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ASO.dev VS appfigures

Compare ASO.dev VS appfigures and see what are their differences

ASO.dev

ASO.dev is an all-in-one platform for App Store optimization, offering keyword tracking, competitor insights, metadata editing, and analytics. It simplifies managing app performance, helping developers boost visibility and drive organic growth.

Rating
0 reviews
Pricing
Paid Free trial $25 / Monthly
Alternatives Is it good?
appfigures

Cross-platform app store analytics for all of your mobile apps.

Rating
0 reviews
Alternatives Is it good?
ZeroTwo AI
ZeroTwo is a premium multi-provider AI platform which combines the tools models and features of Claude, Gemini, Grok, Openai and more into one. Canvas, Deep Research, MCP, Connectors, Agents, Projects and even Apps are all available in one place! sponsored

Which is more popular?

Based on our record, appfigures should be more popular than ASO.dev. It has been mentioned 5 times since March 2021.

social mentions
3 vs 5
App Store Optimization (ASO) popularity
12% vs 88%
alternatives listed
52 vs 147

Base details

Website, pricing, platforms and company facts side by side.

ASO.dev
appfigures
Website aso.dev appfigures.com
Pricing
Paid Free trial $25 / Monthly Official pricing
Official pricing
Platforms
Windows Mac OSX iOS Android +1
—
Company Startup from the United Kingdom · 1 - 9 employees · 2022 —
Listed in
Competitor Analysis App Store Optimization (ASO) Mobile App Marketing App Reviews Analytics Metadata Management Mobile App Store Optimization Marketing Competitor Research Price Optimization Developer Tools Mobile Analytics +9
App Store Optimization (ASO) App Reviews Mobile App Marketing Mobile App Store Optimization +1

About ASO.dev and appfigures

In their own words, as submitted to SaaSHub.

ASO.dev
appfigures

Features: Smart Metadata Editor: Easily edit app titles, subtitles, and descriptions suggestions to ensure optimal content for search algorithms. Integration with GPT, Claude, DeepL, Google for translations by one click. Export to CSV, Fastlane and JSON. Unlimited Keywords Tracking &...

Read more about ASO.dev

No description of appfigures yet.

Features and specs

What each product offers, as listed by its team.

ASO.dev 5 features
appfigures 5 features
  • App Ads
    Explore detailed ad activity for any app on the App Store. Instantly view all active keywords, creatives, and Custom Product Pages (CPPs) tied to each campaign. Analyze which apps are buying which terms, and what visuals they use across all device types. Filter by country, compare strategies, and stay ahead of the competition with full visibility into Apple Search Ads.
  • Keywords Ads
    Find out exactly who’s advertising on any keyword in the App Store. Instantly see the apps bidding for that term, their ad creatives, and linked Custom Product Pages (CPPs). Explore ad visibility by country, and dive into visuals across device types. Perfect for uncovering competitors' strategies or spotting high-value keywords to target.
  • Competitors’ Keywords Ranking
    Hot Discover relevant keywords and compare your app's listing with competitors. Analyze keyword rankings across various countries and time periods, and monitor key metrics like Search Ads Popularity (SAP), difficulty, competing apps, and ranking trends. Enhance your app's visibility by leveraging competitors' successful strategies.
  • Subscription Pricing
    Optimize your app’s revenue. Manage prices in USD, choose rounded or charming price options, set fixed prices globally or apply multipliers like Netflix, Big Mac, and PPP (Purchasing Power Parity). Effortlessly edit prices in bulk with VAT adjustments, tailored for global markets by country tier.
  • Mass screenshot uploader
    Easily upload screenshots and videos individually or in bulk with simple folder selection - automatic device detection, perfect sizing, and correct order guaranteed!
  • Comprehensive Analytics
    Appfigures offers detailed analytics on app performance, including downloads, revenue, and app store rankings, which helps developers and businesses make informed decisions.
  • ASO Tools
    Appfigures provides tools for App Store Optimization (ASO), assisting users in improving app visibility and achieving higher rankings in app stores.
  • Integration Capabilities
    Appfigures supports integration with various platforms and services, such as Google Play, Apple App Store, and custom APIs, allowing for a unified view of app performance across multiple channels.
  • User-friendly Interface
    The platform features an intuitive and user-friendly interface, making it easy for users to navigate and utilize its features efficiently.
  • Custom Reporting
    Users can create custom reports tailored to their specific needs, enabling better tracking and analysis of their key performance indicators (KPIs).

Possible disadvantages

  • Cost
    Appfigures can be expensive, especially for smaller developers or startups with limited budgets. The pricing plans may not be accessible for all types of users.
  • Learning Curve
    Despite its user-friendly interface, new users may experience a learning curve when navigating the platform and leveraging its full range of features.
  • Limited Free Plan
    The free plan has limited features, which might not be sufficient for users who need comprehensive analytics and reporting capabilities.
  • Data Delays
    Some users have reported delays in data updates, which can affect real-time decision-making and performance tracking.
  • Dependency on External Data Sources
    The accuracy and timeliness of the data provided by Appfigures are dependent on the external data sources it integrates with. Any issues with these sources can impact the reliability of the platform's analytics.

Analysis

An editorial look at what each product does well and who it suits.

ASO.dev
appfigures

Overall verdict

  • ASO.dev is a solid, developer-focused App Store Optimization tool that offers useful keyword research and app metadata analysis features, making it a helpful resource for indie developers and small teams looking to improve app visibility without a large budget.

Why this product is good

  • Provides keyword research and tracking tailored for app store optimization
  • Designed with developers and indie makers in mind, offering an accessible and practical interface
  • Helps analyze app metadata, titles, and descriptions to improve discoverability
  • Often more affordable or lightweight compared to enterprise-grade ASO platforms
  • Supports data-driven decisions for improving organic app downloads

Recommended for

  • Indie app developers looking to boost visibility
  • Small development teams with limited marketing budgets
  • Solo makers who want practical ASO insights without complexity
  • Developers focused on improving organic downloads for iOS and Android apps
  • Anyone new to App Store Optimization wanting an approachable tool

Overall verdict

  • Appfigures is considered a valuable tool for app developers and marketers who want to leverage data to enhance app performance and maximize visibility in the app marketplace. Its ability to provide in-depth analytics and market intelligence makes it a strong contender in the app analytics space.

Why this product is good

  • Appfigures is a comprehensive app analytics and app store optimization platform that is favored for its robust data tracking, insights, and reporting features. It provides users with detailed analytics regarding app performance, downloads, revenue, and market trends, which are essential for developers and marketers aiming to optimize their app strategies. With its user-friendly interface and integration capabilities with multiple app stores, it allows for streamlined monitoring and actionable insights.

Recommended for

  • App developers seeking detailed performance analytics.
  • Marketers aiming to optimize app store visibility and marketing strategies.
  • Businesses that need to track app revenue and download trends across multiple platforms.
  • Data analysts interested in app market trends and competitive analysis.

Videos

Walkthroughs and reviews on video.

ASO.dev 3 videos + Add
appfigures 1 video + Add

How to Find the Best App Store Keywords in Minutes

More videos

  • - Screenshots Mass Uploader
  • - How to Quickly Design and Localize App Store Screenshots in Figma for 39 Languages with ASO.dev

Appfigures Explorer: Mobile App Market Intelligence

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
ASO.dev
appfigures
12% 12%
App Store Optimization (ASO)
88% 88%
7% 7%
Analytics
93% 93%
14% 14%
App Reviews
86% 86%
0% 0%
Mobile App Marketing
100% 100%

Questions & Answers

As answered by people managing ASO.dev and appfigures.

What makes your product unique?

ASO.dev's answer

ASO Toolkit with NO limits on keywords or apps made by developers for developers

How would you describe the primary audience of your product?

ASO.dev's answer

We build ASO.dev for everyone who manages apps on the App Store - from independent developers to major mobile publishers. Whether you run a single app or a whole portfolio, we help you automate the repetitive work and focus on what really drives growth.

Why should a person choose your product over its competitors?

ASO.dev's answer

ASO.dev gives you complete freedom - no limits, no restrictions. You can track unlimited keywords, apps, and developer accounts. All the keywords your apps rank for are automatically collected into a single, unified list - you don’t need to search or guess which ones matter.

Our automation tools handle repetitive App Store Connect tasks like metadata editing, bulk uploads, translations, and screenshots - saving hours every week for developers and marketing teams. Unlike most tools, ASO.dev combines keyword tracking, metadata management, reviews, and Apple Search Ads insights in a single dashboard, designed for both indie developers and large publishers.

In short: ASO.dev saves time, removes limits, and gives you full control over your App Store growth.

What's the story behind your product?

ASO.dev's answer

ASO.dev was born from our own experience and frustration. After translating our app into 39 languages, we got tired of manually filling out What’s New, managing screenshots, and guessing which keywords users were searching for. We wanted a tool that would simply show all the keywords our app ranked for - and automate everything else.

So we built it ourselves. What started as a small tool quickly grew into a full platform - designed, coded, and scaled entirely by two people, bootstrapped from day one.

Today, ASO.dev helps developers and companies of all sizes save time, automate App Store workflows, and focus on growth instead of routine.

Built from our own pain, grown by passion - and still 100% bootstrapped.

Which are the primary technologies used for building your product?

ASO.dev's answer

  • Flutter (multi-platform: macOS, Windows, iOS, Andoid)
  • .NET Core (C#) for API services and integrations
  • MongoDB for app data and user state
  • RabbitMQ for distributed task processing and queue management
  • Kubernetes
  • Rancher
  • Hosted on Hetzner
  • Data backups stored on S3-compatible storage
  • Apple App Store Connect API (metadata, screenshots, in-app events, pricing, etc.)
  • Stripe & RevenueCat for subscription management

User comments

Share your experience with using ASO.dev and appfigures. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

ASO.dev 3 mentions
appfigures 5 mentions
  • Big news for teams working on App Store screenshots!
    Just drag and drop the folder exported from Figma - with all localized screenshots inside - and ASO.dev takes care of the rest. - Source: dev.to / 10 months ago
  • How We Launched on ProductHunt Twice: Insights and Lessons
    P.S.: If you need to work with App Store Connect or organic growth (like SEO but for iOS), try our product ASO.dev 👍. - Source: dev.to / almost 2 years ago
  • SEO from a Newbie for Beginners
    { tag: "script", attrs: { type: "application/ld+json", }, content: JSON.stringify({ "@context": "https://schema.org", "@type": "WebSite", url:... - Source: dev.to / almost 2 years ago
  • Frightening Google Play story: Downloads dropped by 90% after our new update!
    You can track this for free for example with AppFigures (and probably a few other websites): https://appfigures.com/. Source: over 3 years ago
  • What data analysis tool do you choose to track in-app subscription data?
    Another option is us (Appfigures: https://appfigures.com). We make sense of all the data Apple and Google make available for subscriptions, add our own (MRR, Churn, etc) and don’t require any setup within the app so you can get started... Source: almost 4 years ago
  • Ukraine urges Tim Cook to block the Apple App Store in Russia - US tech companies face mounting pressure to restrict Russian access to their services
    Apple doesn't have a public API for this as far as I know, so other organizations like https://appfigures.com/. Source: over 4 years ago

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