Software Alternatives, Accelerators & Startups

Ahrefs VS Hootsuite

Compare Ahrefs VS Hootsuite and see what are their differences

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Ahrefs logo Ahrefs

Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Hootsuite logo Hootsuite

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
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  • Ahrefs Landing page
    Landing page //
    2023-10-11

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.

  • Hootsuite Landing page
    Landing page //
    2025-04-21

Ahrefs features and specs

  • Comprehensive Data
    Ahrefs offers extensive data on backlinks, keywords, and site audits, allowing users to make well-informed decisions on their SEO strategies.
  • User-Friendly Interface
    The platform has an intuitive and easy-to-navigate interface, making it accessible for both beginners and experienced SEO professionals.
  • Accurate Backlink Analysis
    Ahrefs is known for its accurate and up-to-date backlink data, which is crucial for comprehensive SEO analysis and strategy development.
  • Robust Keyword Research
    The keyword research tools in Ahrefs provide detailed information and insights, helping users to identify valuable keywords for their content.
  • Site Audit Capabilities
    Ahrefs' site audit feature helps identify and fix on-site SEO issues, improving overall website health and performance.
  • Continuous Updates
    Ahrefs frequently updates its database and introduces new features, ensuring users have access to the latest SEO tools and data.
  • Competitive Analysis
    The platform allows users to analyze competitor websites in-depth, giving insights into their strategies and helping to identify opportunities.

Possible disadvantages of Ahrefs

  • High Cost
    Ahrefs is relatively expensive compared to other SEO tools, which may be a barrier for small businesses or individual users with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, the vast array of features and data can initially be overwhelming for new users, requiring time to master.
  • Limited Access in Basic Plan
    The lower-tier plans limit access to certain data and features, potentially necessitating an upgrade to higher-cost plans for full functionality.
  • No Free Trial
    Ahrefs does not offer a free trial, which can make it challenging for potential users to fully assess its value before committing to a subscription.
  • API Limitations
    Access to the API is restricted and may not be comprehensive enough for advanced users requiring extensive data integration capabilities.
  • Occasional Data Gaps
    Despite frequent updates, there may occasionally be gaps or delays in data, particularly for niche or emerging markets.
  • Limited Customer Support Options
    Customer support is mainly provided via email, which might not be sufficient for urgent issues or users preferring instant support options like live chat.

Hootsuite features and specs

  • Unified Social Media Management
    Hootsuite allows users to manage multiple social accounts from a single dashboard, simplifying social media management and saving time.
  • Scheduled Posting
    Users can schedule posts in advance across various platforms, ensuring consistent content release without manual posting.
  • Analytics and Reporting
    Hootsuite provides detailed analytics and reporting features to track the performance of social media campaigns and measure ROI.
  • Team Collaboration
    The platform supports team collaboration, allowing multiple users to manage social media tasks and workflows efficiently.
  • Content Curation
    Hootsuite offers tools to discover, curate, and share relevant content to engage followers and enhance the brandโ€™s social presence.
  • Comprehensive Analytics
    Hootsuite Insights provides a wide range of analytics tools that allow users to track social media performance comprehensively, including sentiment analysis and trend tracking.
  • Real-Time Monitoring
    Users can monitor social media mentions and conversations in real time, enabling immediate response to comments or emerging trends.
  • Customizable Reports
    The platform allows users to create customized reports, which are useful for presenting data to stakeholders or for internal analysis tailored to specific business needs.
  • Integration Capabilities
    Hootsuite Insights can be integrated with various other tools and platforms, making it a versatile choice for companies using multiple systems in their digital strategy.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for those who may not be very tech-savvy.

Analysis of Hootsuite

Overall verdict

  • Hootsuite is a widely recognized and robust social media management platform that is considered good by many users. It offers a comprehensive set of features to help individuals and businesses manage their social media presence effectively.

Why this product is good

  • Hootsuite is valued for its ability to manage multiple social media accounts from one dashboard, schedule posts in advance, and provide analytics to track performance. It supports a wide range of social media networks, offers collaboration tools for teams, and has integration capabilities with various third-party tools. Its user-friendly interface and extensive features make it suitable for both small and large organizations.

Recommended for

    Hootsuite is recommended for social media managers, digital marketing professionals, and businesses of all sizes looking to streamline their social media management process. It's particularly beneficial for those who manage multiple social media accounts and need insights and analytics to inform their strategy.

Ahrefs videos

Ahrefs Review and Tutorial: Is This The Only SEO Tool You Need?

More videos:

  • Review - Ahrefs Review | FatRank Ahref Testimonial
  • Tutorial - How to Use Ahrefs Tool - Best Premium SEO Tools [2019]

Hootsuite videos

Hootsuite Review (Social Media Management Tool)

More videos:

  • Review - Hootsuite Insights Powered by Brandwatch
  • Review - Introduction to Hootsuite Impact
  • Tutorial - How to Use Hootsuite in 11 Minutes
  • Review - Analyzing and Improving Content Reception with Hootsuite Impact
  • Tutorial - How to Browse and Filter Content with Hootsuite Impact
  • Review - Hootsuite VS Buffer VS Later 2019 | 3 Best Social Media Schedulers
  • Review - My Honest Review on Hootsuite - Pros and Cons

Category Popularity

0-100% (relative to Ahrefs and Hootsuite)
SEO Tools
100 100%
0% 0
Social Media Tools
0 0%
100% 100
SEO
100 100%
0% 0
Social Media Marketing
0 0%
100% 100

User comments

Share your experience with using Ahrefs and Hootsuite. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ahrefs and Hootsuite

Ahrefs Reviews

  1. Cyra Brown
    ยท Owner at Beginu ยท
    Excellent for discovering low competition keywords

    I've enjoyed using Ahrefs to inform content creation due to their keyword explorer being so useful for finding low difficulty keywords. I do prefer the legacy version of their site explorer in comparison to the new format so I hope that they do not retire certain elements of the platform.

    ๐Ÿ Competitors: SEMRush

The 16 Best Moz Alternatives for Every Budgetย 
Unlike competitors, Ahrefs doesnโ€™t offer a free trial. To start using Ahrefs, you must purchase the Lite plan for $129.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Starting at $129/month, Ahrefs is slightly more expensive than Moz Pro but offers advanced features that justify the investment. For users who require detailed backlink data and in-depth SEO analysis, Ahrefs is a top choice.
The best alternatives to SE Ranking in 2024
But all this comes at a price. Ahrefs is quite expensive, especially considering that even with a subscription, its use is not unlimited. At the beginning of each month, you are allocated a number of credits, which varies depending on the plan, and these credits are depleted as you use many of its features. And believe me, the credits run out faster than you realize.
Source: dinorank.com
Top 6 Moz Competitors In 2024: A Detailed Review
Furthermore, Ahrefs excels in providing users with in-depth backlink data. It helps to uncover new link-building opportunities and analyze competitorsโ€™ backlink strategies. Its user-friendly interface and accurate data make it a favorite among SEO professionals.

Hootsuite Reviews

15 best Agorapulse alternatives for agencies and marketers
Hootsuite is a pioneering social media management platform renowned for its extensive suite of tools designed to handle every aspect of a social media managerโ€™s responsibilities. Hootsuite is a reliable alternative to Agorapulse as it offers extensive integration options, allowing users to manage multiple accounts in one place.
How to Choose the Best Employee Advocacy Platform for Your Organization
If youโ€™re already an enterprise company using Hootsuite, it might make sense to look into Amplify. However, the features are limited, and Hootsuite is a marketing tool at its core โ€“ your employee advocates may not find it user-friendly.
Source: dsmn8.com
Top 7 Agorapulse Alternatives You Should Consider in 2024
However, Hootsuite could do with some quality-of-life improvements. For instance, Hootsuiteโ€™s upload size limit may prevent users from scheduling larger files, like animations. For this, people may need to login into their social media accounts and upload their files directly, which is quite an inconvenience.
Source: planable.io
5 Best Taplio Alternatives to Consider Using in 2024
Hootsuite is an invaluable asset for any organization looking to streamline its social media strategy, offering a rich array of features that simplify management, enhance engagement, and provide deep insights into social media performance.
Source: authoredup.com
Tekpon Announces the Top Social Media Management Tools for Businesses
Hootsuite is a comprehensive and user-friendly social media management platform that offers a variety of features to help users manage and enhance their social media presence. With Hootsuite, users can curate content, schedule posts in advance, monitor multiple social media channels, track brand mentions, and analyze social media traffic. Its intuitive interface and...

Social recommendations and mentions

Based on our record, Ahrefs seems to be a lot more popular than Hootsuite. While we know about 121 links to Ahrefs, we've tracked only 11 mentions of Hootsuite. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ahrefs mentions (121)

  • Domain Rating vs Domain Authority: What's the Difference? (2025 Guide)
    Domain Rating is a proprietary metric developed by Ahrefs that measures the strength of your website's backlink profile. - Source: dev.to / 2 months ago
  • AI-Generated Content That Ranks: Anatomy of a Page That Works
    Iโ€™ve manually reviewed dozens of these winners using Ahrefs, SERP screenshots, and side-by-side structure comparisons. And patterns started to emerge โ€” repeatable markers of content that works, even if it was AI-assisted. - Source: dev.to / 3 months ago
  • Generating Content with ChatGPT
    Iโ€™ve been using the most excellent ARefs site to get information about how good the on-page SEO is for many of my sites. Every couple of weeks, ARefs crawls the site and will give me a list of suggestions of things I can improve. And for a long time, I had been putting off dealing with one of the biggest issues โ€“ because it seemed so difficult. - Source: dev.to / 4 months ago
  • How We Marketed a Niche SaaS Product with Zero Budget: 9 Strategies That Actually Worked
    Pro tip: Use Ahrefs or Ubersuggest to find long-tail gold. - Source: dev.to / 4 months ago
  • Ask HN: How to Get Good at SEO?
    I recently "launched" my product by mentioning it across Twitter and Discord which led some traffic to it. However, that is not a long-term strategy. I have heard about Ahrefs: https://ahrefs.com/, but I don't want to spend $129 right now since I'm not sure whether the ROI on it would be worth it. Are there any strategies or tips you might be able to share? - Source: Hacker News / 5 months ago
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Hootsuite mentions (11)

  • Unlock Your Success With Content Pillars for Instagram
    Hootsuite: Hootsuite is a comprehensive social media management platform that empowers you to effortlessly create and manage content pillars for your Instagram account. With its post scheduling, performance analysis, and account engagement features, Hootsuite enables you to optimize your Instagram presence and elevate your content strategy. Source: over 2 years ago
  • What tools do you use for industry analysis?
    Hootsuite Insights: https://hootsuite.com/ - A social media analytics tool that allows you to track sentiment and engagement around your brand or industry. This data can help you to identify consumer preferences and trends. Source: over 2 years ago
  • 5 Unconventional Social Media Marketing Strategies to Give Your Business a Boost
    Be Transparent: Instagram (https://www.instagram.com/) and Facebook (https://www.facebook.com/) are social media websites that allow you to share behind-the-scenes glimpses of your business. You can use scheduling tools like Buffer (https://buffer.com/) or Hootsuite (https://hootsuite.com/) to manage and plan your social media content. Source: over 2 years ago
  • How to Build a Social Media Marketing Dashboard with ReactJS and Hootsuite API: A Step-by-Step Guide for Marketers
    Hootsuite account: You'll need a Hootsuite account to use their API and fetch social media data. If you don't already have one, you can sign up for a free trial at https://hootsuite.com/. Source: over 2 years ago
  • What are the tools you can't live without?
    Hootsuite - Social media is a crucial component of any affiliate marketing strategy. Hootsuite is a social media management tool that helps you schedule and publish. Source: over 2 years ago
View more

What are some alternatives?

When comparing Ahrefs and Hootsuite, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Buffer - Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

AgoraPulse - An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!