Software Alternatives, Accelerators & Startups

Amazon Influencer Program VS PR.co

Compare Amazon Influencer Program VS PR.co and see what are their differences

Amazon Influencer Program logo Amazon Influencer Program

Amazon's elite social media influencer program

PR.co logo PR.co

AI-powered PR software that looks beyond media relations
  • Amazon Influencer Program Landing page
    Landing page //
    2023-08-23
  • PR.co Online newsrooms
    Online newsrooms //
    2025-08-13
  • PR.co AI Agent for PR
    AI Agent for PR //
    2025-08-13
  • PR.co PR CRM
    PR CRM //
    2025-08-13
  • PR.co Media outreach
    Media outreach //
    2025-08-13
  • PR.co Media monitoring
    Media monitoring //
    2025-08-13
  • PR.co PR analytics and reports
    PR analytics and reports //
    2025-08-13

Intuitive PR software designed for busy teams to create, publish and distribute beautiful PR content. Get more done with our AI-driven approach to PR campaigns and thrive in today's fast-changing media landscape.

PR.co

Website
pr.co
$ Details
paid Free Trial
Release Date
2014 June
Startup details
Country
The Netherlands
City
Amsterdam
Founder(s)
Jeroen Bos
Employees
10 - 19

Amazon Influencer Program features and specs

  • Monetization Opportunity
    The Amazon Influencer Program allows influencers to monetize their followers by promoting products and earning commissions on sales made through their unique storefront.
  • Wide Product Selection
    Influencers have access to a vast array of products to recommend to their followers, allowing them to choose products that best fit their niche and audience interests.
  • Credibility and Trust
    Being associated with a reputable platform like Amazon can increase an influencer's credibility and trustworthiness in the eyes of their audience.
  • Easy Setup
    The program offers a straightforward setup process, allowing influencers to easily create custom storefronts and start promoting products quickly.
  • Analytical Tools
    Influencers can access various analytical tools and reports to track the performance of their recommendations, helping them refine their strategies over time.

Possible disadvantages of Amazon Influencer Program

  • Commission Rates
    The commission rates offered by the Amazon Influencer Program can vary and might be relatively low compared to other affiliate programs, leading to lower overall earnings.
  • Competition with Amazon
    Influencers face the challenge of competing with Amazon's own product recommendations and advertising, which might divert potential sales away from their storefronts.
  • Limited Control Over Storefront
    While influencers can customize their storefronts, they have limited control over the overall user experience, pricing, and availability of the products.
  • Influence of Amazon Reviews
    The purchasing decisions of potential buyers may be heavily influenced by the reviews and ratings present on Amazon, which can impact conversions for influencers negatively if the products have poor reviews.
  • Dependence on Amazon
    Participants in the program are reliant on Amazon's platform, policies, and changes, which means they may face risks associated with any alterations to the program or platform.

PR.co features and specs

  • PR CMS
    A CMS built specifically for public relations
  • Online newsroom
    The best-rated online newsroom on the market
  • AI Agent for PR
    Get more done and prevent mistakes with AI
  • PR CRM
    Save time and stress by managing contacts, emails and content all in one tool.
  • Media outreach
    Send pitches that result in coverage
  • SEO
    Make your Digital PR content shine on search engines
  • GEO / LLMO
    Have your brand recommended by AI chatbots
  • PR analytics & reports
    Actionable PR analytics and reporting that prove your worth
  • Media monitoring
    Online media monitoring made easy with the help of AI
  • Newsletters
    Build a loyal following with newsletter subscribers

Possible disadvantages of PR.co

  • Pricing Structure
    The pricing of PR.co may be higher compared to some competitors, which could be a barrier for small businesses or startups with limited budgets.
  • Learning Curve
    While the interface is user-friendly, mastering all the features and optimizing use might require some learning time, especially for users unfamiliar with PR tools.
  • Limited Free Plan
    The free plan offers limited features, potentially requiring users to upgrade to a paid plan to access all the functionalities that might be necessary for comprehensive PR campaigns.
  • Dependence on Internet Connectivity
    As a cloud-based platform, PR.co requires reliable internet connectivity, which could be an issue in areas with unstable internet services.

Analysis of PR.co

Overall verdict

  • PR.co is considered to be a good platform for businesses seeking a robust and user-friendly PR management solution. Its range of features and ease of use make it a standout choice in the realm of public relations tools.

Why this product is good

  • PR.co is often praised for its intuitive interface and comprehensive tools that make creating, managing, and distributing press releases easier. It offers various features such as custom newsroom creation, media database access, and analytics that help companies effectively manage their PR efforts. Users appreciate its ability to streamline PR workflows and provide actionable insights.

Recommended for

    PR.co is recommended for small to medium-sized businesses, PR professionals, and communication teams who require a versatile and efficient platform to manage their press relations and media outreach effectively. It is particularly well-suited for organizations looking to enhance their media presence without the need for extensive technical expertise.

Amazon Influencer Program videos

Amazon Influencer Program | What You Need to Know

More videos:

  • Review - Amazon's YouTube Alternative is Worth Your Time - Amazon Influencer Program Overview
  • Review - How YOU Can Make Money Promoting Your Favorite Amazon Products | Amazon Influencer Program
  • Review - I TRIED Making $1K/Week With the Amazon Influencer Program (My Results)
  • Review - Can You Get Paid to Review Amazon Products? Amazon Influencer Program Review
  • Review - What is the Amazon Influencer Program? Is it Worth It?

PR.co videos

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Category Popularity

0-100% (relative to Amazon Influencer Program and PR.co)
Marketing
46 46%
54% 54
Media Monitoring
0 0%
100% 100
Social Media Tools
100 100%
0% 0
Influencer Marketing
100 100%
0% 0

Questions & Answers

As answered by people managing Amazon Influencer Program and PR.co.

What makes your product unique?

PR.co's answer:

We've built a PR software platform from the perspective of a publisher. PR.co was born out of The Next Web and we've always had that DNA in our team from day one. Understanding how to get the most out of online media by using the right technologies and modern approaches. We focus a lot on the power of online newsrooms to build you the hub for your brand to thrive on the internet, be it through SEO, social media or getting ChatGPT to cite your brand when people ask relevant information. Lastly we believe in the power of good branding, anything you send out via PR.co will be beautifully branded and unmistakably you.

Why should a person choose your product over its competitors?

PR.co's answer:

A lot of PR software platforms focus mainly on media relations, while this is still a PR tactic that can provide a lot of value, there's also so much to win by looking further. The modern online media landscape is a place where stories can go viral and anyone can find information about your brand. We make sure brands can utilize that to the fullest with our advanced PR platform and online newsrooms.

How would you describe the primary audience of your product?

PR.co's answer:

Our main customers are in-house PR teams of Small and Medium-sized Enterprises, Corporates, and larger PR teams that span across multiple countries or brands. Besides that we do a lot of work for governmental organizations from cities to federal governments, as well as NGOs and non-profits.

User comments

Share your experience with using Amazon Influencer Program and PR.co. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, PR.co seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Amazon Influencer Program mentions (0)

We have not tracked any mentions of Amazon Influencer Program yet. Tracking of Amazon Influencer Program recommendations started around Feb 2022.

PR.co mentions (3)

  • Ask HN: Who is hiring? (October 2022)
    Pr.co (https://pr.co) | Remote / Europe Creative front-end developer. React, Vue.js. Join our experienced development team of product builders and create exciting user experiences and newsrooms for industry-changing, design-centric brands like WeTransfer, VanMoof, Dolby, Ace & Tate, and Remote. If a challenging job at a fully remote company (that allows you to live and work from where you want) sounds like... - Source: Hacker News / over 3 years ago
  • Working in-house for a nonprofit
    At pr.co, we offer PR software and online newsrooms at a reduced cost for most NGOs. This includes: -public relations CRM that allows you to manage your network of contacts, -a team collaboration tool to make collaborative work more effective -a newsroom equipped with spaces for press coverage, company news, contact details, and media assets. Source: over 4 years ago
  • I bootstrapped BetaList 11 years ago and can't help myself starting new products (WIP.co, Startup.Jobs, BuildInPublic.com, etc). AMA!
    Yes I also made wip.co startup.jobs highscore.money expensive.chat buildinpublic.com pr.co caption.cat getfaces.com requestforstartup.co openmargin.com eatmore.io pushmore.io [๐Ÿ˜.to](https://๐Ÿ˜.to) linkhyper.com tweet.photo sp-forums.com tunnelvision.xyz hundredunderhundred.com. Source: almost 5 years ago

What are some alternatives?

When comparing Amazon Influencer Program and PR.co, you can also consider the following products

Mention โœช Influencers Dashboard - Identify the influencers talking about your company

PressPage - PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms and virtual press centers.

Insense - Insense is a creator content engine for performance marketing. Brands source vetted creators, manage briefs, handle contracts and payments, and launch Meta Partnership Ads and TikTok Spark Ads, all from one platform.

Prezly - Prezly is a CRM for Public Relations pros.

Top Instagram Influencers Ranking - Curated directory of Instagram bloggers by country&category

MyNewsDesk - Mynewsdesk is a digital PR platform that enables companies, agencies and non-profits tell their stories.