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AI marketing platform for brands.

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Algorithmic Pricing for online markets | Multiply

Which is more popular?
Website, pricing, platforms and company facts side by side.
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| Website | digraph.dev | multiply.cloud |
| Pricing | ||
| Company | Startup from the United States · 1 - 9 employees | — |
| Listed in |
In their own words, as submitted to SaaSHub.


Digraph is an AI marketing platform for brands. It brings together AI research, market intelligence, website and campaign analysis, specialist AI workflows, and marketer-led guidance to help teams understand what shapes buyer decisions and what to do next. Teams can measure how AI systems...
Multiply is the ultimate repricing tool for ambitious retailers. Sophisticated algorithms constantly monitor your competitors and optimise your prices across all your channels up to 30x per hour. You will find the ‘Goldilocks-perfect’ pricing sweet spot; just low enough to win the Buy Box, but...
What each product offers, as listed by its team.


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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Digraph.dev and Multiply.cloud.
Multiply.cloud's answer:
In 2014, we built a custom repricing product for one of our clients at Stratalis, our first startup. By 2017, it had grown to surpass the capabilities of most solutions on the market. That’s when we realised its full potential and decided to found Multiply. Today, our omnichannel repricing platform helps hundreds of growing eCommerce vendors to price competitively across all their channels and maximize their sales – without hurting their margins.
Multiply.cloud's answer:
Proven results and loyalty: 95% of users stay with Multiply after switching from another repricer.
Superior pricing logic: Instead of oversimplified rules, Multiply uses multivariate algorithms considering nuanced factors like shipping speed, condition, cost structures, etc., to maximize both wins and profits
Broad coverage across platforms: Many tools focus primarily on Amazon. Multiply extends across 130+ channels, enabling sellers to dominate all marketplaces with tailored strategies per channel
Control and transparency: Sellers get full control over strategies, repricing frequency, margin bounds, and can rely on margin calculations that factor in all costs—commissions, shipping, returns, fulfillment
Hands‑on support: Unlike competitors that offer limited self‑service, Multiply pairs users with account managers, provides custom development support, and delivers round‑the‑year help
Multiply.cloud's answer:
Multiply is a highly sophisticated, omnichannel repricing solution that:
Uses granular, channel‑specific algorithms that account for real‑time competitor pricing, costs (like shipping, fees, returns), product condition, and seller reputation to find the price sweet spot—winning the Buy Box at the highest margin possible .
Supports over 130 marketplaces (Amazon, Google Shopping, ManoMano, Fnac, CDiscount, etc.), websites, and comparison platforms—far beyond most competitors
Offers full automation with repricing up to 30 times per hour, unified pricing interface, customizable strategies, and real-time updates—all without manual intervention
Comes with dedicated onboarding, a personal account manager, and year‑round support
Multiply.cloud's answer:
Our primary audience comprises ambitious, growth‑oriented eCommerce sellers and marketplace vendors who:
Operate across multiple sales channels—from Amazon to niche marketplaces and their own storefronts.
Need to scale SKU-level repricing efficiently—whether managing hundreds or millions of items.
Want to win Buy Boxes and maximize margins without entering destructive price wars.
Value data-driven, automated workflows, but still require human support, strategic insights, and flexibility in pricing rules.
Represent both mid‑market and enterprise‑level businesses, including brands onboarding as well as seasoned marketplace professionals.
Share your experience with using Digraph.dev and Multiply.cloud. For example, how are they different and which one is better?
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