FloristWare's answer

FloristWare was first created in the early 2000's for use by a high-volume family owned flower shop that was not willing to pay the $20K plus that was charged by other floral-specific POS systems at the time. It was released to the public in 2005 and was the first floral POS system to use a pay-as-you-go SAAS model with no contracts, commitments or big up-front payment.

Since then FloristWare has worked with hundreds of real local florists and been a strong supporter of the retail floral industry and member off organizations like SAF (the Society of American Florists), GLFA (Great Lake Floral Association) and AIFD (American Institute of Floral Designers).

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

FloristWare's answer

FloristWare is the ideal POS system for any retail florist that is serious about taking their business to the next level by streamlining and automating the many time consuming and repetitive tasks involved in running a flower shop and providing a higher level of customer service.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

FloristWare's answer

FloristWare offers the kind of quality and support associated with wire service systems that cost many times more. It also focusses on doing one thing (Floral POS) really well and providing tight integrations with the best websites, merchant service providers, etc. Most other floral-specific POS systems try and lock the florist into their POS, their website, their expensive credit card processing etc.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

FloristWare's answer

FloristWare has been doing this a long time and understands and respects the needs of busy florists. Our clients only ever deal with dedicated, full-time support professionals that are located right here in North America, each with at least ten years of experience in the retail flower business. We don't ever outsource to overseas call centres or expects our clients to suffer through AI or chatbots.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.