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Facebook Analytics VS E-tracking

Compare Facebook Analytics VS E-tracking and see what are their differences

Facebook Analytics

Facebook's new analytics app on iOS and Android

Rating
0 reviews
Alternatives Is it good?
E-tracking

Discover the best tracking platform for all your shipment needs. Track your container, air cargo, package, post/ems, and courier shipments effortlessly.

Rating
0 reviews
Pricing
Freemium Free trial
Alternatives Is it good?
VisualVisitor
Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Facebook Analytics seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
2 vs 0
Social Analytics popularity
100% vs 0%
alternatives listed
88 vs 7

Base details

Website, pricing, platforms and company facts side by side.

Facebook Analytics
E-tracking
Website analytics.facebook.com e-tracking.net
Pricing —
Freemium Free trial Official pricing
Company — Startup from the United Kingdom · 1 - 9 employees · 2023
Listed in
Social Analytics Marketing Platform Account-Based Analytics Analytics Platforms +1
Logistics And Supply Chain Shipping and Tracking Business & Commerce Transportation +1

About Facebook Analytics and E-tracking

In their own words, as submitted to SaaSHub.

Facebook Analytics
E-tracking

No description of Facebook Analytics yet.

At e-Tracking.net, we simplify global logistics visibility. We provide real-time tracking solutions for containers, vessels, and sailing schedules—helping freight forwarders, importers, and exporters stay informed and in control. Our mission is to make shipping data accessible, accurate, and easy...

Read more about E-tracking

Features and specs

What each product offers, as listed by its team.

Facebook Analytics 5 features
E-tracking 4 features
  • Comprehensive User Insights
    Facebook Analytics offers detailed information about user behavior and demographics, enabling better understanding of audience preferences and actions.
  • Integration with Facebook Ecosystem
    Seamlessly integrates with Facebook’s other tools, such as Ads Manager and Business Manager, to provide a unified analytics experience.
  • Event Tracking
    Allows tracking of custom events and user interactions across various touchpoints, providing critical data for optimizing marketing campaigns.
  • Funnel Analysis
    Tools for creating and analyzing user funnels help identify drop-off points and opportunities for improving user conversion rates.
  • Free to Use
    Facebook Analytics is free, offering a cost-effective solution for gaining valuable insights without additional expenses.

Possible disadvantages

  • Limited to Facebook Ecosystem
    Data is predominantly tied to Facebook’s ecosystem, which might not provide a comprehensive view of a business’s overall online presence.
  • Complex Interface
    The user interface can be complex and daunting, especially for beginners or those unfamiliar with analytics tools.
  • Privacy Concerns
    As with any tool related to Facebook, there are ongoing concerns about data privacy and how user information is utilized and protected.
  • Dependence on Facebook Platform
    Significant updates or changes to the Facebook platform can affect how analytics data is reported, potentially disrupting ongoing analysis.
  • Limited Customization
    Compared to some dedicated analytics solutions, the customization options for reports and dashboards may be limited.
  • Track and Trace
    Track your shipments with ease, from anywhere in the world
  • All-in-one Tracking Solutions
    Get ready to streamline your tracking process with our all-in-one platform for tracking services!
  • 3800+ carriers worldwide
    We supported 3800+ carriers worldwide
  • Sailing Schedules
    Reliable information on sailing times, routes, and vessel schedules, ensuring your operations run smoothly.

Analysis

An editorial look at what each product does well and who it suits.

Facebook Analytics
E-tracking

Overall verdict

  • Facebook Analytics was a robust tool for businesses operating within the Facebook ecosystem; however, it was officially shut down on June 30, 2021. Users are encouraged to transition to other Facebook Business tools like Facebook Business Suite, Ads Manager, and Events Manager for similar functionality.

Why this product is good

  • Facebook Analytics (analytics.facebook.com) was designed to provide comprehensive insights into user behavior and engagement on Facebook platforms. It was beneficial for understanding how users interact with content, measuring campaign effectiveness, and tracking conversion metrics. The tool offered deep integration with Facebook advertising, making it especially useful for businesses heavily invested in the platform's ecosystem.

Recommended for

    Originally, Facebook Analytics was recommended for marketers, small to medium-sized businesses, and large enterprises looking to maximize their advertising ROI and gain insights into user engagement on Facebook. Currently, users should explore other available analytics tools offered by Facebook and third-party platforms to fulfill their analytic needs.

Overall verdict

  • E-tracking.net appears to be a niche GPS tracking and fleet/asset management service; it can be a reasonably good choice for basic tracking needs but may lack the advanced features, support infrastructure, and brand reputation of larger, more established competitors, so due diligence is recommended before committing.

Why this product is good

  • Offers GPS tracking functionality for vehicles or assets at what is often a lower price point than major competitors
  • Simple, no-frills interface that can be easier for small operators to adopt quickly
  • Provides basic reporting on location, routes, and possibly driving behavior
  • Can be suitable for smaller fleets that don't need enterprise-level features
  • Lower cost of entry compared to premium fleet management platforms

Recommended for

  • Small business owners with a handful of vehicles needing basic location tracking
  • Independent contractors or delivery drivers wanting simple route verification
  • Budget-conscious users who don't require advanced analytics or integrations
  • Personal use cases like tracking a single vehicle or asset
  • Users who prioritize simplicity over feature-rich dashboards

Videos

Walkthroughs and reviews on video.

Facebook Analytics 2 videos + Add
E-tracking 0 videos + Add

Facebook Ads Course: Facebook Analytics Tutorial

More videos

  • - How to use Facebook Analytics (Facebook Page Insights) to learn about your audience!

No E-tracking videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Facebook Analytics
E-tracking
100% 100%
Social Analytics
0% 0%
0% 0%
Shipping and Tracking
100% 100%
100% 100%
Marketing Platform
0% 0%
0% 0%
Business & Commerce
100% 100%

Questions & Answers

As answered by people managing Facebook Analytics and E-tracking.

What makes your product unique?

E-tracking's answer:

E‑Tracking.net offers a unified platform to track ocean containers, air cargo, and sailing schedules across global carriers. Its ease of use, real-time data accuracy, and coverage make it a go-to visibility tool for logistics professionals worldwide.

Why should a person choose your product over its competitors?

E-tracking's answer:

Unlike fragmented solutions, E‑Tracking provides multi-carrier visibility, smart alerts, shareable tracking links, and sailing schedules—all in one place. Its simple UX, cost-effectiveness, and fast support set it apart from complex and overpriced alternatives.

How would you describe the primary audience of your product?

E-tracking's answer:

Our core users include freight forwarders, logistics coordinators, import/export companies, and digital freight platforms seeking shipment visibility and schedule optimization for better planning and customer communication.

What's the story behind your product?

E-tracking's answer:

E‑Tracking was born from the frustration of manually checking container statuses across different carrier sites. We created a platform that centralizes logistics visibility, saves time, and empowers supply chain professionals with actionable data.

Which are the primary technologies used for building your product?

E-tracking's answer:

Our platform is built using modern web technologies including React, Node.js, PostgreSQL, and integrates with global carrier APIs. We also use scalable cloud infrastructure (AWS) to ensure high availability and performance.

Who are some of the biggest customers of your product?

E-tracking's answer:

We serve clients globally, including: – A leading freight network companies – Regional air cargo agents in Europe – Large importers/exporters in MENA & LATAM – Digital freight SaaS platforms

User comments

Share your experience with using Facebook Analytics and E-tracking. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Facebook Analytics 2 mentions
E-tracking 0 mentions
  • Websites to test dns
    When you take a look at the tested Facebook urls, the "developer" lists 4 (!) urls. Https://pixel.facebook.com Https://analytics.facebook.com Https://ads.facebook.com Https://an.facebook.com. Source: over 4 years ago
  • test your adquard
    95%, can I block https://analytics.facebook.com if I want to use Instagram’s message? Thanks! Source: over 5 years ago

Tracking E-tracking since Jul 2025.

Alternatives to Facebook Analytics and E-tracking

When comparing Facebook Analytics and E-tracking, you can also consider the following products.

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