199 / Monthly (5000 MAUs) Official pricing
Open source Free
Platforms
Web Mobile
Windows Mac OSX Linux
Company Startup from Singapore · 1 - 9 employees · 2024 2013
Listed in
Analytics Web3 Web Analytics Mobile Analytics Product Analytics Data Dashboard Business Intelligence Marketing Attribution Crypto CRM Blockchain Infrastructure Onchain +9
Video Video Converter File Converter Youtube Converter Audio Converter Image Editing +3

About Formo.so and Shutter Encoder

In their own words, as submitted to SaaSHub.

Formo.so
Shutter Encoder

Formo makes analytics and attribution simple for onchain apps so you can focus on growth. Track page views, wallet connections, transactions, smart contract events, and custom events in one platform. Measure marketing attribution, conversion funnels, retention cohorts, product adoption, audience...

Read more about Formo.so

Shutter Encoder is one of the best video converter software, it handles images and audio too! It has been designed by video editors in order to be as accessible and efficient as possible. Shutter Encoder makes use of FFmpeg to handle its encoding, allowing support for almost every codec you’ve...

Read more about Shutter Encoder

Features and specs

What each product offers, as listed by its team.

Formo.so 10 features
Shutter Encoder 5 features
  • Product Analytics
    Understand user behavior across your app with event tracking, funnels, retention, and flow analysis tailored for crypto and DeFi apps.
  • Attribution
    Track where users and wallets come from across campaigns, links, and channels to measure growth and marketing performance.
  • Wallet Intelligence
    Enriched wallet profiles with labels, reputation signals, and behavioral data to help you segment and understand users beyond raw addresses.
  • Ask AI
    Ask natural-language questions about user behavior, funnels, and onchain growth insights, with chat history for revisiting prior analysis.
  • Security
    The data platform emphasizes security, offering features like data encryption to protect user information and ensure privacy compliance.
  • Cross-Chain Analytics
    Analyze user activity across ecosystems (e.g. Ethereum, Solana) in a unified view without fragmented data.
  • Real-Time Event Tracking
    Capture wallet actions, transactions, and product events instantly, with support for alerts and downstream workflows.
  • Developer APIs & SDKs
    Access data programmatically via Query API, Profiles API, SDKs, and webhooks for custom workflows and integrations.
  • Dashboards & Templates
    Use pre-built chart templates and customizable dashboards to monitor growth, funnels, and campaign performance.
  • Segmentation & User Flows
    Create cohorts based on wallet behavior and track how users move through multi-step journeys.
  • User-Friendly Interface
    Shutter Encoder offers a clean, intuitive interface that makes it easy for users of all experience levels to convert, encode, and edit video files.
  • Wide Format Support
    The software supports an extensive range of video, audio, and image formats, making it versatile for various media conversion tasks.
  • Free and Open Source
    Shutter Encoder is completely free to use and open-source, making it accessible for anyone who needs robust media encoding solutions without cost.
  • Advanced Features
    Despite being free, it offers advanced functionalities like batch processing, video trimming, and filter application, which are often found in paid software.
  • Frequent Updates
    The software is regularly updated with new features and improvements, ensuring it remains current and functional with the latest codecs and technologies.

Possible disadvantages

  • Learning Curve
    Although user-friendly, the vast number of features and options can be overwhelming to beginners, requiring time to learn and understand everything.
  • Platform Limitations
    Shutter Encoder is primarily designed for Windows and macOS. Linux support is available but not as polished, which can limit its use for some users.
  • Performance Issues
    Some users have reported performance issues, especially on older or less powerful systems, such as slow processing times or occasional crashes.
  • Limited Documentation
    The software lacks comprehensive documentation or tutorials, which can make troubleshooting or fully utilizing advanced features challenging.
  • Dependency on External Tools
    Shutter Encoder relies on external tools like FFmpeg for many of its functions, which can add complexity to installation and maintenance for users unfamiliar with these tools.

Analysis

An editorial look at what each product does well and who it suits.

Formo.so
Shutter Encoder

Overall verdict

  • Formo.so is a solid choice for teams looking to build forms, surveys, and data collection tools quickly with a clean, modern interface and useful integrations, though the best fit depends on your specific needs.

Why this product is good

  • Offers an intuitive, user-friendly form builder with a modern interface
  • Provides customization options to match your brand and design preferences
  • Supports integrations with other tools to streamline workflows
  • Enables fast setup so you can launch forms and surveys quickly
  • Includes data collection and response management features

Recommended for

  • Small businesses and startups needing quick form and survey creation
  • Marketers collecting leads and customer feedback
  • Teams looking for a simple, no-code data collection tool
  • Individuals or creators who want customizable, shareable forms

Overall verdict

  • Overall, Shutter Encoder is considered a reliable and efficient tool for media conversion and basic editing tasks. Its ease of use, combined with powerful features, makes it a popular choice among both novice and experienced users who require an all-in-one solution for managing their media files.

Why this product is good

  • Shutter Encoder is a multifaceted media converter and editing tool that is valued for its versatility and user-friendly design. It supports a wide range of formats and offers an array of editing features, such as trimming, compressing, and applying filters. Users appreciate its robust performance and freeware status, which makes it accessible without financial commitment. Its continuous updates and active community support further enhance its reputation.

Recommended for

    Shutter Encoder is recommended for video editors, content creators, and anyone needing a comprehensive media conversion and editing solution. It's particularly useful for those who work with diverse media formats and require a dependable, no-cost application that can handle a variety of tasks including converting, compressing, and editing video and audio files.

Videos

Walkthroughs and reviews on video.

Formo.so 0 videos + Add
Shutter Encoder 1 video + Add

No Formo.so videos yet. You could help us improve this page by suggesting one.

The Best Video Converter for Windows and Mac

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Formo.so
Shutter Encoder
100% 100%
Analytics
0% 0%
0% 0%
Video
100% 100%
100% 100%
Web Analytics
0% 0%
0% 0%
Video Converter
100% 100%

Questions & Answers

As answered by people managing Formo.so and Shutter Encoder.

What makes your product unique?

Formo.so's answer

Formo is the only analytics and attribution platform built specifically for DeFi and onchain apps. Unlike general-purpose tools like Google Analytics or Mixpanel, Formo natively understands crypto: it automatically tracks wallet connections, chain switches, transactions, and signatures alongside traditional web metrics like pageviews and sessions, with no custom code required.

What sets Formo apart: it connects the full user journey from offchain (UTM campaigns, referrers, social channels) to onchain (transactions, volume, revenue), so DeFi teams can measure real ROI: not just vanity metrics. Its Wallet Intelligence layer turns anonymous wallet addresses into rich user profiles, revealing net worth, DeFi positions, token holdings, and cross-platform activity. It also includes token-gated forms for community engagement with onchain verification (Ethereum, Solana, World ID, Passport).

Formo is GDPR-compliant by default: no third-party cookies, no IP storage, no device fingerprinting so teams don't need cookie consent banners. The SDK is 100% open source (MIT License).

Why should a person choose your product over its competitors?

Formo.so's answer

DeFi teams that try to use Google Analytics, PostHog, or Mixpanel for onchain apps run into the same wall: these tools were built for web2 and have no native concept of wallets, transactions, or onchain identity. Stitching together a custom data stack takes weeks and still produces incomplete data. Formo is purpose-built for crypto. It gives you web analytics, product analytics, onchain attribution, wallet intelligence, and community forms in a single platform with same-day setup.

Customers skipped weeks of analytics infrastructure by switching to Formo. Competitors like Spindl, Cookie3, and Safary focus narrowly on attribution or on-chain data; Formo covers the full onchain growth stack. Formo also connects with AI tools like Claude and Codex via MCP and provides a CLI and API for teams that want to query or export their data programmatically.

What's the story behind your product?

Formo.so's answer

Formo was built by onchain builders who experienced firsthand how painful it was to measure growth in DeFi. Existing analytics tools were designed for web2 and couldn't handle the fundamental primitives of crypto: wallets, transactions, onchain data. Teams were left building their own fragmented data stacks or flying blind.

Formo was created to solve this: a data platform designed from the ground up for DeFi, combining web analytics, onchain attribution, wallet intelligence, and community tools in one place. The team is committed to our long-term mission: making analytics simple enough that teams can focus on shipping and growth, not on data infrastructure.

How would you describe the primary audience of your product?

Formo.so's answer

Formo's primary audience is growth-minded teams building DeFi and onchain apps, specifically founders, product managers, and growth leads at crypto startups who need to understand user behavior across the full offchain-to-onchain journey. This includes teams building DEXes, lending protocols, vaults, wallets, and other DeFi primitives on EVM chains and Solana.

Secondary audiences include crypto marketing teams running paid campaigns and community programs who need attribution data, and technical teams that want API or MCP access to raw analytics data for custom tooling.

Which are the primary technologies used for building your product?

Formo.so's answer

Formo's SDK is written in JavaScript and is open source under the MIT License on GitHub (github.com/getformo). It supports all major JavaScript frameworks including React, Next.js, Vue, Svelte, Remix, and Astro, with optimized integrations for wagmi and RainbowKit.

Formo connects with leading wallet providers including MetaMask, Privy, Dynamic, Rainbow, Reown (WalletConnect), Phantom, Thirdweb, Abstract, Para, and Porto. It supports multi-chain data across EVM-compatible networks and Solana. The platform provides a REST API, CLI tool, server SDK for backend tracking, and an MCP server for connecting Formo data to AI tools like Claude and Codex. Data is ingested and displayed in real time.

User comments

Share your experience with using Formo.so and Shutter Encoder. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Formo.so 5.0 · 1 review
Shutter Encoder no reviews yet
  • Surprisingly powerful for a small team!
    SaaSHub review
    · Aug 2024

    Formo was super easy to set up, and I love the customizable features. It's fast, responsive, and makes collecting wallet and Twitter accounts easy.

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Formo.so 57 mentions
Shutter Encoder 43 mentions
  • Ask HN: What are you working on? (November 2026)
    It's been a learning journey into data engineering and business intelligence best practices. Thinking of taking my learnings into a new product for a different segment! https://formo.so. - Source: Hacker News / 3 days ago
  • Abstract is now LIVE on Formo!
    Original article: https://formo.so/blog/abstract-is-now-live-on-formo. - Source: dev.to / 3 months ago
  • Dynamic Embedded Wallet Analytics for Crypto and DeFi Apps
    Security is Formo's biggest priorities. Learn how Formo keep your data secure with our security practices such as CSP, SRI, industry-standard encryption and more on our dedicated security page: https://formo.so/security. - Source: dev.to / 3 months ago

View more

  • Exporting as an Image Sequence? (Da Vinci Resolve 18)
    If you're just trying to convert a video file to an image sequence you can do that in Shutter Encoder. Source: almost 4 years ago
  • Batching trimming videos
    You can this with Shutter Encoder using 'Cut without re-encoding' function. Source: over 4 years ago
  • movavi video editor increase my movie 1,8 gb to 8,7 gb
    You may have better chance using Shutter Encoder. Source: over 4 years ago

View more

Alternatives to Formo.so and Shutter Encoder

When comparing Formo.so and Shutter Encoder, you can also consider the following products.

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