B2B Planr's answer
After 25 years working in B2B marketing, including as a CMO and for some of the world's most respected and forward-thinking brands, there was an ever-present niggle. I had never found an easy way to explain to someone what my marketing plan was.
I created plans in a combination of excel, CRM, marketing automation, and project management tools. When I needed to share it with executives or sales teams, I wasted hours creating pretty charts and manually updating data.
It was a mess. I needed a way to capture my plans like excel. Model and track real-time results like my CRM. And share it with colleagues in visually interesting and easy to understand ways like PowerPoint.
I asked my extensive network and they too struggled with the same issues and none had found the killer app. Marketing Resource Management (MRM) was a possible option but it was expensive and focused too much on asset management.
Then I found low-code/no-code visual programming tools that gave me the platform to build what I needed. Drawing on my early career experience of configuring HR & Payroll applications as a consultant (and decades working for tech companies), it felt natural to ‘program’ a B2B planning app of my own.
After using it in my fractional CMO and consulting work, I figured others might benefit too. So here it is. Available for you to use. A simple B2B Marketing planning tool at low cost with powerful benefits.
Planful
Marmind
Anaplan
Allocadia
Husky Marketing Planner
CrossCap Marketing Pro
Asana
