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Brand24 VS Substack

Compare Brand24 VS Substack and see what are their differences

Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about your brand, products, and competitors.

Rating
0 reviews
Pricing
Paid Free trial $79 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Alternatives Is it good?
Substack

With Substack, anyone can start a publication that combines a personal website, blog, and email newsletter or podcast. It's quick and simple.

Rating
0 reviews
Alternatives Is it good?
Cyclr
Powerful SaaS integration toolkit for SaaS developers - create, amplify, manage and publish native integrations from within your app with Cyclr's flexible Embedded iPaaS. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Substack seems to be a lot more popular than Brand24. While we know about 108 links to Substack, we've tracked only 1 mention of Brand24.

social mentions
1 vs 108
Reputation Management popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

Brand24
Substack
Website brand24.com substack.com
Pricing
Paid Free trial $79 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.) Official pricing
—
Platforms
Browser Slack Windows iOS Android +2
—
Company Startup from Poland · 2011 Startup from the United States
Listed in
Monitoring Tools Reputation Management Social Media Monitoring Online Reputation Social Media Marketing Influencer Marketing Review Management Social Media Analytics Social Listening +6
Creators Blogging Paid Newsletters CMS +1

About Brand24 and Substack

In their own words, as submitted to SaaSHub.

Brand24
Substack

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features of Brand24 are: Real-time...

Read more about Brand24

No description of Substack yet.

Features and specs

What each product offers, as listed by its team.

Brand24 14 features
Substack 6 features
  • Real-time online media monitoring
  • AI sentiment analysis
  • Estimated social and non-social reach
  • Share of voice
  • AI topic analysis
  • Emotion and emoji analysis
  • AI insights, trends, and recommendations
  • Competitor monitoring and comparison
  • Geo analysis
  • Reputation and presence scores
  • Trending hashtags
  • Influencer discovery
  • Advanced filters
  • Comprehensive reports
  • Ease of Use
    Substack offers a user-friendly interface that makes it easy for writers to publish and monetize their newsletters.
  • Built-in Monetization
    Writers can easily charge readers for subscriptions, allowing for straightforward monetization.
  • Direct Audience Connection
    Substack allows writers to build a direct relationship with their audience via email, which can lead to a more engaged readership.
  • Discovery and Community
    Features like staff picks and recommendations help writers get discovered by new readers.
  • No Upfront Costs
    Substack does not charge upfront fees; instead, it takes a percentage of subscription revenues, making it easier to start.
  • Content Ownership
    Writers retain full ownership of their content, giving them more control over their work.

Possible disadvantages

  • Revenue Share
    Substack takes a 10% cut of subscription revenues, which can add up for writers with a large subscriber base.
  • Limited Customization
    The platform has limited customization options compared to building a custom website or using more flexible CMS options.
  • Dependency on Platform
    Relying on Substack means depending on its policies and infrastructure, which could pose risks if the platform changes its terms or features.
  • Competition
    As more writers join Substack, it can become challenging to stand out amidst the growing competition.
  • Email Deliverability
    Writers may face issues with email deliverability, as some newsletters may end up in spam folders.
  • Payment Processing Fees
    Besides Substack's fee, payment processors like Stripe also take a percentage, further reducing net earnings for writers.

Analysis

An editorial look at what each product does well and who it suits.

Brand24
Substack

Overall verdict

  • Overall, Brand24 is considered a good tool for businesses looking to enhance their brand monitoring capabilities. It is praised for its ease of use, detailed analytics, and the ability to discover trends and influencers in a specific industry. However, some users may find the pricing not suitable for smaller businesses or startups with limited budgets.

Why this product is good

  • Brand24 is a social media monitoring tool that provides users with insights and analytics about brand mentions across various platforms. It is known for its user-friendly interface, real-time updates, and comprehensive reporting features. By tracking keywords and mentions, businesses can better understand their audience's sentiment and manage their online reputation effectively.

Recommended for

  • Marketing professionals seeking to monitor brand reputation.
  • Businesses aiming to track industry trends and competitor mentions.
  • Public relations teams looking to manage online crisis situations.
  • Social media managers who wish to engage with their audience proactively.

Overall verdict

  • Substack is a good choice for writers seeking autonomy and a straightforward way to monetize their content. However, it may not be the best fit for those who prefer working within the framework of a larger publication or those unfamiliar with the challenges of building and maintaining a subscriber base.

Why this product is good

  • Substack is a platform that allows writers, journalists, and content creators to publish and monetize their newsletters. It is praised for its ease of use, built-in subscription system, and direct-to-consumer model which enables writers to retain control over their audience and content. The platform has attracted both independent writers and established journalists seeking the freedom to monetize their work without traditional media constraints.

Recommended for

  • Independent writers and journalists
  • Content creators looking to monetize their work
  • Individuals seeking a direct relationship with their audience
  • Those who appreciate simplicity in publishing

Videos

Walkthroughs and reviews on video.

Brand24 5 videos + Add
Substack 5 videos + Add

See what people are saying about your company on the web! | Brand24

More videos

  • - How can Brand24 protect your business reputation?
  • - Brand24 Review 2021: A Quick Tutorial To The Best Social Media Monitoring Software
  • - Brand24 Review: Social Listening Tool
  • - Brand24 Review: Is Brand24 the right brand monitoring for your business?

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

More videos

  • - E1016 Substack CEO Chris Best empowers writers via email newsletter platform, raised $15M from a16z
  • - Why EVERYONE should be on Substack | What it is, How it Works, $$$
  • - Beehiiv vs Substack (2024) - Which is Better?
  • - My Experience with SUBSTACK: An Honest Review of Substack

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Brand24
Substack
100% 100%
Reputation Management
0% 0%
0% 0%
Blogging
100% 100%
100% 100%
Social Media Marketing
0% 0%
0% 0%
CMS
100% 100%

Questions & Answers

As answered by people managing Brand24 and Substack.

What makes your product unique?

Brand24's answer

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe the primary audience of your product?

Brand24's answer

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Brand24 and Substack. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Brand24 no reviews yet
Substack no reviews yet

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Brand24 1 mention
Substack 108 mentions
  • Effective Altruism Conquered the World
    Https://substack.com/@gurwinder/posts. - Source: Hacker News / 1 day ago
  • Ask HN: Who wants to be hired? (October 2026)
    Substack: https://substack.com/@friedkielbasa. - Source: Hacker News / 4 days ago
  • Sync any blog via API to Substack in one-click
    Name Type Required Description Cookie String Yes Substack.sid= (browser session cookie) Accept String Yes Application/json Origin String Yes Publication origin, e.g.... - Source: dev.to / 7 days ago

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When comparing Brand24 and Substack, you can also consider the following products.

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