Digital Link is the one-stop solution to instantly make digital twins of all your products with GS1 digital link QR codes.

GS1 digital link is the new standard to incorporate product IDs, like GTINs, into web addresses that will soon become the norm, replacing all other 1D barcodes globally. The best thing about digital link QR codes is that they work with both professional scanners at points of sale and distribution centers and with regular consumer smartphones. Delivering different content and experiences depending on who scans them, with which device, and where and when they are scanned.

By simply entering the product ID of an item on our platform, you get its unique digital link, a dynamic QR that encodes the link, and a product page automatically populated with product details.

You can redirect the digital link QR code to a website. Or link it to a Digital Product Passport with all regulatory product information required for your product category (like nutritional facts, disposal instructions, or a product passport), automatically localized for any language with AI. You can also create a product landing from scratch with our super-intuitive page builder and provide customers with rich content and promotions. No coding is required!

Digital Link allows you to generate digital link QR codes for your entire catalog at once with bulk and batch features. We fetch updated product details from the most reliable databases worldwide, and we can integrate with any data source you have, from .csv files to ERPs.

You can customize your 2D barcodes by branding their URLs, using custom domains, and personalizing the appearance of QRs by adding frames with call-to-actions. The content of the digital link can be edited and updated as many times as you need.

Detailed analytics of your digital link QR code visits are available for you to monitor their performance and optimize campaigns.