Software Alternatives, Accelerators & Startups

Eagle Eye VS iGMS

Compare Eagle Eye VS iGMS and see what are their differences

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Eagle Eye logo Eagle Eye

The AI-powered loyalty and personalization platform - Built with retailers, for retailers

iGMS logo iGMS

iGMS provides cloud-based software for professional hosts and property managers with tools to automate and streamline your vacation rental business.
  • Eagle Eye Eagle Eye Website
    Eagle Eye Website //
    2025-10-20

We're the personalization people.

We help enterprise retailers turn loyalty into a profit centre. Our AI-powered platform combines loyalty and personalization in one place - helping you capture rich first-party data, then use it to deliver smarter, 1:1 marketing at scale. Itโ€™s real-time, omnichannel, and built for retail - enabling you to deliver more value to customers in a way that's simpler for your teams to run and better for your bottom line.

Our Products

Every product we offer helps retailers earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

AI Personalization Science - Maximize the power of your customer data. Deliver personalization at scale with our tried and tested, built-for-retail AI-powered data science solutions.

Real-Time Loyalty - Create deeper customer connections with the best-in-class loyalty engine for leading omnichannel retailers.

Omnichannel Promotions - Reward the behavior you seek with the most flexible and scalable promotions personalization engine.

Smart Checkout - Bring the personalized customer experience to life at the exact moment it matters with our real-time, omnichannel execution capability.

Gifting & Top-Up - Build customer balances through omnichannel giftcards and self top-ups.

Our MACH-certified technology delivers real-time and omnichannel loyalty, promotions, gamification and subscription experiences for global leaders including Tesco, Loblaw, Carrefour, Giant Eagle, Woolworths Group, Asda, JD Sports and more.

  • iGMS Landing page
    Landing page //
    2023-10-18

iGMS is a vacation rental software that helps hosts to effectively handle day-to-day short-term rental management tasks. The software enables users to operate all Airbnb, Booking.com, and Vrbo accounts via a single interface, with access to the same advanced functionality through the mobile app. Benefit from automated guest messaging and reviews, templates, tools for team & tasks management, an advanced channel manager, financial reporting, a direct booking management toolkit, payment processing, and more.

A free 14-day trial is available (no credit card required).

Eagle Eye features and specs

  • Omnichannel
    We think this sets us apart from other loyalty providers, our solution is built for omnichannel. This means your customers are met with a consistent and tailored experience, irrespective of the channel theyโ€™re in โ€”be it a brick-and-mortar store, mobile application or website. This is proven to drive long-term loyalty and boost your bottom line.
  • Real-Time
    One of our founding beliefs when building our platform at the start was that everything should be real-time, all the time. Personalized customer experiences work best when everything is instantly up-to-date. Match that with our blazing-fast response times, your customers won't even know we exist, like it should be. Our average API response time is less than 150ms - quicker than a Google search for comparison! We also understand that sometimes things have to be done with an exported file, and we can cater for those use cases too.
  • Cloud Native
    Hosted on the market-leading Google Cloud Platform, we have built our platform utilising the best cloud-based technology to ensure we can deliver maximum stability, security, flexibility & scalability, allowing you to execute your customer engagement strategy day-in-day-out, without worrying about any of the nuts and bolts.
  • API-first
    Our API-first approach enables a seamless integration with all your existing back-end systems, and with any partner or third-party system. Our flexible API layer is designed for innovation, helping futureproof your business and enhances customer experiences across multiple channels whilst capturing real-time valuable data insights with just a few lines of code!
  • Integration Capabilities
    Eagle Eye integrates with a range of third-party applications and systems, enhancing its functionality and providing businesses with versatile security solutions.
  • Created not curated
    Uses cutting-edge machine learning and AI to programmatically create uniquely personalized offers for customers rather than curating the โ€˜best fitโ€™ set of offers based on a finite number available.

iGMS features and specs

  • Channel manager
  • Multi-calendar
  • Unified inbox & message templates
  • Automated reviews
  • Cleaning & task management
  • Team Management
  • In-app and email notifications
  • Key exchange management
  • Owner access
  • Financial reports
  • Direct booking management
  • Payment processing
  • Dynamic pricing
  • Website Builder

Analysis of iGMS

Overall verdict

  • Overall, iGMS is considered a reliable and comprehensive tool for those managing multiple rental properties. It is well-regarded for its robust feature set, ease of use, and strong customer support. However, like any software, it may not be suitable for everyone, and potential users should evaluate whether its features align with their specific needs and budget.

Why this product is good

  • iGMS is a popular vacation rental software that offers a range of features designed to help property managers streamline their operations. It includes tools for automating communication with guests, managing bookings, synchronizing calendars across multiple platforms, and handling tasks related to cleaning and maintenance. The platform is known for its user-friendly interface and integration capabilities with major booking sites like Airbnb, Booking.com, and Vrbo. Additionally, iGMS provides reporting and analytics features that help users track performance and optimize their rental business.

Recommended for

    iGMS is highly recommended for property managers and owners who manage multiple vacation rental properties and are looking for efficient tools to automate and simplify their operations. It is well-suited for those who list their properties on multiple booking channels and need a centralized system to manage their workflow. It's also ideal for users who value strong customer support and a platform that can grow with their business.

Eagle Eye videos

Discover the hidden power of Eagle Eye AIR!

More videos:

  • Demo - What is EagleAI?
  • Demo - We exist to help you earn customer loyalty

iGMS videos

iGMS

More videos:

  • Demo - iGMS Demo
  • Demo - iGMS In-depth Demonstration

Category Popularity

0-100% (relative to Eagle Eye and iGMS)
Loyalty Marketing
100 100%
0% 0
Vacation Rental
0 0%
100% 100
Omnichannel Loyalty Platform
Vacation Rental Software
0 0%
100% 100

Questions & Answers

As answered by people managing Eagle Eye and iGMS.

How would you describe the primary audience of your product?

Eagle Eye's answer

  • Retail
  • Travel
  • Hospitality

Who are some of the biggest customers of your product?

Eagle Eye's answer

  • Tesco
  • ASDA
  • Morrisons
  • Waitrose
  • John Lewis & Partners
  • Carrefour
  • Loblaws
  • Woolworths Group
  • Auchan
  • JD Sports
  • Hudson's Bay
  • Pret a Manger
  • Giant Eagle
  • Staples
  • E. Leclerc
  • FairPrice Group
  • Shoppers Drug Mart
  • Virgin

What's the story behind your product?

Eagle Eye's answer

In 2003, in a dimly-lit bedroom in Surrey, England, Eagle Eye was born. Although the business started "sort of by accident" (Steve Rothwell, 2022), it was founded on one core principle โ€“ treating people as they'd like to be treated.

The company was founded in 2003, with its origins traced back to a simple yet ingenious idea by our founder, Steve Rothwell. He was stuck at home, unable to meet his friends for a drink, and so came up with a solution to enable individuals to buy digital beer coupons which could be redeemed in their local pub. The aptly named buymeabeer.com perfectly combined Steveโ€™s three passions - solving problems, seeing things heโ€™s built in the hands of real people in the real world, and, of course, beer. The solution worked, but that was just the start. Within the next few years, the small team of Eagle Eye-ers (many of whom are still working here today) had secured contracts with the likes of Tesco, Pizza Express, and Asda (all of whom are still customers today).

In 2016, Tim Mason joined Steve Rothwell, becoming Eagle Eyeโ€™s CEO and bringing with him 30 years of experience working at Tesco in a number of senior management roles. Most notably, Tim was CMO from 1995 - 2006, where he was responsible for the launch of Tesco Clubcard, a very early pioneer of loyalty and something he is still deeply passionate about today.

Now, more than 20 years since its inception, itโ€™s safe to say weโ€™ve come a long way and that the Eagle (Eye) is soaring. We are now a team of +250 problem solvers, powering personalized marketing at a massive scale for some of the biggest and best-loved retailers in the world. But the core principle of treating people as they would like to be treated remains at the heart of our organization and serves as the secret behind our resounding success.

What makes your product unique?

Eagle Eye's answer

We are the personalization people.

The Golden Rule: Treat people the way they want to be treated. That is the very heart of personalization.

That's why every product we offer enables organizations to follow the golden rule, helping them to earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

We are a team of "Purple" problem solvers - itโ€™s in our DNA

We exist to solve the biggest problems facing the worldโ€™s leading customer-centric businesses.

How do we do that? Through our amazing team of "Purple" people.

To find out more about the values that guide us and our exceptional culture, which enables us to deliver exceptional work, head here: https://eagleeye.com/our-values

Why should a person choose your product over its competitors?

Eagle Eye's answer

Every product we offer helps retailers earn the loyalty of their customers through the power of personalization, whilst we worry about the technology.

We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.

Eagle Eye AIR is the world's most flexible and scalable loyalty and personalization platform.

  • +750m Personalized offers every week
  • +200m Loyalty members
  • 150ms Average API response time

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Eagle Eye and iGMS

Eagle Eye Reviews

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iGMS Reviews

12 Best Cloudbeds Alternatives For 2024
I picked iGMS for this list because of its exceptional ability to synchronize data across multiple platforms. It's unique in its provision of a single dashboard for managing properties across various listing sites, making it the "Best for multi-platform synchronization". iGMS offers the promise of control and consistency, regardless of the platforms you choose to list your...
Source: thehotelgm.com

Social recommendations and mentions

Based on our record, iGMS seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Eagle Eye mentions (0)

We have not tracked any mentions of Eagle Eye yet. Tracking of Eagle Eye recommendations started around Nov 2022.

iGMS mentions (1)

  • Use of Alternate Booking Sites, Thoughts?
    I use igms.com to manage the integrations. Source: almost 4 years ago

What are some alternatives?

When comparing Eagle Eye and iGMS, you can also consider the following products

Talon.One - Talon.One is the world's most flexible Promotion Engine.

Guesty - Guesty is a cloud based software program that is designed to make owning and running an Airbnb or other vacation rental home easier.

Antavo - Antavo helps businesses build their loyalty programs up to 10 times faster and run them on the most powerful Engine with the best Workflow editor on the market. All powered by AI.

Lodgify - Easily create a mobile-friendly website for your vacation rental with a โ€œBook Nowโ€ function. Manage reservations and availabilities efficiently, and instantly synchronize property information with listings on multiple external rental portals.

Loyal Guru - A powerful platform to collect and activate retail customer data in real-time, both online and at point-of-sale.

Hostaway - Hostaway helps you grow and manage your business with the help of advanced automations, marketing, communication and reporting tools.