Cascade is a digital advertising optimization platform built for teams who want agency-level performance without agency-level overhead. Connect your ad accounts and website analytics, then ask questions in plain English. Cascade’s AI surfaces what’s driving results, flags issues, and turns insights into concrete next actions.

Instead of stopping at dashboards or spreadsheets, Cascade is designed for analysis to action. It recommends budget reallocations, experiment ideas, targeting changes, and creative next steps, then helps you execute quickly so your team isn’t stuck in endless manual checks and back-and-forth.

Cascade supports multi-channel ad operations, including Google, Meta, TikTok, Apple Search Ads, and Amazon Ads, alongside web analytics. You get a single view of performance across channels, with explanations of tradeoffs and a clear history of what changed and why. Over time, every decision and outcome feeds a data-learning-execution loop that improves future recommendations.

Cascade is ideal for D2C and growth-focused businesses running paid acquisition across multiple channels and trying to scale with a lean in-house team. It helps you move faster on weekly optimization, new campaign launches, and budget planning, while reducing the specialist time required to maintain performance.

Teams use Cascade to:

• unify web and ad data in one place
• find wasted spend and scaling opportunities faster
• optimize budgets based on ROAS, CAC, and conversion signals
• bring key ad operations in-house and cut operational costs

Early pilots have shown meaningful efficiency and performance improvements, including lower CPC and higher clicks, and Cascade has already secured strong early customer interest.

Quantive is the world’s leading Strategy Execution Platform based on the OKR management methodology. By embedding strategic context, priorities, and progress into the day-to-day, Quantive creates organizations that excel at execution. With over 2,000 global customers across enterprises, not-for-profits, startups, and governments, Quantive helps today's businesses accelerate growth and transformational change by creating better visibility and organizational alignment.