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Which is more popular?
Based on our record, Loading.io seems to be more popular. It has been mentioned 13 times since March 2021.
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | flashfx.app | loading.io |
| Pricing | — | |
| Platforms | — | |
| Company | Startup from Italy · 1 - 9 employees · 2024 | — |
| Listed in |
In their own words, as submitted to SaaSHub.


FlashFX is a browser-based motion graphics and animation editor, essentially an accessible, web-native alternative to Adobe After Effects. You've been building it for roughly two years through four complete rebuilds, and it's now a two-product suite. The Two Products1. FlashFX Animator The...
No description of Loading.io yet.
What each product offers, as listed by its team.


Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
Loading.io is recommended for web developers, UI/UX designers, and anyone looking to add visually appealing loading animations to their projects without investing a significant amount of time. It's particularly suitable for individuals who prefer a quick solution or lack advanced animation skills.
Walkthroughs and reviews on video.
PRODUCT REVIEW | BaBylissPro FlashFX Review
More videos
HOW TO GET FREE LOADING.IO SVG
How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing FlashFX and Loading.io.
FlashFX's answer
FlashFX runs entirely in the browser with no installation, no plugins, and no OS dependency. It combines a professional-grade timeline, 3D rendering, expressions, and a marketplace in one tool, at a fraction of After Effects' cost. The custom .ffx format and neural-network-driven animation features push it beyond a simple web clone into genuinely new territory.
FlashFX's answer
FlashFX removes every barrier that makes After Effects inaccessible: price, installation, hardware requirements, and a steep learning curve. It delivers comparable core features in a browser tab, with a cleaner interface, a built-in asset marketplace, and a pricing model that doesn't lock professionals and beginners into the same expensive subscription.
FlashFX's answer
The primary audience is motion designers, content creators, and UI/UX designers who need professional animation tools but are priced out of or intimidated by Adobe's ecosystem. This includes freelancers, indie studios, social media creators, and developers building animated assets for web and app interfaces.
FlashFX's answer
FlashFX started as a personal project built out of frustration with the existing landscape of animation tools. After Effects is powerful but expensive, complex, and desktop-only. Browser-based alternatives were either too simple or poorly engineered. Over roughly two years and four complete rebuilds, FlashFX evolved from a rough prototype into a two-product suite with over 15,000 users, a 3,400-member Discord community, and a growing waitlist, all without any paid marketing. Each rebuild wasn't failure, it was refinement, progressively closing the gap between what the web could do and what professionals actually needed. The decision to go browser-native, use a custom binary format, and invest in 3D rendering were all unconventional bets that paid off through traction, not theory.
FlashFX's answer
FlashFX is built in TypeScript and React for the editor layer, Three.js for 3D rendering, and a custom binary format (.ffx) for project files. Animation tooling draws influence from Theatre.js. Neural network research using Sprecher Networks powers audio-driven animation and motion curve learning features.
FlashFX's answer
FlashFX is currently pre-revenue, so there are no paying customers yet. However, the platform has 1,200 active beta users and 2,000 waitlist sign-ups, all acquired organically, which signals strong demand ahead of any formal commercial launch.
Share your experience with using FlashFX and Loading.io. For example, how are they different and which one is better?
Recommendations tracked on public social media and blogs since March 2021.


Tracking FlashFX since Mar 2026.
Haha, I'm glad! I'm a frontend dev and, unfortunately, usually just grab a loading animation off of https://loading.io/. Now I kinda wish I'd thought to go look at how your animation is done - is it a gif under the hood, or is it a... Source: over 3 years ago
I used this as a base and used this for the loading animation. Source: over 3 years ago
Loading.io usage is similar to Animista's in that no additional package is required to get started. You'd simply go to their website, choose a preferred loader, customize as desired, and then export. - Source: dev.to / over 3 years ago
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