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Formo.so VS Medium

Compare Formo.so VS Medium and see what are their differences

Formo.so

Analytics and data platform for DeFi apps

Rating
5.0 · 1 review
Pricing
Paid Free trial $199 / Monthly (5000 MAUs)
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Alternatives Is it good?
Medium

Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Rating
0 reviews
Pricing
Open source
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Alternatives Is it good?
Grapple
Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Medium seems to be a lot more popular than Formo.so. While we know about 3172 links to Medium, we've tracked only 57 mentions of Formo.so.

social mentions
57 vs 3,172
Analytics popularity
100% vs 0%
alternatives listed
36 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

Formo.so
Medium
Website formo.so medium.com
Pricing
Paid Free trial $199 / Monthly (5000 MAUs) Official pricing
Open source
Platforms
Web Mobile
—
Company Startup from Singapore · 1 - 9 employees · 2024 Startup from the United States
Listed in
Analytics Web3 Web Analytics Mobile Analytics Product Analytics Data Dashboard Business Intelligence Marketing Attribution Crypto CRM Blockchain Infrastructure Onchain +9
Blogging Blogging Platform CMS Blogging Tools +1

About Formo.so and Medium

In their own words, as submitted to SaaSHub.

Formo.so
Medium

Formo makes analytics and attribution simple for onchain apps so you can focus on growth. Track page views, wallet connections, transactions, smart contract events, and custom events in one platform. Measure marketing attribution, conversion funnels, retention cohorts, product adoption, audience...

Read more about Formo.so

No description of Medium yet.

Features and specs

What each product offers, as listed by its team.

Formo.so 10 features
Medium 5 features
  • Product Analytics
    Understand user behavior across your app with event tracking, funnels, retention, and flow analysis tailored for crypto and DeFi apps.
  • Attribution
    Track where users and wallets come from across campaigns, links, and channels to measure growth and marketing performance.
  • Wallet Intelligence
    Enriched wallet profiles with labels, reputation signals, and behavioral data to help you segment and understand users beyond raw addresses.
  • Ask AI
    Ask natural-language questions about user behavior, funnels, and onchain growth insights, with chat history for revisiting prior analysis.
  • Security
    The data platform emphasizes security, offering features like data encryption to protect user information and ensure privacy compliance.
  • Cross-Chain Analytics
    Analyze user activity across ecosystems (e.g. Ethereum, Solana) in a unified view without fragmented data.
  • Real-Time Event Tracking
    Capture wallet actions, transactions, and product events instantly, with support for alerts and downstream workflows.
  • Developer APIs & SDKs
    Access data programmatically via Query API, Profiles API, SDKs, and webhooks for custom workflows and integrations.
  • Dashboards & Templates
    Use pre-built chart templates and customizable dashboards to monitor growth, funnels, and campaign performance.
  • Segmentation & User Flows
    Create cohorts based on wallet behavior and track how users move through multi-step journeys.
  • User-Friendly Interface
    Medium offers an easy-to-use interface that makes it simple for anyone to start writing and publishing content without any technical knowledge.
  • Built-in Audience
    The platform has a large and active user base, so new content has the potential to reach a wide audience quickly.
  • Publishing Tools
    Medium provides versatile publishing tools that support text, images, and various media formats, which helps in creating rich and engaging content.
  • SEO Benefits
    Articles posted on Medium tend to rank well in search engine results, thanks to the platform's high domain authority.
  • Community and Interaction
    Medium encourages reader engagement through comments, claps, and highlights, fostering a sense of community among writers and readers.

Possible disadvantages

  • Monetization
    While Medium has a Partner Program, it may not be as lucrative as other methods of monetization available on independent blogging platforms.
  • Control and Customization
    Medium offers limited customization options compared to dedicated blog platforms like WordPress, restricting how you can brand and personalize your blog.
  • Content Ownership
    By publishing on Medium, you agree to their terms and conditions, which may include giving up some control over how your content is used and distributed.
  • Paywall Issues
    Some articles are placed behind a paywall, which might limit the reach of your content if you want it to be freely accessible to everyone.
  • Dependency on Platform
    Relying solely on Medium means that any changes to the platform's policies or algorithms can directly impact your reach and engagement.

Analysis

An editorial look at what each product does well and who it suits.

Formo.so
Medium

Overall verdict

  • Formo.so is a solid choice for teams looking to build forms, surveys, and data collection tools quickly with a clean, modern interface and useful integrations, though the best fit depends on your specific needs.

Why this product is good

  • Offers an intuitive, user-friendly form builder with a modern interface
  • Provides customization options to match your brand and design preferences
  • Supports integrations with other tools to streamline workflows
  • Enables fast setup so you can launch forms and surveys quickly
  • Includes data collection and response management features

Recommended for

  • Small businesses and startups needing quick form and survey creation
  • Marketers collecting leads and customer feedback
  • Teams looking for a simple, no-code data collection tool
  • Individuals or creators who want customizable, shareable forms

Overall verdict

  • Medium can be considered a good platform for those who enjoy a wide array of content and appreciate quality writing on diverse subjects. However, the value of Medium depends on individual preferences and whether the topics and writing styles align with what the reader is looking for.

Why this product is good

  • Medium offers a diverse range of articles from both professional and amateur writers, providing readers with numerous perspectives on various topics. Its clean user interface and ease of use make it an appealing platform for both writers and readers. The platform also supports monetization for writers, allowing them to earn from their content.

Recommended for

    Medium is recommended for avid readers seeking a variety of topics ranging from personal development to technology. It's also ideal for writers looking to publish their work to a broad audience and potentially earn revenue through the platform's Partner Program.

Videos

Walkthroughs and reviews on video.

Formo.so 0 videos + Add
Medium 5 videos + Add

No Formo.so videos yet. You could help us improve this page by suggesting one.

Medium Review - with Tom Vasel

More videos

  • - Starting a blog on Medium.com? Watch this FIRST.
  • - The Medium Review
  • - The Medium - Before You Buy
  • - I recommend: The Medium (Review)

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Formo.so
Medium
100% 100%
Analytics
0% 0%
0% 0%
Blogging
100% 100%
100% 100%
Web Analytics
0% 0%
0% 0%
Blogging Platform
100% 100%

Questions & Answers

As answered by people managing Formo.so and Medium.

What makes your product unique?

Formo.so's answer

Formo is the only analytics and attribution platform built specifically for DeFi and onchain apps. Unlike general-purpose tools like Google Analytics or Mixpanel, Formo natively understands crypto: it automatically tracks wallet connections, chain switches, transactions, and signatures alongside traditional web metrics like pageviews and sessions, with no custom code required.

What sets Formo apart: it connects the full user journey from offchain (UTM campaigns, referrers, social channels) to onchain (transactions, volume, revenue), so DeFi teams can measure real ROI: not just vanity metrics. Its Wallet Intelligence layer turns anonymous wallet addresses into rich user profiles, revealing net worth, DeFi positions, token holdings, and cross-platform activity. It also includes token-gated forms for community engagement with onchain verification (Ethereum, Solana, World ID, Passport).

Formo is GDPR-compliant by default: no third-party cookies, no IP storage, no device fingerprinting so teams don't need cookie consent banners. The SDK is 100% open source (MIT License).

Why should a person choose your product over its competitors?

Formo.so's answer

DeFi teams that try to use Google Analytics, PostHog, or Mixpanel for onchain apps run into the same wall: these tools were built for web2 and have no native concept of wallets, transactions, or onchain identity. Stitching together a custom data stack takes weeks and still produces incomplete data. Formo is purpose-built for crypto. It gives you web analytics, product analytics, onchain attribution, wallet intelligence, and community forms in a single platform with same-day setup.

Customers skipped weeks of analytics infrastructure by switching to Formo. Competitors like Spindl, Cookie3, and Safary focus narrowly on attribution or on-chain data; Formo covers the full onchain growth stack. Formo also connects with AI tools like Claude and Codex via MCP and provides a CLI and API for teams that want to query or export their data programmatically.

What's the story behind your product?

Formo.so's answer

Formo was built by onchain builders who experienced firsthand how painful it was to measure growth in DeFi. Existing analytics tools were designed for web2 and couldn't handle the fundamental primitives of crypto: wallets, transactions, onchain data. Teams were left building their own fragmented data stacks or flying blind.

Formo was created to solve this: a data platform designed from the ground up for DeFi, combining web analytics, onchain attribution, wallet intelligence, and community tools in one place. The team is committed to our long-term mission: making analytics simple enough that teams can focus on shipping and growth, not on data infrastructure.

How would you describe the primary audience of your product?

Formo.so's answer

Formo's primary audience is growth-minded teams building DeFi and onchain apps, specifically founders, product managers, and growth leads at crypto startups who need to understand user behavior across the full offchain-to-onchain journey. This includes teams building DEXes, lending protocols, vaults, wallets, and other DeFi primitives on EVM chains and Solana.

Secondary audiences include crypto marketing teams running paid campaigns and community programs who need attribution data, and technical teams that want API or MCP access to raw analytics data for custom tooling.

Which are the primary technologies used for building your product?

Formo.so's answer

Formo's SDK is written in JavaScript and is open source under the MIT License on GitHub (github.com/getformo). It supports all major JavaScript frameworks including React, Next.js, Vue, Svelte, Remix, and Astro, with optimized integrations for wagmi and RainbowKit.

Formo connects with leading wallet providers including MetaMask, Privy, Dynamic, Rainbow, Reown (WalletConnect), Phantom, Thirdweb, Abstract, Para, and Porto. It supports multi-chain data across EVM-compatible networks and Solana. The platform provides a REST API, CLI tool, server SDK for backend tracking, and an MCP server for connecting Formo data to AI tools like Claude and Codex. Data is ingested and displayed in real time.

User comments

Share your experience with using Formo.so and Medium. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Formo.so 5.0 · 1 review
Medium no reviews yet
  • Surprisingly powerful for a small team!
    SaaSHub review
    · Aug 2024

    Formo was super easy to set up, and I love the customizable features. It's fast, responsive, and makes collecting wallet and Twitter accounts easy.

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Formo.so 57 mentions
Medium 3172 mentions
  • Ask HN: What are you working on? (November 2026)
    It's been a learning journey into data engineering and business intelligence best practices. Thinking of taking my learnings into a new product for a different segment! https://formo.so. - Source: Hacker News / 1 day ago
  • Abstract is now LIVE on Formo!
    Original article: https://formo.so/blog/abstract-is-now-live-on-formo. - Source: dev.to / 3 months ago
  • Dynamic Embedded Wallet Analytics for Crypto and DeFi Apps
    Security is Formo's biggest priorities. Learn how Formo keep your data secure with our security practices such as CSP, SRI, industry-standard encryption and more on our dedicated security page: https://formo.so/security. - Source: dev.to / 3 months ago

View more

  • Ask HN: What are you working on? (November 2026)
    I'm doing something ambitious. I'm taking a radical approach to improving rust compile times. The reason it is radical is it involves building a brand new rust compiler. This was inspired by a project I started[1] about six months ago to... - Source: Hacker News / 1 day ago
  • Local privilege escalation vulnerabilities in Linux
    2022: https://www.darkreading.com/cyberattacks-data-breaches/google-android-0-days-multiple-governments-spying 2026: https://medium.com/@hammaadmughal/the-invisible-bazaar-inside-the-global-zero-day-market-ee327c12633a. - Source: Hacker News / 5 days ago
  • Postman silently auto-installs AI plugins and attempts to share all API data
    > some variation of "why are you sending secrets in query parameters in the first place?" (I'm not) The example from the blogpost: http://localhost:4000/patient/{(SECRET}}` Wherein the logger logs the final URL with the secret. I think I... - Source: Hacker News / 6 days ago

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Alternatives to Formo.so and Medium

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