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Flowingly VS Upstack Data

Compare Flowingly VS Upstack Data and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Flowingly logo Flowingly

An all-in-one, easy-to-use business process management software that enables process mapping and...

Upstack Data logo Upstack Data

Server-side tracking and identity resolution for Shopify brands.
  • Flowingly Landing page
    Landing page //
    2023-04-28
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify.

We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match rate to Meta CAPI โ€” versus the ~35% typical of standard implementations. Comprehensive web analytics, multi-touch attribution, and advanced ad-platform integrations including Meta CAPI, all powered by our identity resolution technology.

One platform, from $149/mo โ€” with a 10-day free trial and a 60-day money-back guarantee.

Flowingly

Website
flowingly.io
Pricing URL
Official Flowingly Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Upstack Data

Website
upstackdata.com
Pricing URL
Official Upstack Data Pricing
$ Details
paid Free Trial $149.0 / Monthly (Up to 500 orders*/month)
Platforms
Facebook Instagram TikTok Google Klaviyo
Release Date
2023 January
Startup details
Country
United States
State
Florida
City
Miami
Founder(s)
Michael Alt
Employees
1 - 9
Edit details

Flowingly features and specs

  • User-Friendly Interface
    Flowingly offers an intuitive and easy-to-navigate interface, making it accessible for users of varying technical expertise.
  • Customizable Workflows
    The platform allows users to tailor workflows to their specific business processes, providing flexibility and scalability.
  • Integration Capabilities
    Flowingly integrates with a variety of other software systems, enabling seamless data transfer and unified business operations.
  • Real-Time Analytics
    Users can access real-time analytics and reporting features, helping them to monitor performance and make data-driven decisions.
  • Collaboration Tools
    The platform includes built-in collaboration tools that facilitate teamwork and improve communication across departments.

Possible disadvantages of Flowingly

  • Pricing
    Flowingly's pricing structure can be considered high, especially for small to medium-sized businesses with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, there can be a learning curve associated with mastering all of Flowingly's features and customizations.
  • Limited Offline Functionality
    Flowingly's features are primarily cloud-based, which can be a limitation for users requiring offline access to workflows.
  • Dependency on Internet Connection
    A reliable internet connection is necessary to use the platform effectively, which can be a drawback in areas with unstable connectivity.
  • Feature Overlap
    Some users may find that Flowinglyโ€™s range of features overlaps with existing software solutions they are already using, possibly leading to redundant tools.

Upstack Data features and specs

  • Replace GA4 with comprehensive web analytics
    Track visitor behavior, traffic by channel and referrer, and real-time KPIs like revenue per session and session conversion rate.
  • Cross-device, cross-browser identity resolution
    Go beyond UTM tracking by connecting visitors across browsers, devices, and sessions โ€” reaching a 90%+ match rate versus the ~35% typical of standard setups.
  • Recover more abandoned carts with Upstack ID
    Trigger Klaviyo flows to known customers who'd otherwise appear anonymous โ€” often returning more than the monthly subscription costs.
  • In-platform New Customer CPA & ROAS
    Report NC-CPA and NC-ROAS directly inside the Meta Ads dashboard.
  • Multi-touch attribution
    Identify the most profitable channels to confidently scale what works and cut what doesn't.
  • Cohort analysis of LTV & AOV
    Track customer lifetime value and average order value by cohort over time.
  • Powerful marketing analytics
    Monitor KPIs by channel and watch RPV, LTV, CAC, and CVR improve over days, weeks, and years.
  • Enterprise features at half the cost
    Built by a bootstrapped team of data engineers focused on the meaty middle. No contracts, no salespeople, no venture capital.

Analysis of Flowingly

Overall verdict

  • Overall, Flowingly is considered a strong choice for organizations looking to enhance their workflow management through automation. Its ease of use, combined with effective automation features and strong customer support, makes it a valuable asset for many businesses.

Why this product is good

  • Flowingly is often praised for its user-friendly interface and powerful workflow automation capabilities. It allows teams to streamline processes and improve efficiency by automating routine tasks. The platform is designed to be intuitive, making it accessible even for users with limited technical expertise. Additionally, Flowingly offers robust analytics tools, allowing businesses to gain insights into their operations and make data-driven decisions. Its integration capabilities with other software solutions also enhance its functionality, making it a versatile tool for a variety of business needs.

Recommended for

    Flowingly is particularly recommended for small to medium-sized businesses that want to optimize their operational processes without requiring extensive technical resources. It is also suitable for companies looking to improve collaboration across teams and departments, as well as those aiming to gain detailed insights into their workflow performance through analytics. Industries such as healthcare, finance, and manufacturing, where process efficiency is crucial, may find significant value in using Flowingly.

Analysis of Upstack Data

Overall verdict

  • I don't have verified, up-to-date information about upstackdata.com specifically, so I can't confirm its legitimacy, quality, or reputation. Before using it, independently verify company registration, read third-party reviews (Trustpilot, BBB, G2), check for transparent pricing and data-sourcing/privacy policies, and test customer support responsiveness.

Why this product is good

  • No verified independent reviews or reputation data could be confirmed for this specific domain
  • Data-related services vary widely in quality, compliance, and sourcing ethics, so claims should be validated directly
  • Legitimacy checks (business registration, SSL, privacy policy, refund/support terms) are essential before trusting any data vendor

Recommended for

  • Users who first verify the company's credentials, reviews, and data compliance practices
  • Businesses needing data services who are willing to test with a small trial or paid pilot before committing
  • Not recommended for immediate large-scale use without independent due diligence

Flowingly videos

+ Add

Flowingly Overview 2020

More videos:

  • Review - Flowingly Basic Concepts
  • Review - Flowingly Complex Decisions

Upstack Data videos

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Flowingly and Upstack Data)

Flowingly

Upstack Data

Project Management
100 100%
Project Management
0% 0
Shopify Apps
0 0%
Shopify Apps
100% 100
Office & Productivity
100 100%
Office & Productivity
0% 0
Marketing Analytics
0 0%
Marketing Analytics
100% 100

Questions & Answers

As answered by people managing Flowingly and Upstack Data.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

What's the story behind your product?

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers โ€” helping brands drive 7- and 8-figure growth and recover millions in revenue.

Which are the primary technologies used for building your product?

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

How would you describe the primary audience of your product?

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads โ€” typically those spending $50Kโ€“$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

What makes your product unique?

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on โ€” driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Upstack Data replaces a multi-tool stack โ€” like Elevar plus Triple Whale โ€” with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

User comments

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What are some alternatives?

When comparing Flowingly and Upstack Data, you can also consider the following products

DocGen - Static website generator

Elevar - Deploy a data layer, connect to 40+ marketing channels, ensure all of your conversions are tracked, and enable server side tagging for Shopify.

openSourceCM - Web-based legal document processing and contract management

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

LogicalDOC - A document management system such as LogicalDOC can help your organization better manage business processes and put order in the chaos of documents every day run your business.

Littledata - Award-winning Google Analytics toolbox for Ecommerce sites

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