Alterable VS CraftKept

Alterable's answer

Most tools in this space (NiftyImages, Sendtric, MotionMail, CountdownMail) do one thing well, usually just countdown timers. Alterable is a single platform for six distinct open-time content types, timers, dynamic images, live product data, geo-targeted maps, surveys, and scratch-card rewards, all rendered the same way: one image tag, no ESP integration, no JavaScript.

That "just an image" approach is also what makes it universal: it works in every major email client without exception, since there's nothing for Outlook or Gmail to selectively support or block.

The rules engine is shared across all six content types too. The same conditions (location, weather, device, time of day, stock level) that pick a dynamic image can pick a product, a map location, or a timer variant, so teams build a targeting logic once and reuse it everywhere instead of learning a separate tool per feature.

CraftKept's answer:

CraftKept turns the Etsy Payments statement into real profit per order. It separates what Etsy shows as a sale from what you actually keep: it handles buyer VAT as a pass-through, VAT on Etsy's own fees, listing renewals, payment processing by country, the Regulatory Operating Fee and currency conversion. The fee logic was checked against a real Etsy payment statement. It also includes a free fee and profit calculator for 9 countries.

Alterable's answer

Against single-purpose timer tools (Sendtric, CountdownMail, MotionMail, CountingDownTo): those platforms do one thing, a countdown widget. Alterable includes countdown timers plus dynamic images, live product data, geo-targeted maps, surveys, and scratch cards, on one account, with one shared rules engine. If a team outgrows "just a timer," there's no second tool to adopt.

Against broader personalization platforms (NiftyImages, Movable Ink): Alterable is free to start with no credit card, and every asset is a plain image tag rather than requiring a native ESP integration or account connection. That keeps setup to minutes and means it works identically across Klaviyo, Mailchimp, HubSpot, GetResponse, or any of 50+ platforms, with no per-ESP configuration to maintain.

Because it's "just an image": there's no JavaScript, no AMP, no interactive-email fallback logic to write or test. It renders the same way in Outlook as it does in Gmail, which is where more elaborate interactive approaches usually break first.

CraftKept's answer:

It is built around one question: "What did I really keep?" There is no spreadsheet to maintain: you import the Etsy CSV, enter the cost of each product once, and every past and future order updates. It understands the country-specific fees and VAT that sellers outside the US run into, and it exports every order, fee and cost to CSV or PDF for your bookkeeping. Pricing is simple: a 30-day trial for $1, then $4.99 per month.

CraftKept's answer:

Next.js and TypeScript for the web app, Supabase (Postgres and authentication) for data, and Stripe for payments.

CraftKept's answer:

Small Etsy sellers, especially handmade and digital-product shops that ship worldwide or sell from the EU and UK, who want to know their real profit per order without building spreadsheets. It is also useful for sellers who need clean data for their bookkeeping or accountant.

CraftKept's answer:

CraftKept started from a simple frustration: Etsy shows you the sale, but working out what you actually keep after fees, VAT and costs takes a spreadsheet and a lot of guesswork. I'm a solo developer from Poland. To make sure the numbers were right, I opened my own Etsy shop and checked the fee logic against real payment statements. The free calculator came out of that work, and CraftKept is the full app that does it for every order.