ClickGUARD

Website

clickguard.com

Pricing URL

Official ClickGUARD Pricing

$ Details

paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)

Platforms

Wordpress Slack Web

Release Date

2016 October

Categories

#Fraud Detection And Prevention #Fraud Prevention #PPC #Digital Marketing #Ads Performance

4C Insights

Website

4cinsights.com

Pricing URL

-

$ Details

-

Platforms

-

Release Date

-

Categories

#Advertising #PPC #Marketing Platform #Marketing Budget

ClickGUARD features and specs

• Proxy VPN detection
  Identify, flag, and create block rules based on proxy VPN network detection.
• GEO location protection
  Detect and block clicks from networks outside your targeted continent or specific countries.
• Time-on-site conditions
  Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
• Click frequency protection
  Identify, flag, block and label fraud based on unique click and account entity clicks.
• Target frequency protection
  Campaign, Adgroup, keyword, domain, and landing page based target rules.
• Conversion based protection
  Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
• Invalid click protection
  Advanced invalid clicks protection that exceeds default one Google Ads is offering.
• Click intensity protection
  Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
• Campaign level protection
  Create and apply rules to specific campaigns within your account.
• Keyword level protection
  Create and apply rules to specific Keyword clicks within your account.
• Threat level classification
  Set rules to identify, flag and block disruptive click patterns.
• Bot detection
  Detect, identify, and block crawler bot traffic based on signature.
• AdGroup level protection
  Create and apply rules to specific AdGroups within your account.
• Device level protection
  Create and apply rules to specific device type clicks within your account.
• IP range level protection
  Create and apply rules to specific IP addresses and IP ranges within your account.
• Forensic reports
  Google Ads click reporting from more than 40 data-points and associated relational details.
• Keyword click reports
  Keyword object analysis reports with relational flags based on unique account rules.
• Device tracking reports
  Individual device ID tracking and post-click behavior analysis reports.
• Scheduled summary reports
  This is an easy way to get the latest stats from your ClickGUARD account.
• IP address and IP range reports
  IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
• Placement source reports
  Google Ads display network analysis with ad placement quality assessment.
• On-demand CSV export
  At any point you are able to grab an on-demand export of data in the CSV format.
• Click quality reports
  Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
• Set search campaign click cap
  Limit the number of Search clicks every user can perform before being blocked.
• Organic traffic monitoring
  See how are organic visitors behaving on your website.
• Ad placements whitelist
  Whitelist placement domains that should never be blocked by ClickGUARD rules.
• Custom duration exclusions
  Set a default or a custom duration for all blocking and excluding actions.
• Set display campaign click cap
  Limit the number of Display clicks every user can perform before being blocked.
• Pausing campaigns
  In extreme conditions of intensive fraud activity system can automatically pause campaigns.
• IP address whitelist
  Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
• Manage audiences of converters
  Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
• Website platform integrations
  Easy installation and integration with most dozens of Web / CMS platform.
• Email and Slack notifications
  Receive the most important notifications directly to your email or Slack in real-time.
• WordPress plugin
  Native WordPress integration for fast and easy direct tracking code deployment.
• Custom flagging
  Flags clicks that trigger custom rules as a result of blocking actions.
• Aliases tags
  Assign aliases to common IPs, placements, devices, and other entities.

4C Insights features and specs

• Comprehensive Ad Insights
  4C Insights provides detailed analytics and insights into ad performance across multiple platforms, allowing businesses to optimize their marketing strategies.
• Cross-Channel Integration
  The platform supports integration with various social media and advertising channels, enabling centralized management and analysis of ad campaigns.
• Advanced Targeting Capabilities
  4C Insights offers sophisticated audience targeting and segmentation capabilities, helping advertisers reach specific demographics more effectively.
• User-Friendly Interface
  The platform is praised for its intuitive and easy-to-navigate interface, making it accessible for both seasoned marketers and newcomers.
• Strong Reporting Features
  Users appreciate the robust reporting tools that allow for customizable reports and deeper insights into campaign performance.

Possible disadvantages of 4C Insights

• Steep Learning Curve
  Despite its user-friendly interface, mastering the full range of features offered by 4C Insights can be challenging for some users without dedicated training.
• Cost Considerations
  The platform may be expensive for small businesses or startups with limited budgets, as it is typically geared towards larger enterprises with significant advertising expenditures.
• Occasional Technical Issues
  Some users have reported experiencing technical glitches or slow performance, which can hinder the effectiveness of managing campaigns.
• Limited Customization Options
  While the platform offers strong reporting features, some users find the customization options for dashboards and reports to be lacking compared to other tools.
• Dependence on Internet Connection
  As a web-based platform, 4C Insights requires a stable internet connection, which can be a limitation in areas with poor connectivity.

Analysis of ClickGUARD

Click Fraud Protection for Google Ads by ClickGUARD

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