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Automate Instagram DMs, comment-to-DM, follow-ups and lead capture. Schedule Instagram posts, Reels and carousels and turn engagement into leads with EasyDM.

Code Effects is the fastest and most intuitive .NET business rules engine trusted by government entities and Fortune 500 corporations all over the world

Website, pricing, platforms and company facts side by side.
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| Website | easydm.co | codeeffects.com |
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| Company | — | 2009 |
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In their own words, as submitted to SaaSHub.


No description of EasyDM yet.
Code Effects Software is the developer of state-of-the-art business rules engine that combines an incredible performance of rule evaluation with revolutionary web interface, allowing the end-users to author and manage their corporate business rules with no knowledge of programming languages or IT...
What each product offers, as listed by its team.


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An editorial look at what each product does well and who it suits.


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As answered by people managing EasyDM and Code Effects.
EasyDM's answer
EasyDM was built to solve a problem every creator runs into — you post a reel, 200 people comment a keyword, and you're manually copying and pasting DM links for hours. The goal was to automate that entire flow end-to-end: schedule the post, detect the comments, send personalized DMs instantly, filter out bots, follow up with real leads, and track everything — all without touching your phone.
EasyDM's answer
EasyDM combines Instagram post scheduling and comment-to-DM automation in one platform — so you can schedule a post and have the automation go live the moment it publishes, without any manual steps. It uses a high-performance Go-based worker system that delivers DMs in under 1.5 seconds after a comment, with Redis-backed deduplication and rate limit handling built in. It is also an official Meta Business Partner, meaning it uses only approved Instagram APIs — no account bans, no grey-area tools.
EasyDM's answer
Most Instagram DM tools are either expensive, slow, or built on unofficial APIs that risk your account. EasyDM is built on the official Meta Private Replies API, starts free, and keeps pricing simple — no per-DM charges. The follow gate, follow-up DM, AI bot filter, and post scheduling are all included in one dashboard instead of being sold as separate add-ons. For Indian creators and agencies, pricing is available in INR which makes it significantly cheaper than US-priced competitors.
EasyDM's answer
Instagram creators, coaches, course sellers, and digital marketers who run comment-based lead generation campaigns (e.g. "comment FREE to get my guide"). Also social media agencies managing multiple Instagram business accounts for clients.
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