Software Alternatives, Accelerators & Startups

Format VS Linktree

Compare Format VS Linktree and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Format logo Format

Online portfolio platform for creatives; photographers, designers, artists and more.

Linktree logo Linktree

Connect your audience to all of your content with just one link.
  • Format Landing page
    Landing page //
    2023-10-21
  • Linktree Landing page
    Landing page //
    2024-05-22

Linktree is the launchpad to your latest video, article, recipe, tour, store, website, social post - everywhere you are online. Join over 10 million of the world's biggest influencers, creators, publishers and brands using Linktree in their marketing strategy.

Format

Website
format.com
$ Details
Platforms
-
Release Date
-

Linktree

Website
linktr.ee
$ Details
freemium $6.0 / Monthly (Linktree PRO ($60 USD paid annually))
Platforms
Google Chrome Web Amazon Poshmark Twitter Facebook Facebook Messenger Instagram TikTok Reddit Pinterest Byte Twitch LinkedIn
Release Date
2016 April
Startup details
Country
Australia
State
Victoria
City
Melbourne
Founder(s)
Alex Zaccaria
Employees
10 - 19

Format features and specs

  • User-Friendly Interface
    Format offers an intuitive and easy-to-navigate interface, making it accessible for users of all technical skill levels.
  • Customizable Templates
    A variety of visually appealing, customizable templates are available, allowing users to create unique, professional portfolios.
  • Responsive Design
    Websites created with Format are responsive, ensuring they look good on desktop, tablet, and mobile devices.
  • Client Proofing
    Includes built-in client proofing tools, enabling photographers and creatives to share their work with clients easily and receive feedback.
  • E-Commerce Integration
    Offers e-commerce capabilities, allowing users to sell prints, digital downloads, and other products directly from their site.
  • SEO Tools
    Includes SEO tools to help improve site visibility and ranking on search engines.
  • 24/7 Customer Support
    Provides round-the-clock customer support to assist users with any issues they encounter.

Possible disadvantages of Format

  • Cost
    Format is a subscription-based service, which might be expensive for some users compared to free or cheaper alternatives.
  • Limited Blogging Features
    While it offers basic blogging capabilities, it lacks the advanced features found in dedicated blogging platforms like WordPress.
  • Limited Custom Code
    Advanced users may find the platform limiting as it offers restricted access to custom HTML, CSS, and JavaScript.
  • Performance Rate
    In some cases, users may experience slower loading times compared to other web hosting services.
  • Template Lock-In
    Switching templates is not as seamless, and might require re-adjusting content and layout.
  • Storage Limits
    Some plans come with storage limits, which can be restrictive for photographers and creatives with extensive portfolios.

Linktree features and specs

  • Ease of Use
    Linktree offers a simple and intuitive interface, making it easy for users to create and update their link profiles without needing technical skills.
  • Centralized Links
    It allows users to consolidate all their important links in one place, making it easier for followers to access various content through a single URL.
  • Customization Options
    Users can customize the appearance of their Linktree page to some extent, including themes and colors to match their brand identity.
  • Analytics
    Linktree provides analytics to track the performance of each link, giving users insights into what their audience is clicking on.
  • Integrations
    It integrates well with various social media platforms and other services, enhancing its utility and reach.
  • Free Tier
    Linktree offers a free version that includes basic functionalities, making it accessible for individuals or small businesses on a budget.

Possible disadvantages of Linktree

  • Limited Customization
    While there are some customization options, they are relatively basic. Users looking for extensive customization might find it lacking.
  • Subpar Mobile Experience
    Some users have reported that the mobile experience can be less satisfactory compared to the desktop version, potentially affecting user interaction.
  • Ads and Branding
    The free version includes Linktree branding and may display ads, which can be distracting or unappealing for professional use.
  • Pricing for Premium Features
    Some advanced features and deeper analytics are only available in the paid version, which might not be affordable for all users.
  • Security Concerns
    As with any third-party service, there are potential security risks. Users are dependent on Linktreeโ€™s security measures to protect their data.
  • Reliance on Third-Party Platform
    Users are dependent on the uptime and reliability of Linktreeโ€™s service. Any downtime or issues on Linktreeโ€™s end can affect accessibility to the links.

Analysis of Format

Overall verdict

  • Yes, Format is generally considered a good platform for creatives who want to showcase their work online. It provides excellent design flexibility and is praised for its clean and professional-looking templates. The platform is particularly well-suited for photographers, artists, and designers who want to create an impressive digital portfolio.

Why this product is good

  • Format is a popular website builder specifically designed for creative professionals such as photographers, artists, and designers. It offers a wide range of customizable templates, a user-friendly interface, and tools tailored for showcasing visual work effectively. Format allows users to create stunning online portfolios without needing extensive technical skills. Its focus on visual storytelling and easy-to-use design tools make it an appealing choice for creatives looking to build an online presence.

Recommended for

  • Photographers
  • Visual artists
  • Designers
  • Illustrators
  • Creative professionals looking for an easy-to-use and visually appealing online portfolio solution

Analysis of Linktree

Overall verdict

  • Linktree is generally considered to be a good service for those who need an efficient way to manage multiple links. It is simple to use, customizable, and offers both free and paid versions. However, it may not be necessary for users who only need to share a minimal number of links or who prefer a personalized landing page on their own website.

Why this product is good

  • Linktree is a popular tool because it allows users to consolidate multiple links into a single, easily shareable URL. This is especially useful for platforms like Instagram, which allow only one link in the bio. By using Linktree, users can direct their audience to a variety of content including different social media profiles, websites, online shops, or any other web resources.

Recommended for

  • Social media influencers
  • Content creators
  • Small business owners
  • Musicians and artists
  • Anyone who needs to share multiple links in a digital bio

Format videos

WHY I switched from FORMAT to SQUARESPACE | Photography Portfolio

More videos:

  • Review - Format Website Builder Review

Linktree videos

REVIEW | Use LINKTREE To Add More Links To Your INSTAGRAM BIO | EP 19

More videos:

  • Tutorial - What is Linktree
  • Review - HOW TO SET UP LINKTREE PRO | 2020

Category Popularity

0-100% (relative to Format and Linktree)
CMS
100 100%
0% 0
Link Management
0 0%
100% 100
Website Builder
100 100%
0% 0
Social Media Tools
0 0%
100% 100

User comments

Share your experience with using Format and Linktree. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Format and Linktree

Format Reviews

The 10 Best Portfolio Website Builders in 2023
Format is one of the new-generation website-building platforms that specialize not only in solutions but also education. The Format Magazine has hundreds of published articles about Format as a platform and how to grow your digital business as an individual. However, one of the major features of Format is its Workflow service.
Source: stackdiary.com

Linktree Reviews

  1. Julio Ballardo
    ยท Sales at Dangelo Co. ยท
    Simple tool for simple tast

    I've been Using Linktree for a few years now and while I needed a simple list of all my links, it did fine.

    But when I decided to make changes, I quickly realized that there's simply no tools for my need. You cannot add even simple text or an image. Customization is really limited in general.

    So, if you're looking for something more than just a list of links, you should keep looking,

    ๐Ÿ Competitors: Taplink.at
    ๐Ÿ‘ Pros:    Easy to use|Intuitive
    ๐Ÿ‘Ž Cons:    Limited features

10 ContactInBio alternatives to optimize your Instagram in 2025
The alternative most similar to ContactInBio is Linktree. Like ContactInBio, Linktree lets you create a landing page with multiple links. You can customize that page to match your brand, track the performance of links over time, and accept payments through Square or PayPal.
Source: www.jotform.com
Best Linktree Alternatives of 2024
Linktree is the most popular Link In Bio tool out there. It has more than 50 million users around the world. Everybody knows the name. But, as it usually goes, the most popular tool is not the best one. In 2024, there are many Link In Bio tools that outperform Linktree in every area.
Linktree vs Carrd [Comparison Table Inside]
Linktree boasts a wide range of integrations, making it incredibly functional for businesses and influencers who want to connect their audience to different platforms. From social media channels to payment gateways, Linktree has built-in integrations for popular apps like Instagram, Twitter, Mailchimp, Google Analytics, Shopify, PayPal, and even Zapier for automation. If you...
Linktree vs Lnk.Bio: Which One Is Better?
In todayโ€™s digital age, if youโ€™re active on social media or run an online business, you know how important it is to have a strong online presence. With only one bio link available on platforms like Instagram or TikTok, tools like Linktree and Lnk.Bio have become game-changers. They help you share multiple links with your audience through a single, easy-to-navigate landing...
Linktree vs Shorby: Complete Comparison
Linktree offers a straightforward approach to customization. With its free version, you get access to a limited set of design options, including simple color themes and button styles. However, the Pro version offers more variety, with advanced customization options like animated backgrounds, custom fonts, and the ability to remove Linktree branding. This gives users more...

Social recommendations and mentions

Based on our record, Linktree seems to be a lot more popular than Format. While we know about 140 links to Linktree, we've tracked only 9 mentions of Format. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Format mentions (9)

  • Help with CFCard adapter and 486 system BIOS 504MB limit...
    C:\ has format.com, D:\ can write test.txt, E:\ can write test2.txt, F:\ can. Source: over 2 years ago
  • File size of C1 TIFFs
    I exported a bunch of 8-bit TIFFs from C1-21 today. The Finder reported them all around 92Mb (Sony A7r3 files). I tried to upload them to my site at format.com only to have half rejected for being "over 100Mb". Source: over 2 years ago
  • When I send my site to people (Facebook, discord, whatever) this is the screencap and description people see. This image is nowhere on my site. My domain name is through google, and it isn't on google domains. Where is this likely cached and how do I reset it? Frankly, it is a boring image.
    I am using format.com. What sort of metadata should I be setting? Source: over 2 years ago
  • I think web station made it so I can't connect via IP?
    I usually connect by quick connect, but my website host is coming to an end. It is currently on format.com, a photography site. I started to make a site in php, and rather than configure mamp, I thought I'd put my images on synology. Ever since installing web station, maria, phpmyadmin, I can't connect via 192.xx.xx.xx, only quick station. For a while I could connect by localip/phpmyadmin/index.php. Source: over 2 years ago
  • Got an email from Thetypefounders regarding a font i'm using on my website, need advice
    I got an email from The Type Founders about a font that I'm using on my website, wich is made in format.com, using their available fonts. The email says I'm using a font on my website without license... I don't understand, I'm using one of the fonts that format lets you choose, so it would be more of a problem from format than from me right? I would like to get some help on this regard. Is this a normal situation... Source: almost 3 years ago
View more

Linktree mentions (140)

  • I Found Perfect CMS after Years of Trial and Error
    As with any CMS I come across, I try to use it with an application. This time I decided to use Astrolink, a minimal alternative to Linktree. You can check it out on a demo page, or see it's details in Astro theme catalog. - Source: dev.to / 6 months ago
  • A link site of your very own
    When I first wrote about my pointless personal side projects a few months ago, I used the software I had written to generate my own link site (like a LinkTree clone) as an example. - Source: dev.to / 11 months ago
  • Show HN: Pinkary.com โ€“ one link for all your socials
    Seems like there are some tools that pretty looks like this out there. One of the ex: https://linktr.ee/. - Source: Hacker News / over 1 year ago
  • Top 25+ Javascript Projects for Beginners with Source Code Github [2024 Latest Project]
    This is the clone of LinkTr.ee, those who donโ€™t want to use LinkTr.ee can use this static application to share links with the audience. It is built using HTML, CSS, JS, and a little bit of node.js. - Source: dev.to / over 1 year ago
  • Jauks & ElmyX - Flipside
    I've added it to my (newly created) playlist (both on Spotify and YouTube Music), The E-Scape! Both playlists (YT and Spotify) are linked to at the top of my linktr.ee:. Source: almost 2 years ago
View more

What are some alternatives?

When comparing Format and Linktree, you can also consider the following products

Pixpa - Pixpa is an all-in-one platform to create beautiful, professional portfolio websites, client galleries and online stores without any coding knowledge.

Carrd - Simple, responsive one-page site creator.

Cargo - Cargo Collective is a web publishing platform that creates and offers accessible tools online.

Beacons - Monetize your TikTok, Twitter, and Instagram bio links

about.me - About.me lets you quickly build simple and visually elegant splash pages that points visitors to your content from around the web. Get started today.

Lnk.Bio - Life's a link