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CodeIgniter VS Google Ad Manager

Compare CodeIgniter VS Google Ad Manager and see what are their differences

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CodeIgniter logo CodeIgniter

A Fully Baked PHP Framework

Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.
  • CodeIgniter Landing page
    Landing page //
    2023-10-21
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02

CodeIgniter features and specs

  • Performance
    CodeIgniter is known for its exceptional performance and fast execution, which is beneficial for applications requiring quick load times.
  • Documentation
    CodeIgniter offers comprehensive and clear documentation, making it easier for developers to understand and use the framework effectively.
  • Easy to Learn
    CodeIgniter's simple and straightforward syntax makes it relatively easy for beginners to learn and start developing applications quickly.
  • Lightweight
    The framework is lightweight and does not impose many dependencies or require a specific server environment, providing flexibility to developers.
  • Community Support
    CodeIgniter has a strong and active community, which means plenty of resources, forums, and add-ons are available for developers.
  • Built-in Security Features
    CodeIgniter comes with built-in security features like XSS filtering and CSRF protection, helping developers to secure their applications with minimal effort.
  • MVC Architecture
    The framework follows the Model-View-Controller (MVC) architecture, promoting clean code separation and better organization of the project.

Possible disadvantages of CodeIgniter

  • Lack of Modern Features
    CodeIgniter does not include many modern features found in other frameworks, such as built-in ORM or out-of-the-box RESTful API support.
  • Limited Modular Extensions
    It has fewer modular extensions compared to other frameworks like Laravel or Symfony, which can limit code reusability and scalability.
  • Manual Routing
    Routing in CodeIgniter is somewhat manual and less intuitive compared to other frameworks that offer more automatic and flexible routing mechanisms.
  • Outdated PHP Practices
    Some of the practices and conventions in CodeIgniter are considered outdated with respect to modern PHP development trends.
  • No Built-in Authentication
    CodeIgniter does not come with a built-in authentication system, requiring developers to implement their own or use third-party libraries.
  • Less Emphasis on Testing
    CodeIgniter has less built-in support and emphasis on unit testing compared to other frameworks like Laravel, making it harder to implement TDD or BDD.
  • Lack of Native Composer Support
    The framework's native support for Composer, PHP's dependency manager, is not as robust as other modern frameworks, which can complicate dependency management.

Google Ad Manager features and specs

  • Comprehensive Ad Management
    Google Ad Manager integrates various facets of ad placement, trafficking, and reporting into a single platform, making it easier for publishers to manage their advertisements across multiple channels.
  • Advanced Targeting Capabilities
    It offers advanced targeting options based on factors like demographics, interests, and behaviors, allowing for personalized ad experiences and increased relevance for the audience.
  • Robust Reporting Tools
    Google Ad Manager provides detailed reporting and analytics, helping users measure performance, track revenue, and optimize their ad strategies in real-time.
  • Scalability
    Suitable for organizations of any size, from small businesses to large enterprises, making it a versatile solution that can grow with your business needs.
  • Integration with Google Ecosystem
    Seamlessly integrates with other Google products like Google Analytics and Google Marketing Platform, creating a cohesive digital marketing ecosystem.

Possible disadvantages of Google Ad Manager

  • Complexity
    The platform can be overwhelming for beginners due to its comprehensive features and interface, requiring time and effort to fully understand and utilize.
  • Cost
    While it offers a free tier, advanced features and higher usage levels can lead to significant costs, which might not be suitable for small businesses with limited budgets.
  • Learning Curve
    Even experienced marketers may face a steep learning curve when initially using the platform, which may require additional training or support.
  • Data Privacy Concerns
    Given its extensive data collection and targeting capabilities, there may be concerns regarding data privacy and compliance with global regulations like GDPR and CCPA.
  • Dependence on Google Ecosystem
    Heavy reliance on the Google ecosystem could be a drawback for those looking to diversify their digital marketing tools or who have concerns about vendor lock-in.

CodeIgniter videos

+ Add

PHP CodeIgniter tutorial: What is CodeIgniter and why should I use it? | lynda.com

More videos:

  • Review - Laravel vs Codeigniter - A quick comparison for you to decide
  • Review - Review Codeigniter 4

Google Ad Manager videos

+ Add

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Category Popularity

0-100% (relative to CodeIgniter and Google Ad Manager)

CodeIgniter

Google Ad Manager

Web Frameworks
100 100%
Web Frameworks
0% 0
Ad Networks
0 0%
Ad Networks
100% 100
Developer Tools
100 100%
Developer Tools
0% 0
Advertising
0 0%
Advertising
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare CodeIgniter and Google Ad Manager

CodeIgniter Reviews

  1. Careem
    A PSR-compliant framework with diverse set of facilities and capabilities

    You can build any kinds of web apps and sites with this framework without consuming substantial server resources.

    🏁 Competitors: Lumen Framework
CakePHP vs CodeIgniter: Which PHP Framework is Best for Development?
CodeIgniter: CodeIgniter was developed by EllisLab and released in February 2006. It is known for its simplicity and speed, designed to help developers create full-featured web applications quickly. CodeIgniter emphasizes a lean and minimalistic approach, providing just enough to get the job done without imposing too many restrictions.
Source: blog.radwebhosting.com
Top 5 Laravel Alternatives
CodeIgniter is simpler to use for the majority of developers. Laravel’s convenience is matched only by its adherence to a small set of standards and guidelines. CodeIgniter also offers improved error handling and more leeway in terms of customization. Overall, in comparison of Laravel and CodeIgniter, CodeIgniter might be the simpler choice for most web programmers.
Source: www.etatvasoft.com
Framework review: Laravel vs CodeIgniter
Let's start with CodeIgniter first. It focuses on performance and speed. It offers a simple, easy-to-learn syntax, making it ideal for beginners. CodeIgniter uses its own proprietary Active Record implementation for database operations, which provides a simple and intuitive way to interact with data. Unlike Laravel, CodeIgniter does not enforce a specific architectural...
Source: infinyhost.com
10 Ruby on Rails Alternatives For Web Development in 2022
Laravel is a PHP web framework that was built by Taylor Otwell in 2011 as an attempt to replace the older framework CodeIgniter that lacked some important features, like built-in customer authentication and user authorization. The current version of the framework, Laravel 8.16 has a great infrastructure of web development tools that facilitate queue monitoring, server...
Source: www.ideamotive.co
The Most Popular PHP Frameworks to Use in 2021
Laravel is billed as “The PHP Framework for Web Artisans.” It was developed by Taylor Otwell, who wanted a framework with elements that CodeIgniter didn’t have, such as user authentication.
Source: kinsta.com

Google Ad Manager Reviews

We have no reviews of Google Ad Manager yet.
Be the first one to post

Social recommendations and mentions

Based on our record, CodeIgniter should be more popular than Google Ad Manager. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

CodeIgniter mentions (10)

  • 19+ Laravel Best Practices for Developers in 2024
    For history's sake, you should know that Laravel was built in place of the CodeIgniter framework as a modern replacement because the CodeIgniter framework missing important core features such as built-in support for user authentication and authorization. Since its initial launch in 2011, Laravel has implemented built-in support for localization, views, dealing with sessions, routing the request to the specific... - Source: dev.to / 2 months ago
  • How to Install Codeigniter on a Local Server in 2025?
    Visit the CodeIgniter official download page and download the latest version. - Source: dev.to / 2 months ago
  • Top 12 PHP Frameworks For Web Development in 2024
    CodeIgniter is an open-source PHP framework with 18k+ stars and 7.8K forks on GitHub. It follows the Model-View-Controller (MVC) architecture and provides a structured way to create and organize code. It provides a set of libraries and an intuitive interface to accelerate PHP web app development. - Source: dev.to / over 1 year ago
  • Why I selected Elixir and Phoenix as my main stack
    Over the years I have tried different frameworks, mostly in PHP, like Code Igniter (2010), ProcessWire (2014) and Laravel (2015). - Source: dev.to / over 2 years ago
  • In One Minute : CodeIgniter
    CodeIgniter is an open-source php web application framework created by EllisLab Inc and it is now a project of British Columbia Institute of Technology. The framework implements a modified version of the Model-View-Controller design pattern. It is praised for its performance and the quality of its documentation. It's currently licensed under the MIT License, although the previous version was released under the... - Source: dev.to / over 2 years ago
View more

Google Ad Manager mentions (4)

  • What is Prebid.js & how to debug it using Requestly!
    Prebid.js is an open-source header bidding wrapper that enables publishers to conduct auctions for their ad inventory across multiple demand sources. It integrates seamlessly with ad servers like Google Ad Manager, allowing publishers to increase competition and, consequently, ad revenue. - Source: dev.to / 9 months ago
  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 3 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: about 4 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: about 4 years ago

What are some alternatives?

When comparing CodeIgniter and Google Ad Manager, you can also consider the following products

Laravel - A PHP Framework For Web Artisans

OpenX - Ad technology platform available as a hosted service or as an open source download.

Django - The Web framework for perfectionists with deadlines

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

CakePHP - The Rapid Development Framework for PHP

AerServ - AerServ offers monetization solution for mobile publishers.

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