Software Alternatives, Accelerators & Startups

DataTap VS Workato

Compare DataTap VS Workato and see what are their differences

DataTap logo DataTap

Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.

Workato logo Workato

Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a โ€œCool Vendor in Social Software and Collaborationโ€.
  • DataTap Landing page
    Landing page //
    2023-10-14
  • Workato Landing page
    Landing page //
    2023-09-16

DataTap

Pricing URL
-
Release Date
2015 January
Startup details
Country
Austria
State
Wien
City
Vienna
Founder(s)
Alexander Igelsbรถck
Employees
100 - 249

Workato

Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Alexey Timanovskiy
Employees
250 - 499

DataTap features and specs

  • Extensive Data Integration
    Adverity offers a wide range of connectors, allowing users to aggregate data from various sources such as social media, e-commerce, and other marketing channels into one platform for unified analysis.
  • Automated Data Workflows
    The platform features robust automation capabilities, which help streamline and automate repetitive data tasks, thereby saving time and reducing human error.
  • Customizable Dashboards
    Users can create highly customizable dashboards tailored to their specific needs, allowing them to visualize data effectively and gain actionable insights.
  • Scalable Solution
    Adverity is designed to grow with your business, offering scalable solutions that accommodate increased data volume and complexity.
  • Advanced Analytics
    The platform provides advanced analytics and machine learning capabilities, enabling users to perform deeper data analysis and predictive modeling.
  • Excellent Customer Support
    Adverity is known for its responsive and knowledgeable customer support team, which helps ensure that users can effectively utilize the platform.

Possible disadvantages of DataTap

  • Cost
    Adverity's pricing model can be quite expensive, especially for smaller businesses or startups that may have limited budgets.
  • Learning Curve
    The platform has a somewhat steep learning curve, which may require significant time and effort to master, especially for users who are not data-savvy.
  • Customization Limitations
    While the platform is highly customizable, there may be limitations in terms of specific customizations that advanced users or larger enterprises may require.
  • Integration Complexity
    Integrating Adverity with some legacy systems or less common data sources may be complex and time-consuming, requiring additional technical expertise.
  • Data Latency
    In some cases, users may experience delays in data updates, which can affect real-time decision-making processes.

Workato features and specs

  • Ease of Use
    Workato offers a user-friendly interface with low-code/no-code capabilities, making it accessible for non-technical users to build and manage automated workflows.
  • Extensive Integrations
    The platform supports a wide range of integrations with major applications and services, allowing businesses to connect disparate systems and streamline processes.
  • Scalability
    Workato can handle large-scale automation projects, making it suitable for both small businesses and large enterprises.
  • Advanced Features
    The platform includes advanced functionalities like AI, machine learning, and natural language processing, which can enhance complex workflows.
  • Security
    Workato ensures robust security features, including data encryption and compliance with various industry standards, which is crucial for protecting sensitive information.

Possible disadvantages of Workato

  • Cost
    Workato can be relatively expensive compared to other automation tools, which might deter small businesses or individuals with limited budgets.
  • Learning Curve for Advanced Features
    While the basic features are easy to use, mastering the more advanced functionalities may require significant time and effort.
  • Complex Pricing Structure
    The pricing model can be complex and may not be straightforward for new users to understand, potentially leading to unexpected costs.
  • Performance Issues
    Some users have reported occasional performance issues, such as slow execution times for tasks, especially when dealing with large volumes of data.
  • Limited Custom Scripting
    Although it supports a wide range of integrations, there's limited flexibility for custom scripting compared to other more developer-focused platforms.

Analysis of DataTap

Overall verdict

  • Overall, DataTap is considered a good choice for companies looking to improve their data management and analytics processes. Its flexibility and scalability make it suitable for both small businesses and large enterprises. While some users may find it relatively expensive, the value it provides in terms of time savings and data insights justifies the cost for many organizations.

Why this product is good

  • DataTap by Adverity is highly regarded due to its powerful data integration capabilities, which allow businesses to easily consolidate data from multiple sources into a single platform. It offers a robust suite of features for data transformation, automation, and analytics, making it a versatile tool for data-driven decision-making. The platform is praised for its user-friendly interface, comprehensive support for a wide range of data connectors, and ability to scale with enterprise needs.

Recommended for

    DataTap is recommended for marketing professionals, data analysts, and business intelligence teams who need to integrate, manage, and analyze data from diverse sources. It is particularly beneficial for organizations that require a deep understanding of their marketing performance, customer behavior, and other critical business metrics. Additionally, businesses looking to automate repetitive data handling tasks and enhance the accuracy of their data insights would benefit from this platform.

Analysis of Workato

Overall verdict

  • Workato is considered a strong choice for businesses seeking to streamline operations through integration and automation. Its robust features, scalability, and flexibility make it suitable for a wide range of industries and use cases.

Why this product is good

  • Workato is a popular integration and automation platform that allows businesses to connect various applications and automate workflows without extensive coding. It is renowned for its user-friendly interface, extensive library of pre-built integrations, and ability to handle complex automation tasks, which makes it appealing for both technical and non-technical users.

Recommended for

    Workato is recommended for medium to large businesses looking for a comprehensive integration solution, IT teams aiming to reduce manual processes, and organizations that want to empower business users to create their own automations while maintaining IT oversight.

DataTap videos

No DataTap videos yet. You could help us improve this page by suggesting one.

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Workato videos

Webinar Series by Workato | Introduction to Workato (Main)

More videos:

  • Review - Workato Product Updates - February 2020
  • Review - Vijay Tella, Workato CEO: Welcome to the New Era of Automation

Category Popularity

0-100% (relative to DataTap and Workato)
Data Integration
34 34%
66% 66
Marketing Analytics
100 100%
0% 0
Web Service Automation
0 0%
100% 100
ETL
57 57%
43% 43

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare DataTap and Workato

DataTap Reviews

Best Affordable Alternatives to Supermetrics
Adverity lists marketing agencies, e-commerce, technology, consumer packaged goods and retail, telecommunications, media, and entertainment as just some of the many sectors it serves on its website. Adverityโ€™s features and capabilities make it a good fit for large companies with in-house Python developers and data analysts. But, itโ€™s also a good option for small businesses...
Source: adsbot.co
Funnel.io โ€” Data integration platform with 500+ data sources
Adverity offers a data integration and data visualisation platform. Like Datorama, it letโ€™s you connect all marketing data and visualise it in itโ€™s own platform. It also letโ€™s you visualise data in your favorite BI platform such as Data Studio or Power BI
Source: www.windsor.ai

Workato Reviews

Top MuleSoft Alternatives for ITSM Leaders in 2025
In recent years, MuleSoft has expanded its focus into process automation, offering robotic process automation (RPA) and intelligent document processing (IDP) functionality. These areas bring MuleSoftโ€™s service offering closer to broad, intelligent automation platforms like Workato and UiPath but away from an integration service vendor.
Source: www.oneio.cloud
The Best MuleSoft Alternatives [2024]
Workato is an integration solution that uses recipes โ€” a set of pre-made instructions โ€” to control how systems interact with each other.
Source: exalate.com
Top 15 MuleSoft Competitors and Alternatives
Workato is a leader in enterprise automation that provides a no-code platform for automating business workflows. In Aug 2022, Workato was named to the Forbes Cloud 100 list. The company serves over 17,000 brands, including Broadcom, Intuit, and Box. [5]
Top 9 MuleSoft Alternatives & Competitors in 2024
From ticketing systems and monitoring tools to cloud services and databases, Workato seamlessly integrates with a wide range of applications. This ensures smooth information flow across your IT ecosystem. By leveraging Workato, you can focus on strategic initiatives, enhance service delivery, and achieve operational excellence.
Source: www.zluri.com
7 Best Zapier Alternatives to Meet Your Integration Needs
Zapierรขย€ย™s pricing, while high, is more justifiable than Workatoรขย€ย™s. Workato doesnรขย€ย™t make its pricing information public to begin with. Workato compels the buyers to go through its sales and demo process to give them custom pricing.

Social recommendations and mentions

Based on our record, DataTap seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DataTap mentions (1)

Workato mentions (0)

We have not tracked any mentions of Workato yet. Tracking of Workato recommendations started around Mar 2021.

What are some alternatives?

When comparing DataTap and Workato, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Xplenty - Xplenty is the #1 SecurETL - allowing you to build low-code data pipelines on the most secure and flexible data transformation platform. No longer worry about manual data transformations. Start your free 14-day trial now.

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.

Segment - We make customer data simple.

Boomi - The #1 Integration Cloud - Build Integrations anytime, anywhere with no coding required using Dell Boomi's industry leading iPaaS platform.