
PitchBook
Wellfound
CB Insights
ZoomInfo
OpenVC
BetaList
Product Hunt
Crunchbase is a platform for discovering industry trends, investments, and news about companies around the world.

Year/Make/Model fitment search for Shopify. 8 verticals, Smart Parse, and your data in Shopify metaobjects — not a vendor database. Free tier, Pro at $49.

Which is more popular?
Based on our record, Crunchbase seems to be more popular. It has been mentioned 20 times since March 2021.
Website, pricing, platforms and company facts side by side.
|
|
|
|
|---|---|---|
| Website | crunchbase.com | normalview.pro |
| Pricing | ||
| Platforms | — | |
| Company | 2022 | Startup from the United States · 1 - 9 employees · 2026 |
| Listed in |
In their own words, as submitted to SaaSHub.


No description of Crunchbase yet.
ViewForge is a Year Make Model (YMM) parts finder for Shopify. Shoppers pick their vehicle, machine or device from cascading dropdowns and see only the parts that fit. Fitment search works across eight verticals — auto, motorcycle, tractor, marine, power equipment, bicycle, printer and...
What each product offers, as listed by its team.


Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
No analysis of ViewForge yet.
Walkthroughs and reviews on video.
CrunchBase Review and Tutorial
More videos
ViewForge: YMM Search & Filter
How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Crunchbase and ViewForge.
ViewForge's answer:
Three things. (1) Data ownership: ViewForge writes fitment as Shopify metaobjects native to your store — most competitors store fitment in their own database. (2) 8 verticals out of the box: auto, motorcycle, tractor, marine, power equipment, bicycle, printer, electronics — most competitors are automotive-only. (3) Smart Parse: extract fitment automatically from your existing product titles and descriptions instead of re-typing everything.
ViewForge's answer:
Data ownership. Fitment lives in your Shopify metaobjects, so uninstalling does not take your compatibility data with it. Convermax, EasySearch and PartFinder all keep it in their own databases, and getting it back depends on their export tooling on the day you cancel.
Cost at the low end. The search widget, the compatibility table on the product page and the saved-vehicle garage are all on the free tier, up to 50 products, with no expiry. EasySearch puts the table and the garage behind its $75/month Premium plan. Convermax starts at $250/month.
Automotive and non-automotive coverage. Eight built-in templates, and fully custom templates from $19/month, for catalogs that do not decompose into Year/Make/Model at all.
ViewForge's answer:
Shopify merchants whose customers need to know whether a part fits before they will buy it — and who do not have an engineer on staff to build that themselves.
Concretely: auto and truck parts retailers, powersports and motorcycle dealers, tractor and agricultural parts sellers, marine and outboard suppliers, small-engine and power equipment stores, bicycle and e-bike component shops, printer supply merchants, and electronics accessory sellers.
Catalog sizes run from a few dozen products on the free tier up into the tens of thousands; it is running in production on a catalog of roughly 40,000 SKUs. The common thread is not the industry — it is that "does this fit my thing" is the question deciding the sale.
ViewForge's answer:
ViewForge came out of agency work. Normal View was building for a parts retailer running roughly 12,000 SKUs who needed fitment search, and every app we evaluated stored the merchant's compatibility data in the vendor's own database.
That is a strange trade when you look at it directly. Fitment data is genuinely expensive to produce — it is weeks of work — and the merchant would not own the result. It would belong to whichever app happened to be installed that year.
Shopify metaobjects made a different answer possible: write fitment as native structured data inside the merchant's own store. The theme reads it, the Storefront API queries it, Admin GraphQL exports it, and it is still there after an uninstall. That decision is what the rest of the app is built around.
Everything else came from real catalogs rather than a roadmap. Eight verticals exist because a tractor catalog is not Year/Make/Model. Smart Parse exists because that retailer had already written fitment into 12,000 product titles, and nobody was ever going to retype them.
ViewForge's answer:
Share your experience with using Crunchbase and ViewForge. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


TechCrunch Crunchbase provides insights into the latest SaaS companies, funding rounds, and industry trends, serving as a valuable resource for investors and professionals, offering essential insights into the...
We have no reviews of ViewForge yet. Be the first one to post
Recommendations tracked on public social media and blogs since March 2021.


Where are you? Go to startup events and meetups. A lot of angel groups have websites that take unsolicited proposals. crunchbase.com might give you some ideas of who to pursue. Source: over 3 years ago
Lots of things that make you go Hmmmmmmmm here. New investor (Michael H. Giles) is also CEO of Embed Financial Technologies. More info about him can be found on crunchbase.com . Looks like Mr. Giles has funded, or founded companies that... Source: over 3 years ago
LinkedIn works for most use cases. Glassdoor / Indeed is trash for tech jobs. For startups, it helps to filter down the noise. Topstartups.io is good for that; same with crunchbase.com but they will paywall you hard. Source: almost 4 years ago
Tracking ViewForge since Aug 2026.
When comparing Crunchbase and ViewForge, you can also consider the following products.

PitchBook is an award winning data & technology provider for the global private equity and...
Compare PitchBook to Crunchbase or ViewForge:

Where the startup world goes to find what’s next.
Compare Wellfound to Crunchbase or ViewForge:

CB Insights is a company database for the venture capital and corporate development community.
Compare CB Insights to Crunchbase or ViewForge:

ZoomInfo is a B2B database providing detailed business information on people and companies.
Compare ZoomInfo to Crunchbase or ViewForge:

OpenVC is a startup fundraising platform with 15,000+ verified investors, a powerful CRM, and pitch deck tracking tools. It’s free forever with no commissions—making fundraising more transparent and efficient.
Compare OpenVC to Crunchbase or ViewForge:

BetaList provides an overview of upcoming internet startups. Discover and get early access to the future.
Compare BetaList to Crunchbase or ViewForge: