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BrightLocal VS Cloudbeds

Compare BrightLocal VS Cloudbeds and see what are their differences

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BrightLocal logo BrightLocal

Local SEO tools andlLocal citation building for local search agencies, consultants & local businesses.

Cloudbeds logo Cloudbeds

Cloudbeds is the hospitality management system built for ambitious hoteliers who demand more, unifying operations, distribution, guest experience, and revenue marketing within a single system.
  • BrightLocal Landing page
    Landing page //
    2023-10-05
  • Cloudbeds
    Image date //
    2026-05-01

Cloudbeds is the hospitality management system built for ambitious hoteliers who demand more. The Cloudbeds platform unifies operations, distribution, guest experience, and revenue marketing, giving operators a breadth of tools to capture demand, grow direct bookings, optimize pricing, maximize upsell revenue, and act on real-time intelligence within a single system. Designed to scale with independent hotels, large hotel groups, and multi-property portfolios, Cloudbeds is trusted by tens of thousands of properties in more than 150 countries.  Founded in 2012, Cloudbeds is recognized as a top Hotel Management System, PMS, and Channel Manager — and Best Place to Work — by Hotel Tech Report for eight consecutive years.

BrightLocal features and specs

  • Comprehensive Local SEO Tools
    BrightLocal provides a wide range of tools specifically designed for local SEO, including rank tracking, citation building, and review management, allowing businesses to cover all their local SEO needs within one platform.
  • Easy-to-Use Interface
    The platform has a user-friendly interface that is easy to navigate, making it suitable for both beginners and advanced users.
  • Accurate Data Reporting
    BrightLocal offers accurate and detailed data reports that help businesses track their local search performance and optimize their strategies accordingly.
  • White-label Reporting
    The platform allows agencies to create white-label reports, which can be branded with their own logos and colors to present to clients.
  • Affordable Pricing
    BrightLocal offers competitive pricing plans, making it an affordable option for small to medium-sized businesses and marketing agencies.
  • Customer Support
    BrightLocal is known for its excellent customer support, offering assistance through various channels including live chat, email, and an extensive knowledge base.

Possible disadvantages of BrightLocal

  • Learning Curve
    Despite its user-friendly interface, some users may experience a learning curve when first starting out, especially if they are new to SEO concepts.
  • Limited International Support
    While BrightLocal is excellent for businesses in English-speaking countries, its resources and tools might not be as effective for businesses in non-English speaking markets.
  • Manual Citation Cleanups
    Citation cleanups are not fully automated and may require manual intervention, which can be time-consuming for businesses with a large number of citations.
  • No Free Plan
    BrightLocal does not offer a free plan, which might be a barrier for very small businesses or startups with extremely limited budgets.
  • Occasional Data Delays
    Some users have reported occasional delays in data updates, which can affect timely decision-making and campaign adjustments.

Cloudbeds features and specs

  • Booking Engine
    Commission-free online booking engine for hospitality properties
  • Property Management
    #1 PMS system 2023 - as voted on Hotel Tech Awards
  • Channel Manager
    Industry-leading channel manager with 450+ connection, real time update
  • Marketplace & Open API
    Integration with 450+ leading hotel technology tools and apps
  • Payments
    One single platform now with an integrated terminal
  • Reservation Management
    Revolutionizing dynamic pricing for independent lodging providers in the hospitality industry
  • Digital Marketing
    Hospitality-focused digital marketing solution run by a trusted partner.
  • Guest Engagement
    #1 guest messaging system to increase guest satisfaction, drive incremental revenue, and streamline internal operations.
  • Unified inbox
    Manage SMS, email, WhatsApp, Booking.com, Expedia, Airbnb and more in a single view. However your guests reach out, you’re ready to respond instantly.
  • Digital check-in
    Digital registration lets guests check in before they even set foot on your property — ID, documents, signatures, all synced directly to your Cloudbeds PMS.
  • Check-in kiosk
    Help guests avoid lines and allow your staff to provide personalized, mobile check-ins by transforming your hotel lobby into a self-service check-in/check-out station.
  • Reputation Management
    Hotels with higher ratings can charge more, and with centralized insights and faster response times, you can turn guest sentiment into real pricing power.
  • Guest Marketing CRM
    Cloudbeds Guest Marketing CRM helps you know your guests and keep them coming back — with smart email campaigns, guest profiles, and more profitability from every stay.
  • Revenue Intelligence RMS
    Move faster and smarter than ever before. Cloudbeds Revenue Intelligence is powered by the only causal AI built exclusively for hospitality, turning market guesswork into your most confident, profitable actions.
  • Websites
    Your website is your hotel’s first impression. Make it count with stunning, conversion-optimized Cloudbeds Websites powered by hospitality expertise and AI — and built to drive direct bookings and revenue from day one.
  • Open API
    Keep the tools you love. Connect the ones you need. Build custom applications with our open API. Cloudbeds integrates seamlessly to help everything run smoother.

Analysis of BrightLocal

Overall verdict

  • Overall, BrightLocal is a highly effective platform for those looking to boost their local SEO efforts. It is valued for its robust features, ease of use, and ability to deliver tangible improvements in visibility and search rankings for local businesses.

Why this product is good

  • BrightLocal is considered a good service primarily because it offers a comprehensive suite of tools designed to enhance local SEO performance. These tools include citation building, local search rank tracking, and review management, which are essential for businesses looking to improve their local online presence. The platform is also praised for its user-friendly interface, detailed reporting capabilities, and excellent customer support.

Recommended for

    BrightLocal is recommended for small to medium-sized businesses, digital marketing agencies, and freelancers who are focused on improving their local SEO strategies. It is particularly beneficial for those who manage multiple locations and require accurate, location-specific insights.

Analysis of Cloudbeds

Overall verdict

  • Overall, Cloudbeds is highly regarded in the hospitality industry for its versatility and ease of use. It is particularly praised for its integration capabilities and responsive customer support. While it may be on the pricier side for smaller operations, its features can provide significant value for medium to large-scale businesses.

Why this product is good

  • Cloudbeds is known for its comprehensive and user-friendly platform that assists hospitality businesses in managing reservations, guest experiences, and room availability across various channels. It consolidates multiple functions like booking engines, channel managers, and property management systems, making operations more efficient. Cloudbeds also offers robust analytics and reporting features, which help businesses make informed decisions.

Recommended for

    Cloudbeds is especially recommended for independent hotels, hostels, bed and breakfasts, and hotel chains seeking a centralized platform to streamline operations and enhance guest experiences. It is ideal for those who require effective channel management and comprehensive reporting tools.

BrightLocal videos

+ Add

BrightLocal Review & Pricing (2019): Pros & Cons Before Starting

More videos:

  • Tutorial - BrightLocal Citations - "Citation Builder" Tutorial & Review
  • Demo - BrightLocal Review: Pros, Cons, and Alternatives (with Demo)

Cloudbeds videos

+ Add

Cloudbeds platform demos

More videos:

  • Review - Powering the world's most ambitious hoteliers

Category Popularity

0-100% (relative to BrightLocal and Cloudbeds)

BrightLocal

Cloudbeds

SEO Tools
100 100%
SEO Tools
0% 0
Hotel Management Software
0 0%
Hotel Management Software
100% 100
SEO
100 100%
SEO
0% 0
Online Bookings
0 0%
Online Bookings
100% 100

User comments

Share your experience with using BrightLocal and Cloudbeds. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare BrightLocal and Cloudbeds

BrightLocal Reviews

The 16 Best Moz Alternatives for Every Budget 
I took a quick look at what people are saying about BrightLocal online. Hridoy Rehman, the founder of Growth Boilerplate and a well-known SEO expert, shared his top five local rank tracker tools and ranked BrightLocal second.
Source: trafficthinktank.com

Cloudbeds Reviews

12 Best Cloudbeds Alternatives For 2024
Cloudbeds is a powerful software solution that combines a property management platform, online booking, POS, hotel booking, and channel management into one interface. This innovative tool takes the complexity out of hotel management and transforms it into a streamlined process, giving you more time to focus on your guests in the hospitality industry. However, I understand...
Source: thehotelgm.com
The Best Free Open Source Hotel Management Software of 2022
Cloudbeds serves the operational needs of hotels of all sizes, be it vacation rentals, B&Bs, midsized or large hotels. Key features of Cloudbeds hotel management software are customer relationship management (CRM), point of sale, reservation, front desk management, and a lot more.
Source: www.techjockey.com
Top 5 Best Hotel Management Software In 2019
Cloudbeds came into being in 2012 when two close friends Adam Harris and Richard Castle collaborated to create a hotel management solution that would simplify the work of hotels. Today, it offers a suite of hospitality management software that serves the likes of Expedia, Booking.com, Airbnb, TripConnect, HostelWorld, and more. Hotels, vacation rentals, hostels, and groups...
Source: www.techtimes.com

Social recommendations and mentions

Based on our record, BrightLocal seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

BrightLocal mentions (2)

  • What is Local SEO?
    In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: about 3 years ago
  • How to create/transition to a more SEO focused role in my company?
    As far as tools go, ahrefs.com is what I use the most, followed by Google Ads Keyword Planner (free). I have some local clients so I also use brightlocal.com but that probably isn't relevant in your case. There are other tools out there but ahrefs.com has backlink data, an audit tool, and keyword research + tracking, which is really all you need. Moz.com is good too and I believe pretty comparable to ahrefs.com.... Source: over 5 years ago

Cloudbeds mentions (0)

We have not tracked any mentions of Cloudbeds yet. Tracking of Cloudbeds recommendations started around Mar 2021.

What are some alternatives?

When comparing BrightLocal and Cloudbeds, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Viator - Tours, things to do, sightseeing tours, day trips and more from Viator.

Birdeye - AI Agents for Multi-Location Brands

TrustYou Messaging - Talk with guests via SMS, Facebook Messenger, email and live chat to improve operations & build loyalty. Internal staff management & Amazon Echo included!

Yext - Yext provides your business with the tools you need to engage with customers and gives you more control over how your branding is presented throughout the various platforms that make up the online marketplace.

Hotello - Hotello is a SAAS cloud or on premise hospitality management software that manage establishment's day to day operations and customer service.

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