Software Alternatives & Startups

Crunchbase VS ViewForge

Compare Crunchbase VS ViewForge and see what are their differences

Crunchbase

Crunchbase is a platform for discovering industry trends, investments, and news about companies around the world.

Rating
0 reviews
ViewForge

Year/Make/Model fitment search for Shopify. 8 verticals, Smart Parse, and your data in Shopify metaobjects — not a vendor database. Free tier, Pro at $49.

Rating
0 reviews
Pricing
Freemium Free trial $19 / Monthly ($19/month Starter 1,000 products, custom templates, CSV import)
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Crunchbase seems to be more popular. It has been mentioned 20 times since March 2021.

social mentions
20 vs 0
Startups popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

Crunchbase
ViewForge
Website crunchbase.com normalview.pro
Pricing
Freemium Free trial $19 / Monthly ($19/month Starter 1,000 products, custom templates, CSV import) Official pricing
Platforms —
Shopify
Company 2022 Startup from the United States · 1 - 9 employees · 2026
Listed in

About Crunchbase and ViewForge

In their own words, as submitted to SaaSHub.

Crunchbase
ViewForge

No description of Crunchbase yet.

ViewForge is a Year Make Model (YMM) parts finder for Shopify. Shoppers pick their vehicle, machine or device from cascading dropdowns and see only the parts that fit. Fitment search works across eight verticals — auto, motorcycle, tractor, marine, power equipment, bicycle, printer and...

Read more about ViewForge

Features and specs

What each product offers, as listed by its team.

Crunchbase 5 features
ViewForge 9 features
  • Comprehensive Database
    Crunchbase offers extensive and detailed information on startups, investors, funding rounds, and industry trends, making it an invaluable resource for entrepreneurs, investors, and market analysts.
  • User-Friendly Interface
    The platform is designed to be intuitive and easy to navigate, allowing users to quickly find the information they need with minimal hassle.
  • Frequent Updates
    Crunchbase regularly updates its data, ensuring that users have access to the most current information available. This timeliness is crucial for making informed business decisions.
  • Integration Capabilities
    Crunchbase can be integrated with various other tools and platforms through its API, enabling users to seamlessly incorporate its data into their workflows.
  • Customizable Search Filters
    Users can apply multiple filters to narrow down search results, making it easier to find specific information tailored to their needs.

Possible disadvantages

  • High Cost for Premium Features
    While Crunchbase offers a free tier with limited access, many of the more advanced features and in-depth data require a paid subscription, which can be expensive for smaller startups and individual users.
  • Data Accuracy Issues
    Although Crunchbase strives to maintain accurate information, the platform relies on user-generated content and external sources, which can sometimes lead to discrepancies and outdated data.
  • Limited Historical Data
    The platform focuses more on current and recent information, with limited historical data available. This can be a drawback for users needing long-term trend analysis.
  • Complex Data Export
    Exporting data from Crunchbase can be cumbersome, especially for users who need to extract large datasets for further analysis.
  • Potential Over-Reliance
    Given its extensive database, users might become overly reliant on Crunchbase, potentially neglecting other valuable sources of information.
  • Fitment Information
    Cascading Year/Make/Model fitment search, up to four levels
  • Vertical integration nobody else has
    8 built-in vertical templates, plus custom templates on paid tiers
  • Shopify Metaobjects
    Fitment stored as native Shopify metaobjects — your data survives uninstall
  • Smart Data Processing
    Smart Parse: extract fitment from existing product titles and descriptions, with confidence scoring
  • CSV Import/Export
    CSV import with fuzzy matching and a coverage dashboard
  • ACES / PIES
    ACES / PIES import and NHTSA VIN decoding
  • My Garage
    Saved-vehicle garage, compatibility table, and product-page fit notice
  • Context Aware Fitment Search
    Collection-level fitment assignment
  • No Obligations
    Free tier with no expiry, up to 50 products

Analysis

An editorial look at what each product does well and who it suits.

Crunchbase
ViewForge

Overall verdict

  • Crunchbase is generally considered a good resource for business intelligence, especially for those involved in the startup ecosystem. Its extensive database makes it valuable for anyone looking to gain insights into market trends, investment opportunities, and competitive analysis.

Why this product is good

  • Crunchbase is a comprehensive platform that provides detailed information on companies, startups, investors, and industry trends. It is widely used by entrepreneurs, investors, and business professionals to conduct research, analyze industry patterns, and find networking opportunities. Information is regularly updated, making it a reliable source for the latest business insights.

Recommended for

  • Entrepreneurs looking to understand market dynamics and competition
  • Investors seeking potential investment opportunities and due diligence
  • Business professionals and analysts conducting market research
  • Networking purposes for individuals interested in startups and venture capital

No analysis of ViewForge yet.

Videos

Walkthroughs and reviews on video.

Crunchbase 3 videos + Add
ViewForge 1 video + Add

CrunchBase Review and Tutorial

More videos

  • - Crunchbase - How We Find Leads On The Best Startup Directory (2018)
  • - How To Make Money Using CRUNCHBASE in Recruiting

ViewForge: YMM Search & Filter

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Crunchbase
ViewForge
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing Crunchbase and ViewForge.

What makes your product unique?

ViewForge's answer:

Three things. (1) Data ownership: ViewForge writes fitment as Shopify metaobjects native to your store — most competitors store fitment in their own database. (2) 8 verticals out of the box: auto, motorcycle, tractor, marine, power equipment, bicycle, printer, electronics — most competitors are automotive-only. (3) Smart Parse: extract fitment automatically from your existing product titles and descriptions instead of re-typing everything.

Why should a person choose your product over its competitors?

ViewForge's answer:

Data ownership. Fitment lives in your Shopify metaobjects, so uninstalling does not take your compatibility data with it. Convermax, EasySearch and PartFinder all keep it in their own databases, and getting it back depends on their export tooling on the day you cancel.

Cost at the low end. The search widget, the compatibility table on the product page and the saved-vehicle garage are all on the free tier, up to 50 products, with no expiry. EasySearch puts the table and the garage behind its $75/month Premium plan. Convermax starts at $250/month.

Automotive and non-automotive coverage. Eight built-in templates, and fully custom templates from $19/month, for catalogs that do not decompose into Year/Make/Model at all.

How would you describe the primary audience of your product?

ViewForge's answer:

Shopify merchants whose customers need to know whether a part fits before they will buy it — and who do not have an engineer on staff to build that themselves.

Concretely: auto and truck parts retailers, powersports and motorcycle dealers, tractor and agricultural parts sellers, marine and outboard suppliers, small-engine and power equipment stores, bicycle and e-bike component shops, printer supply merchants, and electronics accessory sellers.

Catalog sizes run from a few dozen products on the free tier up into the tens of thousands; it is running in production on a catalog of roughly 40,000 SKUs. The common thread is not the industry — it is that "does this fit my thing" is the question deciding the sale.

What's the story behind your product?

ViewForge's answer:

ViewForge came out of agency work. Normal View was building for a parts retailer running roughly 12,000 SKUs who needed fitment search, and every app we evaluated stored the merchant's compatibility data in the vendor's own database.

That is a strange trade when you look at it directly. Fitment data is genuinely expensive to produce — it is weeks of work — and the merchant would not own the result. It would belong to whichever app happened to be installed that year.

Shopify metaobjects made a different answer possible: write fitment as native structured data inside the merchant's own store. The theme reads it, the Storefront API queries it, Admin GraphQL exports it, and it is still there after an uninstall. That decision is what the rest of the app is built around.

Everything else came from real catalogs rather than a roadmap. Eight verticals exist because a tractor catalog is not Year/Make/Model. Smart Parse exists because that retailer had already written fitment into 12,000 product titles, and nobody was ever going to retype them.

Which are the primary technologies used for building your product?

ViewForge's answer:

  • TypeScript
  • Shopify metaobjects, as the fitment data store
  • Shopify theme app extensions for the storefront components: fitment search, saved-vehicle garage, compatibility table, product-page fit notice
  • Shopify Storefront API, for querying fitment from the theme
  • Shopify Admin GraphQL API, for writing and exporting fitment records
  • NHTSA vehicle database, for VIN decoding
  • ACES and PIES XML parsing, for automotive catalog import

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Crunchbase no reviews yet
ViewForge no reviews yet

We have no reviews of ViewForge yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Crunchbase 20 mentions
ViewForge 0 mentions
  • How/Where can I contact VCs/Angel Investors?
    Where are you? Go to startup events and meetups. A lot of angel groups have websites that take unsolicited proposals. crunchbase.com might give you some ideas of who to pursue. Source: over 3 years ago
  • Investor Takes 7% Stake in Tiny $QMCI
    Lots of things that make you go Hmmmmmmmm here. New investor (Michael H. Giles) is also CEO of Embed Financial Technologies. More info about him can be found on crunchbase.com . Looks like Mr. Giles has funded, or founded companies that... Source: over 3 years ago
  • Is LinkedIn the best site for finding jobs in our field?
    LinkedIn works for most use cases. Glassdoor / Indeed is trash for tech jobs. For startups, it helps to filter down the noise. Topstartups.io is good for that; same with crunchbase.com but they will paywall you hard. Source: almost 4 years ago

View more

Tracking ViewForge since Aug 2026.

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