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DataXu VS NetOwl Name Matcher

Compare DataXu VS NetOwl Name Matcher and see what are their differences

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DataXu logo DataXu

Marketing analytics for brands and agencies.

NetOwl Name Matcher logo NetOwl Name Matcher

NetOwl offers a Machine Learning-based, multilingual name matching tool with the state-of-the-art accuracy and scalability for AML, KYC, Anti-Fraud, etc.
  • DataXu Landing page
    Landing page //
    2023-06-15
  • NetOwl Name Matcher Landing page
    Landing page //
    2023-09-12

DataXu features and specs

  • Comprehensive Reach
    DataXu, now part of Roku, allows advertisers to access Roku’s extensive user base, providing significant reach across varied demographics.
  • Advanced Targeting
    The platform offers advanced targeting options, including demographic, behavioral, and geographic filters, enabling precise audience targeting.
  • Real-time Analytics
    DataXu provides real-time performance analytics, helping marketers quickly adjust their strategies and optimize their campaigns for better outcomes.
  • Programmatic Buying
    The platform supports programmatic ad buying, which automates the purchasing process, leading to more efficient and cost-effective media buys.
  • Cross-device Capabilities
    Advertisers can reach users across different devices, ensuring a cohesive and comprehensive advertising strategy.

Possible disadvantages of DataXu

  • Complexity
    The advanced features and tools offered by DataXu can be overwhelming for beginners or small businesses without dedicated marketing teams.
  • Cost
    The comprehensive services and capabilities come at a higher price point, which may not be feasible for all advertisers, especially smaller companies.
  • Limited Non-video Ad Formats
    As part of Roku, the platform is heavily focused on video advertising, potentially limiting options for advertisers seeking more varied ad formats.
  • Dependence on Third-party Data
    While DataXu offers robust targeting, some of this capability relies on third-party data, which may be subject to privacy regulations and limitations.
  • Integration Challenges
    Integrating DataXu with existing marketing stacks and data platforms can be technically challenging and may require additional resources and expertise.

NetOwl Name Matcher features and specs

No features have been listed yet.

Analysis of DataXu

Overall verdict

  • Good

Why this product is good

  • DataXu, now integrated into Roku's platform, offers robust programmatic advertising solutions with advanced targeting capabilities and a wide range of data-driven insights. This can be highly beneficial for advertisers looking to reach a tailored audience across various digital channels effectively. Roku's scale and reach, particularly in streaming media, provide advertisers with unique opportunities to engage with consumers who are increasingly turning to streaming services.

Recommended for

    DataXu is recommended for advertisers and marketers who are looking to leverage programmatic advertising for more precise targeting and measurement. It's particularly beneficial for brands aiming to reach audiences within the streaming ecosystem, especially those interested in connecting with consumers who are engaged with Roku's platform and other digital media channels.

DataXu videos

+ Add

dataxu | Get a look at our TouchPoint™ DSP - 2 minute walkthrough video

More videos:

  • Review - About dataxu | What does dataxu do?
  • Review - DataXu Programmatic Marketing

NetOwl Name Matcher videos

No NetOwl Name Matcher videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to DataXu and NetOwl Name Matcher)

DataXu

NetOwl Name Matcher

Ad Networks
90 90%
Ad Networks
10% 10
Identity And Access Management
0 0%
Identity And Access Management
100% 100
Small Business
100 100%
Small Business
0% 0
Security & Privacy
0 0%
Security & Privacy
100% 100

User comments

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Social recommendations and mentions

Based on our record, DataXu seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DataXu mentions (1)

  • Manufacturers urged to remove pre-installed apps on new phones
    You don't have to believe me, they advertise it right on their website: https://advertising.roku.com. Source: over 4 years ago

NetOwl Name Matcher mentions (0)

We have not tracked any mentions of NetOwl Name Matcher yet. Tracking of NetOwl Name Matcher recommendations started around Mar 2021.

What are some alternatives?

When comparing DataXu and NetOwl Name Matcher, you can also consider the following products

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

TheOptimalCloud - Privileged Access Management

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

Data Ladder Entity Resolution Software - Data Ladder Entity Resolution

StackAdapt - Native advertising demand side platform.

Cloud Access Manager - We are One Identity: Identity Governance, Access Management, and Privileged Management Solutions for the Real World. Trusted by Leading Brands.

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