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ActiveCampaign VS Segment

Compare ActiveCampaign VS Segment and see what are their differences

SendFox
Create automated newsletter campaigns with an affordable email marketing solution featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

ActiveCampaign logo ActiveCampaign

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Segment logo Segment

We make customer data simple.
  • ActiveCampaign Landing page
    Landing page //
    2023-07-09

  www.activecampaign.comSoftware by ActiveCampaign

  • Segment Landing page
    Landing page //
    2023-10-08

ActiveCampaign videos

+ Add

ActiveCampaign Review: My Honest Opinion [2020 Version]

More videos:

  • Demo - ActiveCampaign Review / Demo: Is this marketing automation platform good, bad, or ugly?
  • Demo - ActiveCampaign Review & Demo

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to ActiveCampaign and Segment)

ActiveCampaign

Segment

Email Marketing
100 100%
Email Marketing
0% 0
Analytics
0 0%
Analytics
100% 100
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0
Data Integration
0 0%
Data Integration
100% 100

User comments

Share your experience with using ActiveCampaign and Segment. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare ActiveCampaign and Segment

ActiveCampaign Reviews

The 5 Best Email Marketing Software of 2023
ActiveCampaign is a versatile email marketing software that provides a comprehensive suite of tools for businesses to create, automate, and optimize their email marketing campaigns. It goes beyond basic email marketing by offering features that support customer relationship management (CRM) and marketing automation.
Source: www.listproductsreview.com
10 best Manychat alternatives in 2024 (free & paid)
ActiveCampaign for Marketing is a platform that lets you tailor personalized touchpoints with customers, track their preferences and behavior, customize your campaigns based on the customer lifecycle across multiple platforms, and more.
Source: chatfuel.com
11 Best Email Marketing Software for eCommerce in 2023
ActiveCampaign, a powerful email marketing software for eCommerce, has solidified its position as a potent automation platform. With pre-designed templates and automation workflows, it streamlines email marketing efforts effectively. Notably, the platform's advanced segmentation capabilities provide nuanced targeting options for eCommerce businesses.
Source: www.getshow.io
12 Top Campaign Monitor Alternatives & Competitors
Summary: ActiveCampaign balances a long track record in the email marketing space with the best of both worlds in a fully automated email system that can easily transition to a full blown CRM if you need it. I love ActiveCampaign because it can SCALE from zero to large enterprise, without breaking the bank.
Source: thedigitalmerchant.com
Best 12 Klaviyo Alternatives for Shopify
It offers you similar benefits as Klaviyo with slight differences. ActiveCampaign is an automation tool for e-commerce businesses. There is so much you can do with this tool. It is rated as one of the best alternatives for Klaviyo yet less pricey.
Source: adoric.com

Segment Reviews

Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 40 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ActiveCampaign mentions (0)

We have not tracked any mentions of ActiveCampaign yet. Tracking of ActiveCampaign recommendations started around Mar 2021.

Segment mentions (40)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Segment.com — Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / 3 months ago
  • We made a tool to detect big signups to your SaaS app. Want to be a beta tester?
    Our app – Upollo – connects with your app event data (like Segment) and payment data (like Stripe) to analyze your users and instantly figure out if someone is an important player in your industry. We also help you convert more users, reduce churn, and expand single seats to teams within a company. We're SOC 2 certified and we take data security very seriously. Source: 5 months ago
  • Ledger Live has massive user tracking embedded in it. Here's a fork with all 3rd party trackers removed. See link in comments for context
    Api.segment.io is an API for Twilio for data collection. Source: 5 months ago
  • Best Workflow Automation Software to Streamline Your Development Process
    Twilio Segment caters more to marketing and analytics use cases, offering a customer data platform (CDP) to manage customer data across various channels. Twilio Segment provides comprehensive customer data management by taking complex data from your applications, transforming it into a unified source, and subsequently linking it to various platforms. While its primary focus is on marketing, it can be integrated... - Source: dev.to / 9 months ago
  • What is the most overpriced marketing tech on the market?
    I am working with our marketing team to implement segment.com into the rest of our technology stack. However I personally think that segment is EXTREMELY overpriced (at least for what we use it for). Source: 12 months ago
View more

What are some alternatives?

When comparing ActiveCampaign and Segment, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

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