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Facebook Analytics Reviews and Details

This page is designed to help you find out whether Facebook Analytics is good and if it is the right choice for you.

#Social Analytics #Marketing Platform #Account-Based Analytics #Analytics Platforms

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2023-09-28

Features & Specs

Comprehensive User Insights

Facebook Analytics offers detailed information about user behavior and demographics, enabling better understanding of audience preferences and actions.
Integration with Facebook Ecosystem

Seamlessly integrates with Facebook’s other tools, such as Ads Manager and Business Manager, to provide a unified analytics experience.
Event Tracking

Allows tracking of custom events and user interactions across various touchpoints, providing critical data for optimizing marketing campaigns.
Funnel Analysis

Tools for creating and analyzing user funnels help identify drop-off points and opportunities for improving user conversion rates.
Free to Use

Facebook Analytics is free, offering a cost-effective solution for gaining valuable insights without additional expenses.

Badges

Promote Facebook Analytics. You can add any of these badges on your website.

<a href='https://www.saashub.com/facebook-analytics?utm_source=badge&utm_campaign=badge&utm_content=facebook-analytics&badge_variant=color&badge_kind=approved' target='_blank'><img src="https://cdn-b.saashub.com/img/badges/approved-color.png?v=1" alt="Facebook Analytics badge" style="max-width: 150px;"/></a>

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Videos

Facebook Ads Course: Facebook Analytics Tutorial

How to use Facebook Analytics (Facebook Page Insights) to learn about your audience!

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Is Facebook Analytics good?

Facebook Analytics was a robust tool for businesses operating within the Facebook ecosystem; however, it was officially shut down on June 30, 2021. Users are encouraged to transition to other Facebook Business tools like Facebook Business Suite, Ads Manager, and Events Manager for similar functionality.

Why choose Facebook Analytics?

Facebook Analytics (analytics.facebook.com) was designed to provide comprehensive insights into user behavior and engagement on Facebook platforms. It was beneficial for understanding how users interact with content, measuring campaign effectiveness, and tracking conversion metrics. The tool offered deep integration with Facebook advertising, making it especially useful for businesses heavily invested in the platform's ecosystem.

Recommended for

Originally, Facebook Analytics was recommended for marketers, small to medium-sized businesses, and large enterprises looking to maximize their advertising ROI and gain insights into user engagement on Facebook. Currently, users should explore other available analytics tools offered by Facebook and third-party platforms to fulfill their analytic needs.

External links

We have collected here some useful links to help you find out if Facebook Analytics is good.

Public traffic stats of Facebook Analytics

Check the traffic stats of Facebook Analytics on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Domain Rating (DR)

Check the "Domain Rating" of Facebook Analytics on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Facebook Analytics's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Domain Authority (DA)

Check the "Domain Authority" of Facebook Analytics on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
Public opinion on Reddit

The latest comments about Facebook Analytics on Reddit. This can help you find out how popualr the product is and what people think about it.

Social recommendations and mentions

We have tracked the following product recommendations or mentions on various public social media platforms and blogs. They can help you see what people think about Facebook Analytics and what they use it for.

Websites to test dns
When you take a look at the tested Facebook urls, the "developer" lists 4 (!) urls. Https://pixel.facebook.com Https://analytics.facebook.com Https://ads.facebook.com Https://an.facebook.com. Source: over 3 years ago
test your adquard
95%, can I block https://analytics.facebook.com if I want to use Instagram’s message? Thanks! Source: over 4 years ago

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Facebook Analytics discussion

Facebook Analytics alternatives

Is Facebook Analytics good? This is an informative page that will help you find out. Moreover, you can review and discuss Facebook Analytics here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.