Software Alternatives, Accelerators & Startups

BuiltWith VS recto

Compare BuiltWith VS recto and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

BuiltWith logo BuiltWith

Find out the technology behind websites

recto logo recto

recto finds the pages nothing links to and links them using words you already publishedโ€”no AI rewrite; you approve every change. $39 once, NO SUBSCRIPTION.
Visit Website
  • BuiltWith Landing page
    Landing page //
    2023-04-16
  • recto Landing Page
    Landing Page //
    2026-06-20
  • recto Dashboard
    Dashboard //
    2026-06-20
  • recto Workbench
    Workbench //
    2026-06-20
  • recto Orphan Report and Fixing
    Orphan Report and Fixing //
    2026-06-20
  • recto Audit Log and History
    Audit Log and History //
    2026-06-20

Recto is a WordPress SEO tool that finds "orphan" pages (pages nothing else links to, so Google barely ranks them) and fixes them by inserting a relevant internal link inside an existing paragraph โ€” prioritized by real Google Search Console traffic and verified live on the page. Bring-your-own-API-key (OpenAI/Anthropic), one-click WordPress connect, and a free connector plugin. It replaces Link Whisper and Internal Link Juicer and the manual orphan-audit grind in Screaming Frog + spreadsheets. $39 one-time per site, stackable. Live at rectoapp.com.

We are also looking for affiliates: 35% commission for affiliates + 15% off for their customers. Link: https://recto.referly.so/

BuiltWith

$ Details
-
Platforms
-
Release Date
-
Startup details
Country
Australia

recto

$ Details
freemium $39.0 / One-off (One payment for life for one site. Stackable)
Platforms
All
Release Date
2026 June
Startup details
Country
United States
State
Delaware
City
Newark
Founder(s)
Seyed
Employees
10 - 19

BuiltWith features and specs

  • Comprehensive Technology Profiling
    BuiltWith provides detailed information about the technologies that websites are using, including analytics tools, content management systems, e-commerce platforms, and more. This can be incredibly useful for market research and competitive analysis.
  • Market Reports
    The platform offers in-depth market reports that can help businesses understand technology trends across different industries. This data can be crucial for strategic planning and technology adoption decisions.
  • Lead Generation
    BuiltWith can be used to generate leads by identifying websites that use specific technologies. This helps sales teams target potential clients who are already using a competitor's tool or a complementary technology.
  • Customizable Alerts
    Users can set up alerts to get notified whenever a website starts or stops using specific technologies. This feature helps businesses stay updated with market shifts and competitor movements in real-time.
  • Ease of Use
    The interface is relatively user-friendly, making it easy for users to search for websites and technologies without requiring any advanced technical skills.

Possible disadvantages of BuiltWith

  • Pricing
    BuiltWith can be quite expensive, particularly for small businesses and startups. The high cost may make it inaccessible for companies with limited budgets.
  • Data Accuracy
    While generally reliable, the data provided by BuiltWith may not always be 100% accurate or up-to-date. This can sometimes lead to incorrect assumptions or decisions based on outdated information.
  • Limited Free Features
    The free version of BuiltWith offers limited features and capabilities, which may not be sufficient for in-depth research or analysis. Users often need to upgrade to a premium plan to access the full range of functionalities.
  • Complex Data
    The detailed data and extensive lists of technologies can sometimes be overwhelming to sift through without specialized knowledge or a clear strategy, making it less useful for casual users.
  • Dependency on External Data
    BuiltWith relies on external data sources, which means that any limitations or issues with these sources can affect the quality and comprehensiveness of the information provided.

recto features and specs

  • Free Crawl
    Whole-site crawl across thousands of pages
  • GSC-traffic-weighted
    Ranks what to fix by real Search Console impressions, not guesswork
  • No hallucination
    Paragraph-level inline insertion; the link lands inside a real sentence and is verified live (not dumped in a footer block)
  • BYOK
    Plug in your own OpenAI/Anthropic key: no per-link AI cost, no usage ceiling
  • No Coding Required
    One-click WordPress connect (zero-typing handshake, free connector plugin)
  • Safe by design
    The anchor step can only reuse phrasing already in your content; it never invents copy
  • Free Credits
    100 anchor-link credits per month included per code

Analysis of BuiltWith

Overall verdict

  • Yes, BuiltWith is considered a good resource for analyzing the technology behind websites due to its comprehensive data and ease of use. It is widely used by professionals to gain a competitive edge and to streamline technology-related decisions.

Why this product is good

  • BuiltWith is a valuable tool for web developers, marketers, and businesses as it provides insights into the technology stack of any website. It helps in understanding market trends, gaining competitive intelligence, and making informed decisions for technology adoption.

Recommended for

  • Web developers looking to understand how different sites are built and which technologies are used.
  • Digital marketers aiming to gather competitive insights and trend analysis.
  • Businesses wanting to assess potential technology partners and competitors.
  • Investors conducting due diligence on companies by understanding their technological dependencies.

Analysis of recto

Overall verdict

  • I don't have verified, up-to-date information about Recto (rectoapp.com) to make a reliable assessment. I cannot confirm details about its features, pricing, user reviews, or overall quality since this appears to be a specific product I don't have confirmed data on.

Why this product is good

  • I don't have access to verified details about this specific application's functionality
  • I cannot confirm current user reviews, ratings, or reputation for this product
  • Without firsthand or verified data, providing specific claims would risk being inaccurate or misleading

Recommended for

  • Unable to provide informed recommendations without verified information
  • Suggest checking the official website, app store reviews, and independent tech review sites directly
  • Consider looking for recent user testimonials or third-party comparisons before deciding

BuiltWith videos

How to Find Competitors Customers | BuiltWith Review | Kas Andz

More videos:

  • Review - Google Page Speed Tool, Comic-Con Website Review, and BuiltWith Anniversary by Matt@mywebbro.com

recto videos

How to use recto under 60 seconds

More videos:

  • Review - LV Recto Verso Review - Is it Worth the Money?
  • Review - Louis Vuitton Romy Card Holder vs Recto Verso: Which is Best for You? See What Fits #giftideas
  • Review - Louis Vuitton Recto Verso Monogram Empreinte VS Canvas -Which one do you want?

Category Popularity

0-100% (relative to BuiltWith and recto)
Market Research
100 100%
0% 0
SEO Tools
0 0%
100% 100
Sales Automation
100 100%
0% 0
Internal Linking
0 0%
100% 100

Questions & Answers

As answered by people managing BuiltWith and recto.

Who are some of the biggest customers of your product?

recto's answer:

Recto is newly launched and onboarding its first wave of users, named customers.

What makes your product unique?

recto's answer:

Recto is the only WordPress internal-linking tool that prioritizes REAL Google Search Console trafficโ€”it fixes the orphan pages that are one link away from ranking, not random pages. Three things, nothing else combines: (1) GSC-traffic weighting, so you fix what actually moves rankings; (2) paragraph-level inline insertion that's verified live on the pageโ€”the link lands inside a real sentence, never dumped in a footer widget; (3) a constrained anchor engine that can only reuse phrasing already in your content, so it never invents copy or hallucinates a link. It's a real crawler with its own engineโ€”not an AI wrapper. Bring your own OpenAI/ Anthropic key: no per-link fees, no usage ceiling.

Why should a person choose your product over its competitors?

recto's answer:

Because Recto is a one-time $39โ€”and it replaces tools that bill you every single year. Link Whisper is $97โ€“$497/yr; Internal Link Juicer runs to $1,299/yr. Recto is $39 once, for life, per siteโ€”below a single year of the cheapest competitor, and it never renews. On top of price: competitors suggest links by keyword matching; Recto ranks by actual Search Console traffic and verifies every link live on the page. You stop paying yearly rent on internal linking and own it forever. Early lifetime pricing won't lastโ€”once it's on the major deal platforms, it's gone.

How would you describe the primary audience of your product?

recto's answer:

WordPress site owners doing their own SEOโ€”niche-site builders, content marketers, bloggers, in-house SEOs, and freelance SEOs/agencies, typically running 50โ€“5,000 pages. The classic Recto user has written a lot of content, knows internal linking matters, and refuses to hand-audit hundreds of URLs in Screaming Frog and a spreadsheet. Agencies stack it across every client site they manage.

What's the story behind your product?

recto's answer:

Recto started from a frustration every content site hits: you publish hundreds of posts, then watch half of them get buried because nothing links to them. Google barely crawls these "orphan" pages, so the content you paid to create never ranks. The existing fixes were either a $100/yr-and-up plugin or a manual grind in a crawler and a spreadsheet. Recto was built to do it properly and once: crawl the whole site, find the orphans that real search traffic says are worth saving, and place a verified internal link inside existing copyโ€”automatically. One-time price, because internal linking shouldn't be a subscription.

Which are the primary technologies used for building your product?

recto's answer:

Recto runs on Cloudflare's edge stackโ€”Workers, D1, and Pagesโ€”for fast, global, serverless performance with no server to maintain. It connects to WordPress through a lightweight free connector plugin and to Google Search Console for traffic data. The AI anchor step is bring-your-own-key, compatible with OpenAI and Anthropic models.

User comments

Share your experience with using BuiltWith and recto. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare BuiltWith and recto

BuiltWith Reviews

  1. Eleanor Bennett
    ยท Digital Marketing Specialist at Logit.io ยท
    Great for finding potential contacts

    A great tool to help you discover the technology being used by a variety of websites. I was impressed that upon signing up that I had full access to a free list of leads.


15 Best BuiltWith Alternatives 2022
Sometimes, BuiltWith may not fit your specific business needs. If so, weโ€™ve compiled our list of best BuiltWith alternatives you may want to consider for your profiling.
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
BuiltWith is a truly comprehensive tool that will mine a ton of information from anyoneโ€™s site and serve it to you in a manner you will be able to crunch and use it. You might take your time since it is a lot of information to inform your decisions, which is a good thing.
Best Similarweb Alternatives in 2019 to Spy on your Competitors
See business insights of your own business as well as get to know what keywords your competitors are using. Analyze your rivalsโ€™ budget and strategies. The top-notch companies tied with BuiltWith are Google, Adobe, Facebook, Amazon,eBay, and Paypal.
Source: affnext.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Builtwith is a tool that helps in identifying sites that use specific web technologies. It identifies the technology spend, gathers the location information and vertical, among other option to create lead lists that are solid for websites by taking into account the internet footprint and technology usage.
73 Best SEO tools 2021 โ€“ The Most Epic List You Shouldnโ€™t Miss
BuiltWith offers a database of 7,000+ web technologies and more than 250 million websites to build lists for lead generation.

recto Reviews

The 7 best internal linking tools, honestly compared
recto crawls up to 10,000 pages and reads Google Search Console data to rank orphans by real impressions lost. It suggests anchor text and the exact paragraph where each link belongs, then wires it via the CMS API (WordPress REST + Webflow). Links live in the published HTML and survive cancellation. In testing on a live WordPress blog, recto crawled 151 pages, surfaced 34...
Source: rectoapp.com

Social recommendations and mentions

Based on our record, BuiltWith seems to be more popular. It has been mentiond 162 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

BuiltWith mentions (162)

  • What Qualities Does It Take to Be the Best Software Developer
    Evan You, creator of Vue.js, is a prime example. Vivek Nair, Co-Founder of BotGauge, notes that You โ€œcreated something that addresses real developer needs with clean logic and thoughtful design.โ€ Vue.js powers over 1.5 million websites in 2025, a testament to its scalability and developer trust, as reported by BuiltWith. Youโ€™s ability to build a framework independently, without corporate backing, underscores his... - Source: dev.to / about 1 year ago
  • Web apps built with Ruby on Rails
    There exist websites like https://builtwith.com so answer to your question is yes. - Source: Hacker News / over 1 year ago
  • Ask HN: Tech Stack Behind the Claude App?
    BuiltWith says the web client is NextJS which is interesting as ChatGPT made a big switch away to Remix IIRC. https://builtwith.com/?https%3a%2f%2fclaude.ai%2fnew. - Source: Hacker News / almost 2 years ago
  • Disney's Robots Use Rockets to Stick the Landing
    Also, wow that is an obsene amount of libraries they use: https://builtwith.com/?https%3a%2f%2fspectrum.ieee.org%2fdisney-robot-2668135204. - Source: Hacker News / over 2 years ago
  • What website frameworks are used to build these websites?
    I would say run both sites through https://builtwith.com/ to get what all they used in the building process. Source: over 2 years ago
View more

recto mentions (0)

We have not tracked any mentions of recto yet. Tracking of recto recommendations started around Jun 2026.

What are some alternatives?

When comparing BuiltWith and recto, you can also consider the following products

Wappalyzer - Wappalyzer is a technology profilers and leads data provider. Create lists of websites and contacts that use certain technologies.

Link Whisper - internal linking tool

WhatRuns - Extension that helps you identify technologies used on any website at the click of a button.

Screaming Frog - Screaming Frog is search engine marketing agency offering search engine optimisation and pay-per-click advertising services.

Elucify - A completely free software tool that uses crowdsourced data to find business email addresses

Yoast SEO - Yoast SEO does everything in its power to please both visitors and search engine spiders.